Well, this place just opened, and evidently they are all over their friends are all over the social media. But I have spent a few hours soaking up the coffee and ambiance there, and I like it. I plan on spending more there in the future.
Overall, it has to be the smallest coffee shop in the state, with the possible exception of YJ's in KC. I don't know St. Louis that well, and somebody there might have a coffee shop in their closet which takes the cake. Maybe small is the new big? I like the small character for two reasons: A) it forces people to share space, and while this can sometimes involve bad breath or body odor, it mostly is good because meeting friendly people is a good thing. 2) you don't feel so lost in a small space, and I guess that sucks if you want to disappear in a corner with your iPad reading oots, but it's nice to help encourage face-to-face interactions. iii) There is better infrastructure, and if the big New Madrid earthquake hits, most likely everyone inside will be okay.
This place is much like another coffee shop that opened up, Frequency (and the established Khaldis), in that is brews coffee on the spot for you. They a bunch of neat gizmos for that, and one siphon brewing that reminds me of an episode of Mr. Wizard's World that involved a metal gasoline can. Anyhow, the difference with this place is the huge gigantic roasting machine. Not only was it made in the USA, but it has a computer attached to it. So it's truly steampunky. And the coffee I've tasted definitely does justice to the Kenyan and Ethiopian beans that were bought.
I am pulling for this place to stick around, and to help develop this area of town which defies a normal strip-mall planning and marketing, but which will be the life-blood of downtown when all the development does hit in the next 10 years. We'll see, but in the meantime I'll be soaking up the ambiance while it lasts.
PS- This location is a little weird to find. It's in what looks like an old garage behind the storefronts on Walnut St. To enter, you have to either enter the little black gate on Walnut that goes into an alley between Artrageous and the comic book store, or go into the Wabash bus station parking lot and meander the various building on the north side of the lot. Fretboard is between the tutoring center and the art galleries (such as Monarch Jewelry). Look for the grey garage door.
PSS- Here is a nice article about the store opening:
http://www.voxmagazine.com/blog/2013/11/fretboard-cafe-opens-in-north-village-arts-district/
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Updated 1/21/14
The folks here are just too plain nice. I keep coming back and buying their coffee, and yet they don't seem to mind.
The interesting-yet-different-ness about the small space has not become a bad thing, in fact I've only heard the same remarks from other folks: small is good. Small is comfy. Small is more?
The coffee, though, is really what gets me coming back. I probably never really noticed coffee when I didn't get all the interaction with the baristas and roasters. Maybe I'm just convincing myself it's all good (buyers remorse? investor bias?), but sometimes, not all the time, the coffee just wows me. It's like this drink that resembles the stick-to-your-mouth-ness of hot chocolate (made with whole milk, that is), but it tastes like coffee. So I don't know what that's about, but it's worth $3 for a cup of it. read more