This is my go-to place for fishing supplies and advice in the Lakes Region. Friendly,…read moreknowledgeable, and good prices. Both the fish in the pictures are ones I caught after making a change suggested by AJ. Sure, you can find a few lures cheaper on Amazon, but just ask AJ one question, and the advice will be worth far more than the few cents more you pay.

Went to Aj's for the first time today. Very disappointed. Bought 4 dozen shiners total 3 dozen…read morebeing medium and 1 dozen being large. The shiners were literally all extra small. To make things worse 90% of them were dead by the time we got to the pond 15 minutes away and we have the proper aerating system... I've been to dozens of tackle shops and never had this experience. The fake bait was very expensive opposed to competitors. I definitely won't be back here.

Wonderful service and great people are running this bait and tackle shop! They spent a lot of time…read morewith me checking out my fishing rods and gear and getting me the correct hooks, sinkers, lures, etc. to set me up for successful fishing. I even bought a tackle box. Prices were very reasonable. The shop is in a small shed down a country road but they have all of the equipment you would need. They also sell live bait-minnows, crayfish, and worms. Thank you. It was a pleasure coming to your shop Don and Dawn!

Great shop, I came here from out of down. Stayed in a lake house. Myself and my son have never…read morefished. The young man running the store this day was VERY helpful to us. Answered all our dumb questions and didn't treat us like dumbass's. We got worms and we got our fishing license to avoid fines. Thank you for helping make our vacation special. We took your advice and got some fish

These folks could simply not be nicer. They are so friendly and a great source of local fishing…read moreknowledge. They sell bait for ice fishing. It's available 24 hours a day. They have shiners, worms, spikes... everything you need. It's self service. If they are not around its the honor system for payment. You grab what you need, write it in the notebook, and leave your payment (cash only) in the box. Shop local.

Upper Valley Outfitters is the only dedicated fly fishing store you're likely to find anywhere in…read morethe Upper Valley, an area where the waters are big and plentiful but the fishing shops seem suspiciously scarce. Apparently most people in the Upper Valley are making their hooks out of old straight pins. Staff at UVO are extremely knowledgeable and helpful, and their fly selection is awesome. Hand tied flies here are affordable compared to other fly shops I'm used to, and they conveniently keep a bunch of proven local patterns that are in season right near the register so you can run in, get what you need for that afternoon, and run out. UVO staff will help you find local waters to fish in and help you figure out times of day to fish them. Be careful of the Connecticut and White Rivers rising on hot summer afternoons when they have to generate more hydroelectric power, as the pool you waded into might suddenly become too deep to wade out of! Also, when you get to the area and find out the felt-soled wading boots you brought from home are illegal here, this is where you'll need to go to remedy the situation. There is an excellent supply of fly tying materials available at UVO, and they deal in Hardy, St. Croix, and a number of other top-name rods and reels. If I lived in the Upper Valley, I'd probably hang out in this place once a week or so. The only thing I don't like about UVO is that they don't sell Vermont fishing licenses even though they're so close to the VT border. The way the state makes them available to vendors is apparently more trouble than it's worth, which is why it's so hard to find anywhere to get a license on the Vermont side of the Upper Valley. None of this, of course, is UVO's fault. So, if you're planning a fishing getaway in the Upper Valley, make sure to know where this place is and how to get here beforehand, because this resource is invaluable and necessary. I even caught fish on the flies they sold me here, which means they're not just selling pretty trinkets that only people like. Happy fishing!

John Yule is a rock star and will go the distance to get you just what you need! Call John before…read morebuying at the other shops. If he can he will get you a better price!

Bought a bow on Craigslist. I brought it in and they gave me a whole bunch of pointers. Dropped it…read moreoff two/three days before opening of bow. They had it ready the night before for $30. They have veteran/military discount and if you ever need to exchange something, they make it easy. Not to mention I found a ladder stand to hold my 300 lbs of weight. Great prices on everything in stock. Very comparable to online prices anywhere.

I was not impressed with the new owner he is not Honest waited 2 weeks to background check to come…read moreback 3 weeks later still nothing I go to different shop and 5 days later I picked up my rifle still no word from Tom Dewhurst if you did not want to sell me the rifle be a man and tell me don't push the blame to some one else be a man and say something so I AM NOT IMPRESSED WITH THE SERVICE I want Chris running the shop again Chris and his wife were awesome I don't think he deserves any stars

The venue is close to my residence and I have purchased two handguns here since my migration to…read moreConway. In both cases, I traded weapons and the allowance was very fair. Furthermore, I received good advice from Chris. There is no pressure to buy and Chris is always available to chat. I find Chris to be quite academic and very well versed in the history of firearms. He makes the selection process fun. And, he is there for support. Obviously, Chris has a FFL and does not balk when a consumer buys elsewhere and ships to White Mountain Firearms. Class act!

I had a great experience at Morse Sporting Goods. I've been wanting to get a compound bow for a…read morewhile and all my friends have suggested Morse and they were right. Gage got me set up and helped me immensely. Everyone there was super nice and had very competitive prices. I'm a very happy customer and I will be shopping with them again.

I went in there to the shop for the first time and was greeted right away and asked what the could…read moredo for me. I had to use the rest room and the pointed out the customer rest room right away. That was a relief after a ride up there to Hillsborough, NH. The shop is well staffed and well stocked. They also knew their business when it came to archery other than the compound bow mania that modern bow hunters and archery target shooters suffer from. They knew just what I needed with minimal discussion and I was very satisfied with the finished product they provided. I needed some arrows for traditional archery and they made up some for me on the spot. The price was quite reasonable. I have found a new favorite shop for my archery needs and maybe for shotgun season as well. I ordered some arrows from a shop in Southeast, NH and I am still waiting some three weeks later!

Stopping in on trip to North Country. Quintessential old time tourist trap. Takes you back to a…read moresimpler time before Walmart . They have clothes, keychains, magnets etc. Also homemade fudge, maple sugar and smoked meats.

Was not a huge fan of this establishment, we went in on a Saturday afternoon to find out they were…read moreout of everything. Also the customer service is terrible, we stood at the counter for well over 10 minutes waiting for someone to help us. Everyone was just standing around chit chatting and did not address us. We had to finally ask someone to help us and they seemed pissed that we even asked them.

Have had much better experiences- always happy to grab worms in the back, advice, pet my dog, etc…read more ! They definitely don't follow the 5pm door rule with the club card events however as an FYI... get there before 4...

I had never been to a BPS until today. Placed an online order for a dog crate, decided to poke…read morearound and check things out before picking up the crate. What a nice, clean store, with SO much to look at. Prices are decent, with a huge selection, they have a little bit of everything for everyone. Everyone was friendly, the order pick up took a while, but, overall, good experience.