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    Forever Carmel

    3.3 (24 reviews)

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    Sue S.

    IMHO On my last visit to the quaint touristy town of Carmel-by-the-Sea, I was hoping to find a nice "Carmel" tee shirt as a souvenir. However, I'm cheap (okay, thrifty) and Carmel isn't known for its bargain shopping. There were many fine and pretty choices in other stores, but I didn't want to pay $35 or more unless it was absolutely spectacular! Forever Carmel's store-front windows caught my eye as they showcased some of their touristy ware, and it was enough to draw me in. Suffice it to say, they've got the affordable souvenir merchandise you're looking for. I walked past all that stuff searching for the perfect tee shirt and I found it!!! What made it even more perfect was the price! It was only $15.99!!! The nice sales associate encouraged me to try the shirt on for size. Note: there are no dressing rooms, but he said I could just put it on over my own top. Okay! He recommended a size large, but I opted for a size medium. Love my shirt, loved the price, and I will definitely return on my next Carmel visit!

    Cecilia M.

    If you're looking for "cheap and cheerful" options for Carmel souvenirs - this is the place! A lot of little knick knacks here. A bit more kitchy than the fanicer shops around the main strip. But they certainly have lots of options. They were also well staffed for a busy day on Boxing Day, but overheard 2 staff talking about previous customers -- which wasn't very professional and my friends and I left without buying anything...

    Storefront
    Jen D.

    This cute souvenir shop has so many things to offer- from things you'll need at the beach (blankets, pail & shovel) to one's you take home for family and friends and as a souviner. I love the hoodies and tees especially! The store is clean and everything is neatly organized, and easy to find. One customer (a local) said among all the stores, this one has the best & reasonable pricing. It turns out, this is a favorite among locals and tourists alike! They even sell balls like volleyball, playground ball, and a rugby ball, in case you forget to bring your own to play with at the beach. Odd, maybe, but I took note of it because we always forget to bring ours when we go to the beach. The staff were warm and helpful!

    Interior
    Jessica T.

    A pretty nice shop for tourist merchandise! I picked up a couple of Carmel postcards here but they also had apparel, jewelry, collectibles, magnets, stickers, and pretty much everything you can think of (all Carmel-themed, of course). Everything was really neat and the service was good. Worth a look if you're souvenir hunting!

    Canvas bag you get with purchase of $50.00 or more.

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    25 days ago

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    1 month ago

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    11 months ago

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    5 months ago

    Good selection and great prices for Carmel merch. Neat and organized presentation. The staff were friendly and the location was convenient.

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    4 years ago

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    3 years ago

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    2 years ago

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    1 year ago

    Young male with black hair at register was rude. Not helpful at all and had an unwelcoming personality.

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    4 years ago

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    2 years ago

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    5 years ago

    I loved the sweatshirts here and the ornaments. You get a cute Forever Carmel bag if you spend over a certain amount of money.

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    4 years ago

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    7 years ago

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    3 years ago

    Great gifts for your trip from Carmel stop by for decent pricing compared to other stores in the area and very friendly staff

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    8 years ago

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    6 years ago

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    7 years ago

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    Review Highlights - Forever Carmel

    or rocio (sorry), Celeste and I think Whitney made me feel very welcomed, asked me if I needed help and were just very sweet.

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    Carmel Plaza Shopping Center

    Carmel Plaza Shopping Center

    4.2(71 reviews)
    0.1 mi
    $$$

    One thing about going to a new city is how you imagine an area in your mind's eye, sometimes…read moredoesn't match the reality. Knowing that this outdoor shopping center was 3 stories and had over 30 stores, I expected the area around it to be like a city center, with heavy foot and car traffic, lots of noise, and business advertisement. Instead, I wasn't sure if we were in the right place, because the neighborhood looked residential. The city planners/architects did a really nice job to implement this intention. The shopping center first opened in 1960, as an open-air courtyard style with a luxury department store, unheard of at the time for a town that small. Throughout the years, it hosted a major department store chain (Saks Fifth Avenue) as well. Now, in keeping with Carmel's intention to not have any national brand retail in it's city limits, the majority of stores/restaurants at this mall are local (though there are exceptions like Tiffany & Co, Anthropologie, and Brunello Cuccinelli). We got lucky and found free street a block from the center. Even on a Monday late morning, it was quite busy with tourists and locals alike hanging out in the main courtyard. A really nice feature was the large outdoor gas firepit that people were using to keep warm. We had come for a particular restaurant, but were informed that they were closed for the day for a private event (no signs or mention on their website)...I guess that's how this particular business rolls.

    One of the places we always come to when we arrive in the Monterey Bay, Carmel plaza Shopping has…read moresome great shops with a variety of products, clothes, and other items which we enjoy. The center has three different levels with stairs in the middle and each side or if you desire an elevator, there is one on the end. During the weekend or summertime when it's busy, parking can be a challenge. There is a parking garage not far away if the street is full. If that is full, you may need to walk a bit. There is also some great places to eat such as The Flying Fish, a coffee shop, and a wine maker or two. In the center of the plaza, there is space to sit and enjoy the environment-just find some shade if it's warm!

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    Carmel Plaza Shopping Center - Main courtyard

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    Main courtyard

    Forever Carmel - souvenirs - Updated August 2026

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