Certainly a hidden Gem in Massapequa. First time to Forever Diamonds. With everything going on in the world must comment...YES Mask on all customers and employees. Rainy Sunday, decided to sell some gold. Greeted by Stan. Cant say enough. He was professional, kind and took his time to explain the process. No need to look further. In fact, I went to a place prior to Forever Diamonds and they offered me a thousand dollars less. I highly suggest visiting Forever Diamonds. Not to mention, I witnessed the other employees and they give each customer their undivided attention. The bottle of wine was a welcome surprise. Ask for Stan. read more

Had a great experience love the staff. They made buying our engagement and wedding bands a joyful and less stressful process. Everything was high quality and done well. The gifts made us really feel like they appreciated our business. The customizations were done super well with good craftsmanship. We are super happy !!!! read more

My FH and I stopped in when we were shopping for his wedding band. I am glad to say that we have found our new jeweler. We were taken care of right away and found exactly what we were looking for. Will definitely be back! read more

Best jeweler in town! My fiance, along with many of his friends have all been loyal customers of Stan at Forever Diamonds. He never disappoints! He is very passionate about his product, as well as the needs and interests of his clients. The store is beautiful and fully stocked with gorgeous HIGH QUALITY earrings, rings, watches and so much more. My engagement ring is stunning... and more importantly .....custom. Stan took the time to work with my fiance to create the most perfect ring for me. I go in to the store daily just to say hello and have my ring cleaned.... a complimentary service for his clients. I look forward to working with Stan and the staff at Forever Diamonds, when it comes time to pick out our wedding bands. I HIGHLY recommend this jeweler for all of your needs and ideal gifts. Thanks Stan! read more

Back in 2005 we were looking for another jeweler in the area and accidentally ended up at Forever Diamonds. This was such a blessing! We ended up buying my wedding and engagement rings, my husband's wedding ring, and more! Albert, Stanley, their entire family business are always amazing. The quality of the jewelry, the extremely thoughtful and helpful people working there are beyond words. When we were getting closer to our wedding date, I went looking for white gold, diamond and pearl earrings. They didn't have the style I was looking for, so they told me to email them pics closer to the style I was looking for. We went back a week or so later and he had so many gorgeous options. When I decided which pair I wanted.... they asked if I wanted to just borrow them! We couldn't believe they would do that for relatively new customers, but we bought them. Then when I lost an earing, they were able to get me one more (didn't have to buy the pair). My husband is still in shock (after 17 years) over the quality and their customer friendly pricing. We don't go anywhere else for our jewelry purchases, repairs/other jewelry needs. The price that Albert gave us on my engagement ring (diamond and all) was significantly less than what a close family friend quoted us! My husband was a nervous wreck, thinking that everything about the experience was too good to be true! He insisted on bringing the ring to be independently appraised the next day. The ring was thoroughly inspected and appraised as significantly higher in cut, color, clarity and carat weight! The appraiser was shocked at the amazing price! The people at Forever Diamonds couldn't be more honest, helpful, calm/no pressure, courteous! We went to Forever Diamonds on a fluke, but we couldn't be happier. It's nice to walk away from a jeweler feeling like you got more than what you paid for. Those are just a few of the reasons that we will forever be customers of Forever Diamonds! read more

So I hadn't bought my g.f. jewelry in a really long time and decided to get her a necklace or earrings for Christmas. A friend recommended Forever Diamonds in Massapequa - in fact highly recommended. I worked with Albert who showed me a good assortment of jewelry in my price range. He did not try to oversell me and respected my budget. I settled on a gold chain with a garnet (birth stone) which he had to swap out on the displayed necklace. That process was great and I picked up the gift in plenty of time before Christmas. Well my g.f. doesn't like gold or her birth stone so I sheepishly went back to Albert and he remembered everything about my purchase. I had my g.f. with me so she could pick her own jewelry. I was worried that Albert would not allow the exchange. Not only did he allow it, he embraced it and showed us even more nice jewelry. Cindy settled on a silver bracelet that she hasn't taken off yet. What a great experience; professional, courteous, patient... If you are shopping for quality jewelry, go see Albert. He now has another person highly recommending his store! read more

Love this place. They reset my engagement ring right in front of me and it's perfect. They staff is very professional and friendly. I will be coming back for sure. read more

Well I found my new jeweler. I had the best experience shopping here. The staff is wonderful, informative and very helpful. I purchased some of the prettiest jewels I've ever owned. I would recommend this store to anyone looking for quality at the best price! read more

Just when I gave up hope of finding my ideal setting and diamond, we noticed this shop next to ShopRite in Massapequa. No way would they have anything good..I WAS SO WRONG! This shop is amazing. They have a stunning variety of jewelry. They work within your budget. They are honest about the quality of their products. I bought my ring there and then followed up with an appraisal by a certified gemologist. They were right on with their original appraisal. The gemologist stated that it was an "exquisite" stone. Stop by and see Stan or Alfred. They are wonderful to work with. read more

When it comes to buying jewelry, this is the only place I can trust for great customer service, great quality of their huge diamonds selection, and trustworthy atmosphere. read more

