For months now, I've been composing my review of Frame in my head. This place has truly pushed my yelper morals, in that I both love it, appreciate it, but also have many a bone to pick. It is also a small place, and I've been hesitant to yelp honestly because I need to face them (including the owner) on a nearly daily basis.
As others have described, Frame is a small space with 4 studios (one with treadmills, Pilates reformer, and vibe equipment, one yoga studio, and two dance studios). There are male and female changing rooms with showers (though the clientele are overwhelmingly female). They have a variety of memberships in addition to pay per class options, ranging from £200 for all classes, all times, to the one I have, £65 for all non-equipment classes (no Pilates, no vibe) with limited hours (M-F, 8:30am-5:30pm).
But finally, here we go. I've decided the best approach is to break up the review into separate topics. In an effort to end on a positive note, I'll start with my biggest complaint, the facilities:
- As a former member of Equinox, I am used to paying a solid portion of my paycheque to a good gym. Given that the full monthly membership fees are near Equinox prices, you'd expect clean, decent facilities. I am rather often grossed out by the amount of hair and dust (and sometimes pebbles and crumbs) on the floor in the studios. I see a cleaning lady there sometimes, but she needs to be there all the time. They need more frequent sweeps in between classes. Full stop. The changing rooms are simply problematic in that there is no ventilation (I realise they'd probably fix this if they could) and it is likely a structural issue... but this is a major structural issue). They are obscenely humid, crowded at peak times, and, near the showers/loos, smell strongly of mildew and urine. I avoid showering and changing here whenever possible. In one of the studios, they have these fake mirrors on wheels that warp the way things look and tilt so you can't always see the instructor if you stand in certain places. Perhaps there are structural reasons for this, but it comes off as just cheap. Sort of like charging for towels... They also have no drinking fountain or way for refilling bottles other than the sink, which isn't great.
+ The actual studio spaces are nice and well-air conditioned, however. So as long as you don't have to shower here, the actual instruction spaces are nice, well-lit, and well-ventilated. Overall, the equipment is in decent condition as well. They also have a nice brand of shampoo in the showers (though refilling the bottles with hand soap at the sink make me wonder if they shampoo in the showers is even the brand it says it is...). I love their online booking system and its integration with iCal. This is really great.
The actual fitness/instructors/classes:
+ This is why I stay with Frame. I love AJ, Holly, Brad, Diana, and the other instructors. Their signature classes have great music, are fun, innovative, and make you sore the next day. For someone who was a dancer as a child, the classes are nostalgic and whimsical in the kind of way that makes you look forward to going to the gym. Personality drives my enjoyment of fitness, and the staff they keep at Frame really make me want to come back, push harder, and actually smile whilst working out. For the instructors and classes, Frame really is 5-stars. Did I mention great music? Nothing I hate more than non-descript techno remixes of hits from three summers ago. With the exception of a few instructors (particularly in rebounding), there is very little of this crap here. Also, class sizes are small, so it never feels claustrophobic, even when full. I love Frame Bar, Method, and Work, their signature classes.
- I wish all the Dancefit classes were like AJ's class (different dances to different songs in a Zumba style where you don't spend most of the class learning choreography). They really should make more of the other instructors use AJ's format. The whole reason I go to Dancefit is not for boring, unimaginative aerobics, nor is it to learn choreo to the same dance for the whole session. I don't want to use my brain, I just want to have fun moving about in a guided yet constantly changing (with each song) way. I also wish there were more of their 'fun, unique' classes like Rave during the off-peak hours. With the Off-Peak membership, they offerings are really quite repetitive and limited. Throw us poorer members a bone, please?
Though not related to instructors, some of the front desk girls can be a bit stuck up in that way that people often complain about Shoreditch... When I came in at 3:45pm to join, she told me I 'came in at, like, the worst time' (sorry! I didn't know!), which put a bit of a sour taste in my mouth from the get-go.
Overall, I love Frame and look forward to coming here. It is just that, for the price, they really need to step it up in certain areas to make it feel entirely worth the investment. read more