I can't say enough good things about this cute boutique... my getaway from work... they treat you like family here... from the moment you step in the door to the moment you leave. I love the no pressure vibe here. They don't hover and they will give you their honest opinion. The have a nice selection without being overwhelming. The crew will offer suggestions when you ask. You might find one item one time or you might find ten items the next. The more you frequent this shop, the more they get to know your taste. This place is amazing in the fact that they offer workshops almost every month. The owner is also always lending an ear and offering wonderful advise. Price point is great. Parking is street. One thing for sure is you will fall in love with the staff and leave looking stylish, well more stylish. Wink. read more

Sandy, the owner, is the best! Her approach to style and empower women to feel their best is an experience you cant get at any store. The selection of clothing offered ranges in price making mix & match outfits with a nice statement piece mixed with affordable others great value. read more

Absolutely wonderful items and staff members. Each stylist spends so much time with you helping pick out items and assist with sizing. Every time i visit the store they have the cutest outfits and trendy pieces. Looking forward to visit for the next season! read more

I found this store because an ex purchased a holiday gift for me that didn't work. As soon as I walked in, I was greeted by Shelly and then greeted later by who I found to be the owner, Sandy. They were extremely helpful and made it fun to shop in this beautiful boutique. Wow, I found a new place to shop! They have styles for everyone who's size small to large. It was after the holiday, so a lot of sizes were gone but when they restock, I'm sure I'll be able to find my size (L) with no doubt if I get there in time to get it. Now, I've read reviews about how small the store is but if someone wants to go to a large store, try Macy's or Bloomingdales. This is just what it is, a boutique...small store. I think it's a nice size and I found lots of things that I absolutely love. Rings, shoes, necklaces, leather jackets, jeans and very nice pieces to choose from. If you're a bigger girl, this may not be your place but not every store is going to cater to people who are plus size. Yes, plus size girls should look for stores that cater to them and not bash a store because they don't. People kill me going on Yelp to complain because they're overweight and a store doesn't carry their size. Amazon is already competition enough for the small business owner without having people make the most ridiculous complaints about nothing. The store has been there for 14 years and has proven her success, so to make a review that a place doesn't have your size and to give one star burns me up. I'm the first to complain about legitimate things that aren't right, but I didn't read one review that warranted a one star review. Alas, they have free parking, where else can you find that? Go to Beverly Hills and you're guaranteed to pay $20 or more for parking and you'll be lucky if the salespeople even speak to you. Highly recommended! Thank you, Ladies! Hugs again! read more

Such a fun experience, shopping and sipping wine with friends. The sales staff were friendly and knowledgeable. We found many treasures, and made a memory too! Items at Frocks & Rocks range from cozy to sexy, edgy to sporty, and include sweaters, dresses, leggings, jeans, jewelry, and bags, to name a few. I got a little of everything, but my biggest treasure is a blue leather motorcycle jacket. It instantly adds cool to whatever else I'm wearing. You can get a bargain at Frocks & Rocks (there is a $20 rack and a 50% off rack) or invest in a higher end quality item. Something for everyone! read more

Frocks & Rocks - Blue leather motorcycle jacket - Women's Clothing Near Me - El Segundo, California

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People shouldn't judge a book by its cover. I came in with my work uniform (Scrubs) & I just got looked up & down nobody asked if I was looking for something or if I needed help. I had to say hello since I was ignored. I'll take my business elsewhere. read more

They have nice and affordable on trend clothing and jewelry here. When I've come in they are really nice and friendly. The last time I came the credit card machine was having issues and since I live nearby I just got a call when things were up and running again so I could get what I wanted to buy...perfect! Definitely stop by here soon. They also have events. Oh and they offer you a drink while you shop--definitely a plus!! read more

I should have written this review a long time ago. This is my favorite store. It doesn't get better than this. The owner, Sandy, provides the ultimate shopping experience. You can always find whatever you need at her store, from amazing shoes, purses and clothing to beautiful jewelry. The fashion is always on trend, but the pieces are also timeless. And the price points are amazing. You must check this store out!! read more

Just moved to the area and have been putting off stopping in. Big Mistake!! This is now my one stop shopping. Everything from casual to dress and all pieces are interchangeable for a solid year round wardrobe. From colors to neutrals to prints to solids; jewelry to hats, bags...Frocks & Rocks leaves nothing to be desired. The icing on the cake is the owner, Sandy, who will spend any amount of time acting as your personal stylist-- no kidding. She takes the time to listen to your sizing needs and knows how to find what your specifically seeking. I can't imagine going anywhere else from now on. read more

