Specialties
Fit 901 | CrossFit 901 is a coach-led fitness community designed to support beginners and seasoned athletes alike. Members often share that they feel welcomed and supported from day one, whether they’ve never stepped into a gym before or have years of training experience.
What truly sets us apart is that we teach you how to do everything. Our experienced coaches provide clear instruction, hands-on movement coaching, and ongoing feedback so no one is left guessing. Every workout is scalable, allowing beginners to learn safely while experienced athletes continue to challenge themselves and progress.
Beyond workouts, Fit 901 | CrossFit 901 focuses on systems that help establish and maintain long-term results. Our programs include guidance on training, nutrition, accountability, consistency, and lifestyle habits. Members appreciate having structure, support, and a clear plan they can stick with over time.
We’re also known for our positive, inclusive environment where encouragement and coaching are constant. People show up for the training, but they stay for the support and community.
If you’re curious whether Fit 901 | CrossFit 901 is the right fit for you, we invite you to visit our website to explore our programs, learn more about our approach, and read testimonials from members who have shared their experiences. Give us a shout, we'd love to meet you!
History
Established in 2009.
Fit 901 | CrossFit 901 has served our community for over a decade with a simple belief: fitness should improve your life, not complicate it. As we worked with more clients, we realized most people didn’t just need better workouts — they needed guidance beyond the gym.
People needed instruction on movement, help with nutrition, accountability, and support during the hours outside the gym. Relying on discipline alone wasn’t working. What created real change were systems and habits.
That insight led us to create our Transformation Program, built to help people learn and establish sustainable habits through fitness, nutrition, mindset, and community. We coach the full picture so results last.
At Fit 901 | CrossFit 901, we focus on long-term health, functional strength, and improving health-span and happiness-span, not just life-span — helping people live stronger, healthier lives for years to come. Check out our testimonials to hear from our clients!
Meet the Business Owner: Rob Y.
Hi, I’m Rob — a Memphis firefighter and owner of Fit 901 | CrossFit 901 near the Broad Avenue Arts District. I started Fit 901 after seeing too many capable, hardworking people lose energy, confidence, and health because they were trying to handle everything on their own.
I believe lasting change isn’t built on discipline or willpower alone. It comes from education, coaching, accountability, and systems that support real life. That belief guides how we coach clients at Fit 901 — through structured training, nutrition guidance, habit-building, and support inside and outside the gym.
Our programs serve beginners and experienced athletes alike, with a focus on long-term health, strength, performance, energy, confidence, and functional longevity. Physical changes often follow, but our priority is improving health-span, happiness-span, and overall quality of life so clients can live stronger, healthier, and more capable lives for years to come.