Yelp needs a 10 Star option. Huge selection of comics - everything from dozens of long boxes of $2…read morecomics all the way up to CGC keys at prices that are more than fair. There are toys, video games and game systems, collectible card games, DVDs, and a $5 trade paperback section. You will find something new every trip!! The staff is super knowledgeable and friendly as well. If you're a buyer or a seller, this is the place for you!

I sold my son's Funko Pops and they made it so easy and were great to work with. I highly recommendread more

I can't say I frequent a lot of game stores. But alas, my kiddo is into Pokémon and is begging for…read morea pack any second he can. So when we walked past this downtown Madison gamer hub, you better believe he wanted to go in. When you walk in half the shop is merch and the other half are tables/chairs for gaming. It seems like they have a ton of tournaments/opportunities to play a multitude of games. (Peep their Facebook page for the weekly schedule.) I liked the large amount of games they had (for such a small space). They had some hardcore card games but also some light hearted-- Poetry for Neanderthals and more. Pricing seem steep, to me. But again, I'm not a huge gamer so I may not know what I am talking about. My kiddo found his Pokémon card set of choice. We snagged them. In and out. I can't say the staff was overly friendly or helpful but they were prompt. That being said, we walked past this hole in the wall later in the week and there was an adorable pupper in the window! That alone makes this a 3.5 star rating.

Gio is the best, bro gives nothing but good vibes and great at tell you what's new and is really…read morehonest

I've been going here on and off since I was a kid when it was still at the old location down the…read morestreet. Even though I no longer fully collect, I get the itch to open some packs every now and then or go through some old cards from my childhood collection and need new supplies. I wouldn't even consider taking my business anywhere else. I maybe pop in once a year at best these days and Steve always asks me about this set or that player that I used to collect back in the day. I usually walk out having spent far more money than I had planned on, but I never regret it because this is a business worth supporting.

Decent inventory but so overpriced. Ordered from them online and they haven't shipped my cards yet…read more Also dont even acknowledge messages.

I refer to this place as Snickerdoodles bc it always gets a fun reaction from my kids…read more Overall, big selection of toys and nice curation. I really like that they wrap toys for gifts. It's worth any full price or mark up to me to have it wrapped. At times the sales folks have made me a tinge uncomfortable. Kind of comes off as overbearing and I get some stares. I still drive an hour to Naperville to another locally owned toy shop whenever possible bc I tend to feel more welcomed there. Here, there is a bit of a weird vibe. Still, nice to have as a local option.

I went in looking for a gift for my friend's nieces. Rudest staff! Did not event greet me or offer…read moreany help of any kind. I would not recommend.

The owner is amazing. He was super nice and didn't treat me like a nerd. He was extremely…read moreknowledgeable about all the games I was interested in. They also have an awesome selection of Pokémon rares. I love this place.

They do not sell comics anymore since the remodel. Good store for games and cards, various Pokémon…read morefigures and the like. Open at 2 pm on Saturdays.

As a retired teacher, I now love shopping here for my grandkids. Unique gift ideas that are…read moreeducational! I would have loved a store like3 this when I was teaching. I appreciate the pleasant staff and that they wrap my gifts so beautifully. They have a FREE bookcase of used books, which is also popular.

This store is AMAZING!! So so so bittersweet that I found it as they began closing. I wish I had…read morefound it sooner but there's still so many amazing gems to be found!! Please do yourself a favor and stop in before they close for good! So sad what's happening to all the small business around.

This is the book store I always wished had been at this location! Prior to Secret World Books…read moreopening up here, it was a religious reading room. The space was so nice looking, and they had this adorable little garden in the back that I had only gotten glimpses of for years (like as far back as the 1990s) - but it didn't cater to my tastes and beliefs, so I never really visited there. Secret World Books recently occupied the space, and turned it into everything I love about small independently owned book nooks, which makes me so happy! They have a nicely-curated collection of books. Such a small shop obviously cannot compare to major book stores in sheer volume, but runs laps around them when it comes to style and vibe (sorry, I'm probably gonna say 'vibe' a lot here, please bear with). If you want books from local authors, if you want well-loved hidden gems that maybe missed the "[Insert Celebrity Name] Book Club™®©" spotlight, if you want to find some gently-read books with character unique to used books, if you're looking for some retro magazines, if you like comic books / graphic novels, if you're into tabletop RPGs, if you want books catering to out-of-the-box thinkers, and might enjoy an inviting safe space for people of all walks of life... Yeah, this just might be your place. And if you DO want the latest greatest manufactured-viral or pop culture hit, the Secret World staff can still get it for you, and seem chill about it. Hey, sometimes I just wanna read the latest entry in a best-selling megacorporation-owned franchise, without being judged... It's all good. Just go to the front and ask them to get a copy for you; easy peasy, lemon squeezy. Just maybe also consider looking behind the counter at their collection of books from local and lesser-known authors, who might have something that'll pull you in. It's so tough for local artists, crafters, writers, and other creative individuals go get traction; IMO, it's always bodacious when you put a little effort into checking 'em out, and generate some word-of-mouth magic to help them advance their message and/or skills. You might even just run into an author you know. They recently had some poets reading from their works, including Katana Smith and Highland Park's own poet laureate Laura Joyce-Hubbard. This weekend they'll have authors Jenna Satterwaite and Beth Kander. Seems like this is a somewhat common occurrence here... Pretty cool, huh? Oh, man, and the atmosphere here is sooo... I dunno, my ADHD want to say "cozy" and "crunchy" at the same time. "Crunchozy?" Thanks, wacky-internal-monologue-voice! Secret World feels nice and chill, but still filled with positive lively vibes. It's physically just comfortable, too. They have some comfy seats and a tea station that adds to the vibe, plus a gorgeous view of their secret garden. Dude, they even call it the "Secret Garden," which - funny(ish) personal story - I've been calling it for years. Literally, for decades, I had known there was a cool little secluded garden back there; but it's completely walled in, so I could only catch fleeting glimpses. I had a running head-canon that I would unlock an Elder Scrolls-esque mission there someday. I finally got to see it in person, and it's even cooler now! No RPG mission yet, but I'll be back to see what the zen racoon has to say. Okay, sorry, I've babbled on enough. Secret World Books book store: Cool place. Nice books. Friendly peeps. Comfy vibe. They spread the word on exercising your 5th amendment rights. They have complementary hot tea. Plenty of free street parking, near some 2-hour-free public parking lots. Neighbors to Curt's Café. Yeah, pretty awesome. Books; check 'em out!

This place is great! I was able to find a cool board game for a party. I also found some cool…read morecomics here as well!

The section available for sealed product, along with single booster packs! I also recommend this…read moreplace as a location for tournaments and free play. The customer service was good. I did feel welcomed upon entry. And the cost of sealed product was affordable, no over pricing for product in my opinion.

Store itself is spacious and has great decor and many tables to play in. Staff is friendly and…read morehelpful, explain the process of buying item from their shop. I wish these Midwest and East Coast stores wouldn't limit booster pack sales to 6 a day.