I love this stylish boutique. Sandy and her staff are amazing and make shopping an absolute pleasure and fun experience. Yay to shopping local and supporting businesses that put their customers first. read more

I always find nice pieces here at this boutique. It is a pleasure to shop here as well. I receive the great customer service from Ariel everytime I shop here. Thanks again Frocks & Rocks for enhancing my wardrobe! read more

Frocks & Rocks - Women's Clothing Near Me - El Segundo, California

I stopped by this shop after having brunch nearby and reading its yelp reviews. It did not disappoint. The girls who work there are incredibly friendly, helpful, patient, and fun. There's a wide variety of fun merch for day to night wear. Everything from shoes, belts, undies, jumpsuits, bodysuits, leather jackets, denim and cool tops. Prices were very reasonable. It was the perfect spot to shop with my friend for a first date she had at a concert that night. I'd definitely recommend and would head back. read more

4.5 Stars This was another gem I found thanks to fellow Yelpers. The clothing here is all very soft (like other reviewers have mentioned) and affordable. I was excited to try on the flowy styles. I was truly hoping to pick up a bunch of staples for the summer. I tried on a lot of item, but unfortunately only 1 item made it home with me =(. Most of the cuts did not flatter my athletic figure. One of the tops that did NOT make it home was super cute, but had a large gape in the back. I was sad about that one because it had a built in bra and super cute cross straps in the back. The dress that felt like I was literally wearing nothing was vetoed by my hubby. I understand why. It was plain, but I almost got it for sheer comfort reasons. A lot of the items would have fit better on a slimmer (possibly taller) frame. I like my clothing a bit more fitted, so the flowy look was not to my liking. The shirt that I did purchase is very flattering, sheer and super comfy. The hubby liked it on me immediately. It was $25. I will pop in here again from time to time. Yelpers get 10% off when you check in!! Repeat customers can bring back their pink bag for 10% off. read more

Wow, so I went in today because I needed a cute outfit quick, and after seeing all the 5 star reviews, I had to check it out. The two women that work here are very friendly and have good taste even when they give you recommendations. I was pleasantly surprised at their cute selection of tops, and dresses and even though its a cute boutique, the prices were still fair. I got a couple dresses, even though I was tempted to get a whole lot more. So I had to keep one of the dresses on & go directly to a family function, but I didn't have shoes that matched, so Sandy insisted I borrower some adorable sandals that matched my dress. Talk about going the extra mile! I've done my fair share of shopping, but I have never come across such a kind, and giving owner. They aim to please here, and I can't wait to go back again. read more

This is one of my favorite little go-to shops in El Segundo when I'm in the mood for a little clothes shopping. (Which is almost always.) Much like the other small businesses in the cute little downtown stretch of El Segundo, the vibe is extremely friendly and down to earth. It's like you've left L.A. and gone to some small town in the middle of nowhere. The last time I was in, they had a spread of pastries and bottled waters out and we were invited to help ourselves. We'd just eaten breakfast nearby so we passed, but still, how nice is that? The owner, Sandy, is chatty and helpful, as is the woman who works for her, (whose name I can't seem to remember at the moment). And the clothes are really cute and surprisingly affordable. There's even a couch where your husband/boyfriend/significant other/whomever can hang out while you try things on, as mine has done a couple times now. And try on you will! The last time I was in I bought a really cute bell-sleeve jacket, a chic pencil skirt and a little black dress. And I wasn't even intending to go shopping. I just meandered in to browse for a few minutes while my husband was in a hardware store nearby. So much for just browsing. We just moved so we're a little farther away now, but I'm already plotting my next visit to Frocks & Rocks. It's definitely well worth the trek. read more

GREAT shop! Always something to be found when in a pinch. Would buy: dresses, jackets, tops, jewelry, accessories. Would not buy: denim, purses Extensive selection of jewelry from local artists including Dog Eared (www.dogeared.com - one of my favorites). My only gripe is they are kind of overly complimentary every time you come out of the dressing room. Listen, I know I can rock a dress but sometimes you know something isn't working and you don't need 2 gushing sales people trying to convince you differently. I'd rather they say "not for you, honey.... next!" and let me get on with it. Otherwise they are super attentive and very helpful (not to mention an ego boost). I freaking love the 'Gundo. read more

Love this place! Just bought new pants yesterday and wore them out of the store. The owner is awesome and stylish, and all the girls who work there are cool and helpful. My favorite store in the South Bay. They always get new clothes and the prices are affordable. This place will put you in the best mood and make you pretty. read more

