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    Fish First

    4.7 (28 reviews)
    Closed 10:00 am - 5:00 pm
    Updated 3 months ago

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    Rich H.

    Summary based on a couple of visits: --helpful advice for novices --hard to judge prices, since there's essentially zero local competition (that I know about, anyway) --ok parking Extra star for unique resource.

    Outfit from Fish First and the Epic hub-less reel spooled by the experts at Fish First

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    6 months ago

    Great service, knowledge and a friendly shop! Even made my wife comfortable with me spending too much money :)

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    3 years ago

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    6 years ago

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    9 years ago

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    11 years ago

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    16 years ago

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    4 years ago

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    8 years ago

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    5 years ago

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    18 years ago

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    15 years ago

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    13 years ago

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    17 years ago

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    14 years ago

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    8 years ago

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    8 years ago

    Super helpful. I am a beginner fly-fisherman and they were good at giving suggestions and explaining.

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    9 years ago

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    18 years ago

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    16 years ago

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    14 years ago

    Best fly shop in the area for sure! Leo is very knowledgeable AND a great guy!

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    17 years ago

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    10 years ago

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    8 years ago

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    11 years ago

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    9 years ago

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    11 years ago

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    14 years ago

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    11 years ago

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    Ask the Community - Fish First

    Review Highlights - Fish First

    Leo and the rest of the crew are passionate about fishing and create a welcoming atmosphere in the store.

    Mentioned in 10 reviews

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    California Ski Company

    California Ski Company

    3.9
    (261 reviews)
    1.0 mi
    $$$

    I came in for a boot and boot fitting as my old boots were completely worn out (prior to the…read more'24/'25 season). I've gotten accustomed to skiing in pain over my 40+ years of skiing, and previous boot fittings never quite yielded the results i wanted. I have odd shaped feet - like a cartoon duck. narrow in the back and wide and square at the toes. high volume boots never quite fit right as they would still be narrow at the toes, but then way too loose in the back with a lot of heel lift. thermal liners never seemed to solve any of my problems. punches seemed to help, but never remove the problem. enter Paul. this man is a gift sent from the goddess Skadi. He assured me my feet weren't that far out of band, and proceeded to tweak the best fitting boot i've ever used. I can go a full day charging with minimal discomfort. i dont have to undo the buckles every lift ride up. i wanted to wait out the season before i gave a review as I wanted to see how well the results held up over several days, but the 5 stars is well warranted. i've decided to try learning telemark this season, and finding any boot has been extremely difficult. there are not many models, and even fewer stock of said models, whether used or new. but once i find a boot, you can be sure i'll be bringing it to Paul (who claims to have never fitted a telemark boot, but i'm going to convince him to give it a go).

    I'm shocked this company is top rated and people recommend it…read more I came for their expertise to choose the best boots for my feet. During the painful thermo fitting procedure I told many times it feels wrong and too narrow. They told me "hang on, I know what I'm doing, you have super narrow feet and we have only one boot model that will fit you right". I had no choice but to trust and paid more than $1000. Every time I wear these boots, I tell myself I'm switching back to a snowboard. My feet get numb as soon as I put the boots on even without buckling up. After a dozen of painful rides I returned and they did another fitting of the same boots. It didn't help. Now I'm sitting in a ski rental with amazing comfortable boots on my feet and think how much I hate California Ski Company for ripping me off and creating so many problems and waste of time.

    Photos
    A different angle showing the damage to the heel cup and plastic
    A different angle showing the damage to the heel cup and plastic
    California Ski Company
    Again, all is damage caused by the shop on a brand new boot.

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    Again, all is damage caused by the shop on a brand new boot.
    Sports Basement

    Sports Basement

    4.3
    (437 reviews)
    2.4 mi
    $$

    Rating: 5/5 Stars If you're heading to Sports Basement…read moreBerkeley to gear up for the season, do yourself a favor and ask for BRANDON C. I came in needing a full "head-to-toe" setup for winter sports, and Brandon provided the kind of elite, professional service that is rare to find. His technical knowledge of snowboards, skis, and bindings is extensive; he doesn't just know the specs, he understands how the gear actually performs on the mountain. What really stood out, however, was his approach. He took the time to listen to my specific needs and concerns, making me feel both seen and heard throughout the process. I walked out (after 2.5 hours that flew by) not only with the right equipment but with the confidence I needed to get back out there. Whether you're a seasoned pro or a beginner, I'd recommend Brandon C. to anyone. He's a true professional who knows his craft inside and out. Thank you again Brandon C and SB and NIN.

    My biggest issue here is no longer the exchange itself -- it is the people representing your…read morecompany at the counter. The reality is that rude, dismissive customer service drives people away. Customers can tolerate mistakes. Customers can tolerate policy issues. What people do not tolerate is being treated as though they are an inconvenience when they walk into a store prepared to spend money. I spent nearly 50 minutes looking for replacement shoes after following the instructions given by your staff. I returned to the counter and was met with an attitude that made the entire experience feel unnecessarily unpleasant. That kind of interaction leaves a much bigger impression than any return policy ever could. You should seriously consider the long-term impact of allowing employees to interact with customers in this way. One negative interaction may seem small in the moment, but over time those experiences absolutely cost business. People remember how they were treated. I can say with certainty that experiences like this make customers question where they want to spend their money in the future. If I have to choose between dealing with rude and dismissive interactions versus shopping somewhere that values customer service and basic professionalism, the decision becomes very easy. I think your management team should understand that poor customer interactions do not simply create one unhappy customer -- they create people who share those experiences with family, friends, coworkers, and others making decisions about where to shop.

    Photos
    Sports Basement
    Sports Basement
    Sports Basement

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    Fish First - outdoorgear - Updated June 2026

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