Bay Area Floors is the best flooring company in Santa Cruz- I'd never use Home Depot again! Such…read morewonderful and responsive staff. As a REALTOR, I always recommend Bay Area Floors for clients, and my own home! Laura Keeley, REALTOR 831-889-3200 Laura@Davidlyng.com

I hired this company to install a product they offered called Revotile, a click-lock floating…read moreporcelain tile. In less than a year, the grout was cracking and the tiles were shifting in one end of the bathroom. When I brought this to their attention, they said in their opinion the structural failure was caused by a shaky washing machine and possibly also affected my subfloor. They even came out to evaluate the possibility of a paid repair at my request, *but sent someone out who did not work with tile.* When he informed them that he did not work with this type of flooring, they told me they would have to send out a tile installer. (They *installed* the floor and had come out once or twice to look at it...and they didn't know it was tile?) The second installer they sent said a repair was not possible, so I decided to have the tile removed, the subfloor repaired if necessary, and vinyl sheet flooring installed. I used a different flooring contractor for the removal and replacement. Upon demolition, it was discovered that Bay Area Floors had actually used a blue Microban underlayment (designed for floating laminate or wood) directly under rigid porcelain tile. Tile requires a rigid substrate - putting it over foam causes the floor to flex, which is the real reason the tiles were shifting and the grout was cracking. (Further, there was nothing wrong with the subfloor.) I tried to contact Bay Area Floors directly regarding this, but they stopped responding to me. Because they stopped responding to me entirely, I have filed an official complaint with the California Contractors State Licensing Board (CSLB). The CSLB has opened a case and issued a formal notice to the company. So far they have ignored the board's mandatory response timeline, the deadline for which has technically just passed, but I will update this review if necessary. Be incredibly cautious when hiring this company. EDIT: The contractor response below is absolutely false. They have taken no such action or at least have not communicated with me about it. Certainly that have not "attempted to assist me in filing a claim." Furthermore, anyone can research online that Microban underlayment is both an improper underlayment for porcelain tile AND is not the underlayment stipulated by the manufacturer, Daltile, for proper installation and for warranty requirements. Please do so, then compare the photos attached with the contractor's claim that they "follow all manufacturer installation guidelines." This has nothing to do with "the flooring I chose," it has to do with the contractor's blatant disregard for industry installation standards, and both trade and manufacturer guidelines. I will not edit or respond further, this is now in the hands of the CSLB, to whom they can provide the evidence that they responded to me as he claims.

Expert level assistance selecting new hardwood floor and project management from sales associate…read moreJana Ashley. Flawless installation with very careful attention to detail from Alex and Tony. 10/10 experience overall.

Extremely poor customer service -- local customers deserve better…read more I reached out to Direct Flooring Outlet after seeing the reviews and wanted to get a local quote after finding the flooring I was looking for online. I used their website to request a free quote and was contacted by Dan Versman, the owner's son. Dan initially told me they would likely be able to match the price I had found and that he would put together a quote. What followed was one of the most frustrating customer service experiences I've had in a very long time. I received several one-sentence emails from Dan asking questions that I had already answered in my original email. Rather than continuing this back-and-forth, I simply asked if we could have a quick phone call to discuss it. No response. I then called the main office. The woman who answered gave me Dan's phone number and specifically told me to text him and that he would get right back to me. He never did. Not once. I waited until the following week, giving them plenty of time and being more than patient. Later that afternoon, I sent another email and called again. Eventually, at the end of the day, I received a response saying: "This isn't worth it for us, we're going to pass." That's it. I have worked in customer service for over 25 years, and this was honestly one of the worst experiences I've had dealing with a company. I wasn't asking for anything unreasonable. I was a local customer trying to purchase a substantial amount of flooring and simply wanted a quote and a conversation about pricing. What makes it worse is that I called the main office afterward specifically to explain my experience. I was told that Lou Versman would be informed and would call me back. He never called. At some point, businesses need to be accountable for the level of service they provide. If you say you're going to call someone back, call them back. If you say you're going to provide a quote, follow through. If you don't want the business, that's fine -- just communicate that professionally and promptly. Your website has a commercial talking about the level of service you provide to local customers. Based on my experience, that message does not match the reality of dealing with your company. I ended up having to order the flooring from over the hill, which was a major inconvenience, simply because a local company couldn't be bothered to follow through with a basic customer inquiry. And Dan Versman's lack of communication, respect, and professionalism was obvious throughout this entire experience. The lack of care and respect shown toward a potential customer speaks volumes about how seriously he takes the people who are trying to give his business their money. And Dan -- giving your own company a 5-star review and then the company responding to that review looks pretty crooked from a customer's perspective. At the very least, it raises some serious questions about the credibility of the reviews on this business. SMH. If you're looking for flooring, go somewhere else. There are companies that will actually communicate with you, follow through, and treat you with basic respect.

Marmoleum Install: We can't say enough good things about this business. Showroom design support ,…read moreefficient communications & highly skilled professional installation. Careful removal of old subfloor , meticulous cleanup , removal & replacing of all trim around cabinets and appliances. Most incredible , long standing support to satisfy problems arising from structural issues. Several call backs always with a smile and great results. Ed is a vinyl floor wizard !

This is a A+++ company all around! We researched laminate flooring and got bids from 3 places…read more Todd came out to measure and was professional, knowledgeable and a nice guy. The bid was within the range of the others, maybe a bit lower. (No extra charge to move the refrig or kitchen table) Mostly we chose this company for its' reputation and it is local and women-owned. (Deborah and Bobbie.) We had to wait 3 plus weeks for the color we wanted to arrive. Worth the wait! It was Mohawk, cattail pecan. Installers, Ed and Johnny arrived on time this morning and were very polite and expert in their craft. They worked efficiently and were great! Love the results! I highly recommend this company.