I love this place! I've gone back twice in the past two weeks, and I want to tell everyone how great this place is. Frocks and Rocks is full of hip, fashionable, and affordable clothes. The owner, Sandy, is helpful and really takes her time to find clothes that work for you. Unlike one of the other reviewers here, she did tell me when something wasn't working for me on more than one occasion and looked to find something better suited to me. I'm not great at putting clothes together, so I really appreciated her care and concern. The best part of the shopping experience here is that Sandy helped me maximize my purchases by finding pieces that would work with several others. Therefore, instead of just some novelty fashions, I've got some great basics that I can mix and match and wear for a long time. And, the jeans are great. Cool denim for a fraction of the price compared to other stores. I highly recommend this place! read more

Where to begin???? Honestly, I have an addiction in every form imaginable to this store! I live in El Segundo and I never in a million years would have imagined such an amazingly hip, high end yet reasonably priced clothing store. I generally stop in once a week and there is always new merchandise. I have never left without more than I was looking for because they have SO MANY great things all of the time and because things are reasonably priced it makes it far more enjoyable to shop. Sandy is the best stylist ever. She knows how to make everything work on anyone and everyone! I find myself rarely shopping anywhere else. Oh, and every time I wear any of my jewelry or clothing I ALWAYS get compliments. Sandy knows the difference between trend and true style and that is what makes you stand out by shopping in her store. All of the staff members add their own flare and you can feel how passionate they are about what they do. I love this store and have been telling people about it for years although selfishly I want to keep it my own little secret!!!!! read more

The clothes are cute, and the staff helpful, but they are not affordable and most importantly, they catering exclusively to thin people. They had nothing that would fit my size 12-ness/large, not even for my friend who wears a 10 and med/large. I've tired 4 times over the course of the 2 years that I've worked in the area, and nothing. :-( read more

Love this place!! Sandra is so talented at what she does and very generous. Great stuff you won't find elsewhere with personalized styling. Can't beat that! read more

Love love love this store and those who work here!!! I stopped in during a long layover and got the best jewelry, shoes, clothes, and purses. All very unique and different, with jewelry and purses made by a local artist. I will definitely come back whenever I can! read more

Such a cute boutique in such a cute little town! I really enjoy shopping with Sandy the store owner, she is always very helpful with great suggestions! I always find something when I go in, either jewelry, jeans or a cute a line skirt! A must stop shop! read more

OMG FINALLY a place I can buy every single thing. I can't wait to go back.. It's not teenie bopperie- but sexy 30's confident style. LOVE LOVE this place and the owner was there and super helpful. I'm planning on going in with a budget and telling them to mix match outfits- I CANT WAIT. read more

The clothes here are adorable and adorable! I found a dress here years ago for my daughter's graduation. It was so unique and that all four of my girls had a chance to wear it and passed it down! I think we still have it in our closet because we can't bear to part with it! The owner Sandy is delightful and truly cares about her clients. It is truly a gem to find a store in El Segundo with great styles. She deserves to be successful! read more

Great cute little boutique. It has unpretentious, but cute fashion. The women are helpful, but if you want to browse solo, will also leave you alone. The pieces go together and many you can wear going out for a night on the town or going to lunch with girlfriends. They have cute earrings as well. Prices are fair. They were voted 2008 #1 clothing store in El Segundo. read more

Sandy and her staff are the best! From the moment you walk in they help you to find the perfect outfit. It's customer service like I've never seen before. My dog even loves coming with me because he's spoiled with treats and a big bowl of water. Sandy chooses clothes that are stylish yet will last beyond one season. I can't say enough great things. It's a hidden gem and really the only store I like to shop at. Brick and mortar and full of style. read more

The sales people working here are nice and helpful, not at all pushy. The store is filled with the basics (t-shirts, jeans, skirts) and current trends plus accessories (handbags, wallets, hats, etc). Pricing is reasonable. I've gotten a few items from here and have been very pleased with the quality. If you are in El Segundo you should check the store out. I'm sure you'll leave with a bag full of goodies! read more

The best store! Great merchandise great service great experience. Highly recommend!! I have been going for many years and it's one of those stores that you never leave empty handed but always leave wanting more. read more

I LOVE this store. Sandy brings in new styles in to her boutique all the time so there's always something new to browse through. The service is absolutely wonderful and the staff all have so much patience in helping you find something for any occasion (especially Christina! ). Plus they have amazing shoes. Come shop at frocks!!! read more

Very happy my friend Jennifer told me about this little gem! I am not a shopper at all, but when I see something I like, and it fits, I will by it in 3 different colors, lol! Sandy was super friendly and helpful and pulled clothes she saw would fit me, but she was not pushy at all, witch I gladly appreciate. Again, I am not a shopper - as I can't stand the big department stores and all look the same and long lines everywhere. At Frocks & Rocks you will definitely find something that you like. Not only is the boutique very stylish, but with a that perfect amount of relaxation, just like the clothes. I am sending more friends here, and I will probably be back sooner then later :) read more