As a customer for 15 years I highly recommend everyone to go to Forever Diamonds for their wide selection of Jewelry! The employees are very friendly and helpful. Albert and Stan always treat my family and I like family. They always have a special relationship with their customers and treat them well. The prices are also very affordable as well which is a HUGE BONUS. I also find it very convenient that they have their own jeweler and I can always leave my jewelry there to be repaired and come back to pick it up. Will definitely continue to shop here!!! read more

My husband and I couldn't be happier with the service we received from Forever Diamonds on our wedding bands. We started looking a little too close to the wedding and many of the jewelers we went to did not offer us any solutions or help. We came into Forever Diamonds and they made every accommodation possible to ensure that we would both have our dream wedding bands for our wedding (two weeks later!). Everyone we dealt with was professional and incredibly friendly. This is a business who now has two new customers for life and I would highly recommend them to anyone who is looking for a jeweler. read more

If you're looking for the best jeweler, make sure you see Stan. He helped me pick out the perfect engagement ring for my fiancé and I got exactly what I wanted for the right price. I would highly recommend him to anyone looking for jewelry. read more

So I started looking for rings and I stopped at your normal Zales, Kay jewelers and almost bought one at Zales. The most important thing that I learned was getting something GIA certified which Zales told me it was. They showed me their "certification". We left and me and my mom went to Forever Diamonds, when I got there we met a guy by the name of Stan who gave me the education I needed and showed that Zales lied to me and that it was not a true GIA certified price. There is a reason they have been there for over 20 years. Stan answered any question me and my mom had and helped make the process so easy and enjoyable. I also informed him I have a very good friend who I was considering purchasing from who I've known for many years. Stan gave me his price and said no problem don't buy it today talk to your guy and come see me tomorrow. With that being said his price was exactly as he said the lowest around!!! I recommend anyone and everyone if you are in the market for an engagement ring or any type of jewlery you must go see him. He I very easy to talk to not pushy at all so fun to deal with but yet so professional and very knowledgeable. He made it so easy for me and made a ring my now fiancé dreamed about. On top of all that I proposed to her yesterday 10/11/2019 and let him know that day and made time to get her in and get her fitted perfectly cleaned the ring again. I can't express enough how grateful I am that I went to see him he is the best in the business. THANK YOU STAN AND FOREVER DIAMOND FOR HELPING MAKING THIS DAY SO SPECIAL FOR ME AND MY FIANCÉ!!! They are the best!!! read more

True professionals! I was recommended to come here from my brother who purchased his engagement ring and wedding bands from Albert. When I came into the store years later Albert still remembered my brother and was excited to hear how he was doing. I came in with the odd request that I was looking for something "modern yet traditional" for my fiancées engagement ring. Right away Albert presented me with exactly what I was looking for at a price that was very reasonable. My fiancée fell in love with the ring the moment she saw it and has received more compliments than we can count. We returned to Albert for our wedding bands and both love our selections. Albert along with all of the staff are true honest professionals who genuinely care for what they do and their customers. read more

I just wanted to come on to yelp to tell everyone to beware of these crooks. Albert and his staff full of thieves such as Stanley are full of nothing but lies. According to them all their diamonds are too quality. I bought an engagement ring that I thought I was getting an amazing deal on. They beat everyone's price and I thought wow these guys are great. So energetic, friendly. However I went to a gemologist and the gemologist told me the stone is treated (enhanced). They wouldn't refund me because they are pure scum. I will report them to BBB and RIPOFF REPORT read more

Stan at Forever Diamonds is phenomenal! My fiance is a loyal customer and every piece he buys from him is perfection. Stan is friendly, honest and trustworthy. We are so happy we have found a jeweler we can trust and will be back again soon! read more

I was so pleased with Forever Diamonds- I had a diamond which was given to me, and I wanted to have it set into a ring. ( My local jeweler had a limited number of settings and I was to select additional settings from a book. They also wanted to send this diamond out to be mounted in the setting, which made me uneasy.) From the moment we walked into Forever Diamonds, I knew I had found the right place. It is a family run business, and no one is working on commission. Stan was very friendly, patient and helpful in helping me select the perfect ring. There was a large selection of rings on site to choose from. He explained that I would sit right next to the jeweler as the diamond was placed in the setting. My ring needed to be sized, which was done in 2 days, and I returned to watch the jeweler work meticulously to make my beautiful ring. I am so happy with Forever Diamonds and would recommend them highly. read more

Almost 14 years ago I walked into Forever Diamonds (when they only had a small booth) and described a ring I had in my mind as the ring I wanted to use to ask my girlfriend to marry me. The gentleman pulled out a setting and placed a stone in it, and it was EXACTLY what I had in mind; so much so that since the ring would not be ready for me to take with me, I brought my girlfriend into the store and proposed right there on the spot. 14 years later we are still married, and I still go to Albert for all my jewelry needs. He has always been honest, not pushy and has a passion for what he does. Honesty in the jewelry industry is not always easy to find. Trust me, go see Albert at Forever Diamonds and you won't be sorry. read more

I have got lots of great jewelry for my upcoming wedding at great prices here.