This store sits in the former Whole Foods location, with a Mediterranean food truck parked outside (not sure about its hours). I first visited in May for produce but found the quality and selection underwhelming. Later, I heard they stocked some unique ice cream brands, so I went back to check them out. While I appreciate the unique selection, the prices were pretty steep--likely due to tariffs, logistics, and convenience. There was only a couple of customers on a weekday lunchtime, so it was quiet. Since I make monthly grocery runs to Chicago suburbs, I ended up getting my specialty ice creams there instead. I also browsed their hot food bar but didn't find anything that appealed to me. There's also a small cafe attached where they sell baklava and other sweets. On the plus side, the location is very central with plenty of parking. read more

We were in Madison for a few days on business and stopped in the market a couple of times. Their hot bar was really good, and I just can't stop thinking about their yummy macaroni salad, so much so that I will be trying to recreate it at home really soon. I took a picture of the label just in case I forgot all off the goodness in it - perfectly cooked pasta, shreds of good cheese, celery, green pepper, scallions, and apparently some cream along with the mayo. I think I will give it a shot this weekend - hopefully it will be just as yummy. read more

Fresh Madison Market - Grocery Near Me - Madison, Wisconsin

I made my weekly grocery order with delivery from them, trying to look for better alternatives than Instacart. They sent a rotten melon with mold...never again. read more

Came with my daughter because she wanted fresh salad bar. The quality of the lettuce was sketch but when I asked if they would refresh the lettuce a manager brought her out a brand new catch right away. Lots of great topping options. Only complaint was the price. $25 for two salads is a bit nuts. I know it's centrally located for the campus and wasn't expecting it to be cheap or anything that just seems like allot of salad. read more

Fresh Madison Market - Signage - Grocery Near Me - Madison, Wisconsin

Based on the reviews, I didn't expect to find much at this store, but I was pleasantly surprised! I loved that there are so many organic and natural options without additives, preservatives, or synthetics which is what I was looking for. Compared to other stores in Madison, I felt like the prices were at the lower end which again was a nice surprise. I also really appreciated that a lot of their products are sourced locally and that they prepare a lot of fresh meats and baked goods in house. For the most part the staff was friendly and answered any questions that I had. Overall, I thought it was a cute little market and I plan to shop again. read more

This remarkable store features food from around the planet. It's where the old Whole Foods used to be. Owned and managed locally by a friendly Turkish family. They have 3 locations. I could go on and on- take my word. Try it, you'll love it. read more

Fresh Madison Market - Locally sourced fresh halal meat. You'll never settle for corporate meat, fish again. - Grocery Near Me - Madison, Wisconsin

Needed to order food, mainly packaged items, for elderly relative. Never used the store delivery service before. Went on their site and made the order and items were pulled and delivered to my relative same day. I was very pleased with the experience. Haven't been to Madison in many years, next time I'm there hope to go in person. I plan to start patronizing smaller grocers. read more

Has everything you need and is in a convenient location. There are some good deals, but most are just a dollar or two off. The set up of the registers is what frustrates me. They are placed in such way which makes it confusing to pick a line and tough to tell which are open or not. It can get really crowded close to dinner and the masses of confused people complicate things further. I also have not had great experience with their fresh produce and vegetables which are pretty expensive and not always "fresh". read more

Fresh Madison Market is a great market in the model of Whole Foods, right on the UW campus. Produce, groceries, a warm breakfast bar, sushi bar, this place is great for a quick pop in if you're hungry, or if you're needing a few things for your empty dorm fridge. Prices are higher than if you drive out to Woodman's but convenience is king. They could improve their coffee bar, as two portable carafes with no stir sticks or a garbage nearby is weak. They really should go full on with an espresso machine and a barista, near the entrance. Still, FMM is A-Okay! read more

Summary: The Market raised the bar for grocery stores in the downtown/campus area. Previously, the other grocery store options were sad, listless options, where you thought "well...at least canned goods are all the same wherever you go, right?" However, Fresh offers the variety which one now expects from grocery stores; fresh meat case, deli, sushi, rewards program, etc. The walk-in beer cooler and craft beer selection isn't on the scope of the monolith Woodman's selection, but they do a good job of selecting both local and nationwide beers. Recently, they have started offering a growler program--bring your own growler to fill or join a growler discount program. Should you go out of your way to go here if you don't regularly pass by or live in the area? No. But if this is your neighborhood, Fresh is definitely your best option. read more

Fresh Madison Market - most of beer is in beer cave but there is an endcap too - Grocery Near Me - Madison, Wisconsin