I was very impressed with Miguel and his team. First time I called him, he answered his phone, no…read morephone tag or messages like I seem to get with so many other contractors. He stopped by to review my ~1800 sq foot oak floor refinishing project the same day, and I had a quote by the end of the week. I really appreciate this kind of efficiency. The price was excellent, much lower than what Google estimated for my zip code. Another thing that differentiated him from the other companies I called was that he was willing to help me move my heavy furniture items out and back in when we returned from our trip (it was a 2-week job). That was a relief for us - I didn't want to have to coordinate with a moving company for such a short job - and my wife and I can't manage the heavy items. The repairs were perfect, and it all looked like new when he was done. I highly recommend Diaz Hardwood Floors.

Great service. I had my hardwood floors refinished. They…read moredid what they said and did it very well. The workers were helpful and professional. And the floors now look very good!

This place is absolutely top-notch, and I wouldn't go anywhere else for flooring!…read more After visiting countless stores trying to match my existing floor, I connected with Julie, who went above and beyond to track it down. She found the flooring I needed and connected me directly with the vendor, saving me from having to redo my entire first floor. What makes this even more remarkable is that she did all of this at no charge. Her kindness, honesty, and willingness to help meant so much to me. If she puts this much effort into helping someone who isn't even a paying customer, I can only imagine the care she gives her customers. Julie was a lifesaver, and I cannot thank her enough. Highly recommend!

Samaya's recently installed beautiful laminate after taking out UGLY carpeting that came with my…read morehome. The efficiency, attention to detail, and quickness were excellent. Highly recommended, especially if you are interested in "ecological" products.

Very fair pricing, and meticulous installation of prefab quartz countertop (purchased from…read moretwo Stone Cabinets and tile) Everything is clean and level so my eye doesn't notice. I would definitely recommend using GLF.

We appreciated the opportunity to work with our local Greg Farris and team at GLF Enerprises…read more We were impressed after seeing their Elements Home Decor showroom and finding out that they carried Arto and Cle tiles. These two tile companies have artisanal handcrafted tiles that fit our mission of supporting environmentally-conscious businesses. After selecting these tiles, Greg and team installed them in our recently remodeled home. The GLF team was very professional and friendly and the final remodel result Is gobsmackingly gorgeous! Daily, we rejoice in the beauty and sustainability of our kitchen tiles and our bathroom wall and floor tiles; absolutely stunning! Thank you so very much Greg and team for being who you are in our local Santa Cruz County community.

Where do I start? Let me begin by saying I am the typical big-box shopper. I like the convenience,…read moreselection and cost that comes with it. I even have a Lowe's card. So naturally, that's where I go. Also, I'm a capable DIY'er and know what I want. I do my research online, shop local and install it myself. That was my plan for hardwood floors. I've installed them before so expected a simple repeat. I visited Home Depot and Lowe's but being that we just purchased our home, I really wanted something special. A friend recommended The Wholesale House. Within a few minutes of my visit, I knew this was the right place. They have a great selection, reasonable prices and a very knowledgeable staff. In hindsight, it makes sense. They are not employees that were trained a few hours to cover the flooring department. This is what they do everyday and they know their business. I could've made a $5k blunder but they saved me with picking the right flooring, Johnson Hardwood English Pub. They provided guidance in getting all the installation necessities without overselling. That eliminated a lot of Google and YouTube searches! I installed the flooring last week and it looks beautiful! I'm so happy with the overall experience! Although I can't imagine these floors needing to be replaced anytime soon, I will absolutely return if or when I need flooring again! Highly recommended

We had a Wonderful experience with them and our home came out Beautifully!…read moreI highly recommend them for prices and service. Berenisse was very helpful with helping us choose.

I cannot recommend Moises and his crew enough for the fantastic job they did at my home. I have a…read morehouse from the 1920's with wood flooring throughout that hadn't received any attention in decades. Moises came out, immediately identified what types of wood were used and what work would need to be done, and gave a very fair quote promptly. He was even able to identify an obscure type of wood used on one of my moldings that needed replacement - he really knows his stuff. His team was incredibly diligent and did a magnificent job bringing the floor back to its former glory days. They were done ahead of schedule, left the job site immaculately clean, and I couldn't be happier with the work. Moises was always professional and went above and beyond to make sure everything was done to perfection. If you need any type of flooring work done, look no further!

Moises and his team was perceptive, detail-oriented and customer-focused on the entire project I…read moredid with them for raising and SPC flooring of my sunken floor of the family room - a common problem in the Bay Area homes. Most importantly, they did not try to force me into their plan and instead customized the project per my actual need. They were clearly and evidently caring about the quality of the job they were doing, and took pride in doing a great job with the flooring workmanship and making sure the quality of their job was top-notch. Moises also guided me to better quality material than found at big-box retailers, for longevity of the work done. The quality and value of the work and customer-focus was terrific.

Milo is the guy to go to for all floring needs. He works hard for you. An expert on flooring needs…read moreand installation.

My husband and I highly recommend Stellar Flooring. Milo is responsive and easy to work with. We…read morehad trouble finding the right fit for our project when contacting other flooring companies, but as soon as we consulted with Milo, we knew that we had found the right person. We really appreciated his can-do attitude and solution-oriented approach.