This is an amazing boutique! Great fashionable clothes, bags, jewelry and accessories. The staff is so lovely and helpful. They make great suggestions to fit your body type. They really know their stuff! Also, it's low pressure to shop, they don't force things on you. The decor inside is amazing! Just my style. They have a nice range of fun, casual and even work type clothes. Great quality of clothes as well, especially for the price! Frocks & Rocks is awesome! You have to go check it out! I love it! My new favorite place to shop! read more

Ladies this is a beautiful one of a kind boutique nestled in the heart of El Segundo !!! I've never found anything close to the gorgeous style and personalized service any place in Southern California. I'm treated like a queen and styled like a goddess every single time I visit !!! What a find and what a wonderful hidden gem. read more

This is a great little store, I always stop by after Indian Food off of Main, darn, can't remember the name :-( Yes, I'm a little ADD... The only thing I don't care about is the feeling of being double teamed, there are always two gals in the store, and at times, I just want to be left alone, yes I enjoy a suggestion here and there, and they are great at putting outfits together, but I know I don't look good in everything, why do stores do that? I'm going to buy, just give me time. (well, maybe I look good in everything) They have a great selection and their prices are reasonable, Overall they ROCK! read more

I love, love this boutique!!! I have been to the high end stores, only to find everyone else is wearing the same thing... Here, at Frocks & Rocks items are so one of a kind. You can buy something and even if someone else is wearing it, Ms. Sandy is there to show you how to change it up to make it comepletely unique. I have been shopping here (and only here) for about 5 years, and I am ALWAYS being compilmented on my clothes. The other thing I love about this store is the staff... Friendly, honest and never pushy... I have recommened this boutique to all my friends, and they love it as well... 2nd Thursday of every month is Ladies Nights. Come and join Ms Sandy, and the amazing women of Frocks & Rock and you too can be FROCKED!!! read more

So I must share the amazing experience I had today at this very special little tienda in El Segundo called Frocks & Rocks- Urban boutique. Never in my life (and that's a lot of years of shopping) have I been catered to by such a stylish, personable sales person! Her name is Ariel. She's the store manager and you must ask for her when you visit the store. Better yet, call before you go to make sure it isn't her day off. She is FABulous and caused me to spend way more than I normally would have but I am SO excited to go out and show off my incredible finds! I know I will look like a million bucks because of her. She showed me so many helpful styling tips and all the pieces I bought, I can wear with the most amazing necklace with an antique CHANEL button that she also helped me pick out. BTW Ariel also designs wedding dresses so if you're in the market, I'm jus' sayin', maybe seek her out! Mo, the social media director for the store, with the beautiful rose gold hair, also was very sweet & helpful! Apparently people hit them up on their way to LAX with empty suitcases. Now that is a story I believe! I will be telling ALL of my girlfriends about this place. read more

Great shop! I was a little intimidated at first, I'm not exactly a "hip" dresser. I'm pretty "classic" and don't stray far from Ann Taylor Loft. I let the sales associate & Sandy pick clothes for me & I was surprised at how cute it all was. They gave me tips on what looked best so I felt pretty confident with my purchases. Also, someone mentioned they cater to skinny people... I wear a 12 and I've got mom curves - they dressed me. In fact, I was thrilled to find I wore a medium in some styles. Let the girls help you if you're not sure. Love the clothes and how effortlessly cool & trendy they managed to make me look. read more

I just discovered this boutique yesterday - what an amazing find! They have a great selection of clothes, accessories and jewelry at very reasonable prices. The staff was incredibly accommodating without being annoying. Their clothes are trendy but not ridiculous and much more innovative than anything you'd find in a department store. I can't wait to hit it again!! read more

Great taste, great prices and very friendly staff! I'm visiting from Baltimore and was impressed. Also- shop sources locally-made jewelry.

Stumbled upon Frocks & Rocks this past weekend and am so happy I did, as it's such a cute store! They have a variety of cute clothing, ranging from casual to dressy, and very unique items at that (the clothes don't have that department store/chain retailer look, which is great). On top of the super cute clothing, the owner of the store (Sandy) is the nicest, sweetest woman ever! She talked to me for about 10 minutes about her store and how she got started and even gave me recommendations as to where else to wander around El Segundo, as I mentioned I wasn't from around there. I'll definitely be coming back to this store and recommend it for anyone looking for cute clothing for any occasion. read more