This supermarket is automatic, supersonic, hypnotic, funky FRRRESSSH! Okay, maybe I just wanted to write those lyrics, BUT, for the most part, it's true. Fresh Market has a nice selection of produce and a good-sized bulk food section where I pick up my fresh Nature's Bakery granola and nuts for a reasonable price. They have fresh bread from local bakeries like Silly Yak and Stella's. The supermarket doesn't win for selection, but given its location downtown near campus it's a good one to have nearby. My most recent discovery? Their fresh squeezed orange, lemon, and strawberry-orange juice, which are all great! I'll be keeping it in mind as we go into cold season... read more

Fresh Madison Market - Local food section up in hurr - Grocery Near Me - Madison, Wisconsin

This grocery store is the closest on the west side of the UW-Madison campus, and it works for students in the area, and for people working in the area. I particularly appreciate the little breakfast bar and the fact that a small container makes for a decent breakfast at around $3 to $4. If you have a few extra minutes to wait for a paninni it's definitely worth the wait. Also there's a good selection of grab-and-go sushi's (just grab from the bottom where they're colder). I have to say that I don't quite understand how people in other reviews call it overpriced, but it's not some monolithic Walmart grocery joint spitting out tons of boxed processed foods. It has a nice variety and if you know you can get a popular item somewhere else, then go there, but otherwise if you want something fun and different get it here. If you are driving through and need to park, there's an underground lot in the Lucky building off of Lake Street. I think they validate parking if you buy a certain amount, but the parking rates are minimal. read more

Fresh Madison Market - Grocery Near Me - Madison, Wisconsin

I stopped by on the way home from work because apparently (!!!) there is a grocery store between the UW campus and my house!! I never knew. I've never been a huge fan of this market. The price of the produce is quite high for the lackluster selection.. Today, though, I discovered the lowest price for a package of Potter's crackers ($3.99/pack) than I've found anywhere else in Madison!! And I thought $4.49/pack at Metcalfe's was a steal... You can probably guess how the trip to the grocery market ended up... Yea, that's right. My cart ended up being 1/2 crackers, 1/2 real groceries. read more

Extremely terrible fruit quality. Poor customer service. Trust me that no one cares your safety. If you have the similar experience, please directly call Wisconsin health department or other related government department. read more

See all

I really only shop here because of convenience. The store itself is bright and clean, but it is a fairly small grocery store and because of that, there are certain products and brands that they do not have in stock. The items they do have are often overpriced. You really have to plan ahead and shop the weekly deals. If you don't, you have to pay the price... literally. The staff is hit or miss. A friendly manager helped me find something once which was a great experience, but the cashiers are often unfriendly or just seem like they don't want to be there. One cashier was even dropping the f-bomb as I waited for her to check me out. After I move out of my current apartment a few blocks away, I probably won't be frequenting this grocery store as often as I do now. read more

Appreciate a campus grocery store. Service has consistently been A-1 BEWARE: The parking is free BUT....SO LONG as you spend X amount of dollars in the store. I don't know what it is, but I have visited on two (2) occasions where my parking was not comped and I had to pay to exit. If you know anything about the LUCKY bldg where this place is housed...everything is over-priced. We bike/walk to the store and bought too many things so the FREE Delivery was ACES and actually made it in less than an hour. So my Saturday remained on schedule and in tact. Kim Korte is a great manager and I've had several requests met with a smile and completion. read more

I've been coming here all throughout college. Decent grocery store with the basic necessities. Big problem is they overprice everything because they know they're the only convenient grocery store on campus. I can get twice the amount of food for my money at Trader Joe's or literally anywhere else. The staff are mainly college students so sometimes service is slow... I wish there was an alternative grocery store for people who can't drive to the west or east side, but I guess I'll keep paying double the price for convenience.... read more

the prices are bad but even worse is im having a hard time shopping here when i usual do, at night. THE STORE CLOSES at midnight and they have some guy mopping the floors starting at 11. i can barely even shop because the smell of the chemicals is so strong, and they CONSTANTLY do this. one time i was told i couldn't get some frozen pizzas because it has been mopped. i laughed at this and got my pizzas anyways. literally insane managing options. i don't want to shop at a place that gives me a headache ! read more

So you would think that a grocery store would have bad "fresh" food, but this place will seriously surprise you. I came here with no expectations, and it's now my go-to for quick and easy food (especially after I spin at Cyc upstairs). Favorite item here? Definitely the sushi, which is an answer that surprises me. I am pretty picky when it comes to sushi, and it's wonderful here if you come when it's just made (so around 11AM - 2PMish). I believe it's called the rainbow roll (the roll with salmon, cucumber, and crab with avocados and spicy mayo drizzled on top), and that stuff is good! Another favorite of mine is the BBQ pulled pork. Don't expect 5-star southern pork, but for the price you pay at the hot food line, it's well worth the $5-7 you spend. I always get it with the fresh hot wedge fries on the side, and I eat it together. Yum! Give this place a chance when you stop by for beer or toiletries (or whatever you people shop for). Madison Fresh has raised my expectations for grocery markets in this city, and I have officially been spoiled! read more

