Ah, 1976. The birth of VHS, Apple, inkjets, floppy discs, and Son of Sam murders, plus Ryan…read moreReynolds, Peyton Manning, Reese Witherspoon, Chadwick Boseman, Cillian Murphy, Colin Farrell, Chester from Linkin Park, Blake Shelton, Baby Spice, and Benebatch Cumberdick.
So, is it called 1976 because many believe it is the most consequential year in the history of modern China? (It's Chinese-American owned). Or is the birth year of one of the Law family siblings?
I'd guess it's bridging old school 1976 analog craftsmanship with the digital revolution-led letterpress and screen printing, since the store is the intersection of traditional craftsmanship and modern design, with a fully operational letterpress studio (they produce their own stationery), housing vintage, antique printing presses. They also curate independent art and host hands-on workshops. So, the name We Are 1976 suggests a collective identity rooted in a specific era, and their tagline "our dear assembly" is likely their way of saying, "This is the group of people, machines, and beautiful objects we have gathered together."
Honestly, I just went in looking for a bathroom. They are 1976 but I was #2.