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    HealthFirst Financial

    2.4 (5 reviews)
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    Physician Family Financial Advisors Inc

    Physician Family Financial Advisors Inc

    (6 reviews)

    I have been working with PFFA for about 2 years now. I have worked with several other financial…read moreplanners over the years. These advisors are the most open-minded and accessible that I have worked with. The three primary advisors at PFFA are relatively young (but pretty seasoned and experienced), energetic, well-trained, thorough, and pro-active. They have been working under the guidance of Ben Utley, who started the firm, and is still a presence though not as active. The fee structure is a fixed monthly rate, has nothing to do with the amount of assets, and is very reasonable. This is different than fees that are based on Assets Under Management (AUM), which are most often 1%, so if you have $1 million of investments, your fee is $10,000 annually. They have experts in retirement planning, college funding, and choosing investments. The investment strategies that they recommend tend to be based on index mutual funds rather than individual equities or actively-managed mutual funds (akin to the advice of John Bogle, founder of Vanguard). They use Betterment as their custodian (though they are happy to work with you if you have your assets with another custodian), and the three advisors do a lot of the legwork at Betterment for you. I could not be happier with their work, guidance, and concern for me and my family.

    I called to ask about services and received some very helpful information from Ben. These financial…read moreadvisors seem like a trustworthy straightforward bunch. If you are needing some advising I suggest calling them.

    HealthFirst Financial - financialadvising - Updated May 2026

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