Fresh Market is in a great location for student convenience. Their stuff can be a bit more pricey compared to Copps, but I suppose that's the price you pay for convenience. They have a pretty solid variety of things, and their food is pretty good. They have a hot food bar, and their sushi is actually pretty good. Don't be fooled by its size, it's still got a lot of great stuff. read more

The UW campus has been lacking a fully-stocked grocery store for some time now, and Fresh Madison Market finally stepped up and filled that need. And it has done a pretty damn good job at executing it, so I expect it'll maintain a stranglehold on this market for some time. Shopping here is just like shopping at Whole Foods or your typical suburban grocery store. They have a variety of extras that you normally only find in big chain grocery stores. There's lots of high-end organic food available. The deli has a sizeable selection of delicious lunch meats, cheeses, and salads. There's a bakery with a lot of cheap and tasty sweets, great for getting breakfast or dessert. And you can get a box of fried chicken, mac and cheese, salad, or whatever else they have as the daily special at the hot bar up front. What's really nice is that they'll also deliver your groceries to your home for free if you spend over 40 bucks in there. I easily spend that much on any grocery shopping trip. There sometimes is a lack of variety, but it's generally rare. I once tried to find myself a big bag of pre-made chicken here, and found nothing worthwhile. Fresh Madison Market is kind of expensive, but that is to be expected in downtown Madison. It's certainly a lot cheaper than getting my groceries from Walgreens or Capitol Center like I used to, and I can find everything in one place. I know I'm getting the best deal on campus here. If you have a car, it might be more worth your while to drive out to a place like Wal-Mart or Woodman's. read more

Convenience has a price. Add to it a captive market and you definitely can see it in the Fresh Market prices. Store is clean and while the selection is limited, it delivers on the basics. The store is built around students or those living downtown. Alot of pre-prepared meals or items you can pick up and quick turn into a meal. And let's be honest for anyone in college, a bag of pizza rolls and a 6 pack is pretty much all that you need. read more

Meh, I've experienced better reflects my exact sentiments with this grocery store that I sadly have to interact with once every couple of weeks. The prices seem drastically high compared to grocery stores farther away from campus which really discourages me from shopping here. I will say that I do love that they make taco dip and sushi in-house. However, the sushi is nothing compared to what you could get at Sushi Express just down the block for a lesser price. Overall, if you are in this area and need to pick up a few food items, I would direct you towards the Capitol Centre Market which has just about everything for less. read more

This is place is WAY over priced and filled with rich college students who spend their parents money at will. We picked up some chocolate covered raisins only to bite into them and find out they were peanut butter. WOAH. Peanut allergies are a serious thing ( and my brother in law has one) and we let them know about the accident. read more

Just your average grocery store in a convenient location for downtown residents. Prices are generally on par or a little higher than other stores. There is underground parking with plenty of spots in case you're driving. I was told by the cashier that one can park for an hour for free with validation at the store. I left the store after about 25 minutes and was charged a $1. Not bad considering it was raining, but not good because the cashier said it'd be free. If you live at The Hub Madison, you're given a "Hub Club" card that gives you 15% off groceries (this deal should be good until at least 7/31/2016). read more

Overpriced grocery store but the most convenient on campus. I usually go here if I don't have time to take the lyft down to woodmans. The fruits and veggies here don't last as long as woodmans(they sometimes go bad as fast as 5 days). I can spend about 20$ here for the same amount of items as I would at woodmans for 5$ probably (just to give you a price comparison). During freshman year I'd buy some of their premade food. Not terrible veggie sushi, other stuff meh. Again going here rlly depends on convenience. read more

Has pretty much everything I need and is right close to campus. It's a little pricey compared to Walmart or Target, but yet again most places are. Some of the produce is a little iffy sometimes, and some of the cashiers could be a little nicer. read more

FMM totally exceeded my expectations. The store is much larger than I expected. I now know if I am on campus and need just about anything before I grab the bus home, I can get it here - from dinner to diapers! Since my expectations were low, I have to say the produce selection impressed me. The prices were pretty good for many items. This is also an excellent place to come get a take-out lunch. read more

Mmmmm...soup and salad bar... You know how you go to some salad bars and it's an assortment of ill-chopped wilted lettuce and tomato wedges the size of your hand? Yeah, that's not how it is here. I work down the block from here and this is a standard go-to for a quick lunch to take back to my desk. The salad bar has a ton of fresh options of un-wilted meat veggies and meats. Their soups are darn good too. I highly recommend the turkey chili, clam chowder, and tomato bisque. Their hot bar is decent, although the hot wings were not that great. The grocery store is what you'd expect from a store their size. Not a huge selection but stocks more than enough ingredients to make a complicated and tasty dinner. Plus alcohol. Can't forget that to accommodate your complicated and tasty dinner. The prices are typical of most grocery stores, if not just a tad bit higher. Overall though it's a clean and fun presentation. Most importantly it's convenient for a lot of people since it's the only store of it's kind on the UW campus. Enjoy your un-wilted lettuce and tasty, complicated dinners! read more

horrible customer service with returns and accommodations. target is preferable and has better optiona

i love this store. they have reasonable prices (i've seen the same things at hy-vee that cost way more, for example) and a good selection for a smaller store. i used to work at uw-madison and it was a handy place to stop in on my way home, and now i have my groceries delivered and they are very dependable and efficient. i was originally leery about having someone else pick out my fresh fruits and vegetables, but they always do a good job and i get what i wanted and expected. they are very helpful when some sort of problem arises (like, i forgot to update my credit card info and they took care of it right away when i ordered groceries - no problem). recommended! read more

As I used to live nearby, this place was a shop to get my grocery shopping. Located at a very strategic spot, Fresh Madison Market has been very crowded during the school days along the semesters. Some students, including myself, love to come here to get something on the way to class or after class. I realize it could be pricey, but nothing beats its strategic location, especially for those who don't drive and live closely. Their sushi is not bad at all, especially for a busy student with no extra time. Their Danish cakes are also good. So, yeah, if you have very limited time during your Semester, this place can be one of your choices for grocery shopping or some ready -to- go food! read more

I will never ever understand why no one ever built a nice, big supermarket on campus. This is one of 2 nearby options and is way overpriced and offers very little variety. Sure, it has the basics but not much more. Also one time I bought gluten free fresh pasta there and got home to make it and it was moldy. Gross. The one thing I always go there for is their sushi bar, it's delicious! It's also in a very convenient location and offers very nice hours to accommodate us college folk. Overall, a whole lotta meh. read more

The best thing about Fresh is definitely the location. Other than that, I feel like you'd be better to go to Woodman's (or even Cap. Center if you're a student without a car). The food is very pricey and the selection is awful. I almost never find what I'm looking for. Even though they are situated right off campus, they have almost no selection of typical college foods (ice cream, pizza, etc). I will hand it to them that their produce is a lot better than a lot of other locations, but it is not enough to justify the cost. The only time I will EVER go here is if I need to pick up a last minute ingredient and know I won't save money by going somewhere else. Unless you're a UW-Freshmen that doesn't know the existence of other places, skip out on Fresh and go somewhere else. read more

Convenient in downtown yes. But I have to say the catering food is a war crime. As a person passionate about chicken wings I've never left an empty plate. Fresh's wings were toothbrush gag worthy. Throw in hummus that tastes unbelievably not like hummus with 3 ingredients. And add to it overpriced as everything else in this store. Good service though. read more

Fresh is always consistent with their prices(even though they are fairly high priced), and the quality of their foodbar items, produce and household goods. Their customer service reps are nice and knowledgeable. You can see the food is bright and clearly marked. The management team is usually visible and always willing to jump in and get customers serviced. They aren't the best, but their consistent, you know what you can expect. For that they get a 3 out of 5. read more

Placed an order for catering for a group of 8 for lunch. I ordered lunch boxes for all. Ordered: Fresh Deluxe Boxed Lunch/wraps! Very good and the Basil Pesto Tortellini was the favorite of all. read more

I've done a little grocery shopping here, but I generally try to avoid it because they are SO expensive compared to a place like Woodmans, or really any grocery store that isn't downtown, so they automatically get a few stars off for that. There are some high end or organic products here but it's mostly overpriced conventional stuff. It is a genius location, however, because although I do not live in this area, I recently returned to the university to take classes and this is where most of my classmates do their shopping. So I don't think they really care about pricing because lazy college students (and those without cars) frequent this place in droves and I'm sure they are making plenty of money. What I have stopped in here for on a semi-regular basis is the hot/salad bar. It's decent. The hot bar is pretty salty but you can get a variety of seemingly home-cooked food and the salad bar has a nice selection of things to pick from. The price isn't too outrageous either, I usually can get a full lunch for about $5-6. A plus is that if you are in a hurry (which I pretty much always am when I stop here), you can get your food and check out pretty quickly. If I were to rate the hot/salad bar alone I would give it three stars. When I factor the overall grocery store in, however, I've got to bump it down to 2. read more

Overpriced and produce is often spoiled. Selection is fairly small, especially of vegetarian items like meat substitutes. Sometimes there is a good sale, but in general I've never heard anyone say they genuinely like this place. read more

Fresh sushi prepared daily, and they will deliver! What great service and yummy sushi!