I love their avocado toast! The ingredients are always fresh and the juices are natural and refreshing. Great breakfast/brunch spot.

Brunch here was amazing! We had the chilaquiles and the superfood bowl and both were delicious. My daughter had the kids grilled cheese. Loved the light atmosphere and the service was good. Waited 5 minutes to be seated. read more

See all

Food was great! Server Nicole always amazing! She is always Cheerful & Bright! Great place for breakfast or brunch! read more

Service is fabulous! I always order Eggs Benedict and it is NEVER right. The eggs are always overcooked and hard inside. Today the eggs were so undercooked the whites weren't cooked and one egg slide off the plate into my lap. Next time Zi will order with a fried egg and see if that's correctly done. read more

Food is always amazing, I also look out for their seasonal specials. Service is usually quick and efficient. Casual atmosphere, can get a bit noisy inside but the patio is nice when the weather permits. Pancakes are huge, be careful when ordering a short stack. Million dollar potatoes are a must get! Out of all the chain breakfast places, this is my favorite even with an above average price tag. read more

First Watch - Million Dollar Potatoes - Breakfast & Brunch Near Me - Lakeland, Florida

See all

We went on a Monday morning and we seated immediately. We had prompt service and everything came out hot and quick. The million dollar potatoes were a big hit but everything we had was delicious. My husband always orders the cinnamon toast cereal milk and it never disappoints. This is a lively place even on a weekday but it wasn't too loud. It was very vibrant and sunny inside. read more

Service was great and food was fantastic! Ambiance is fresh and bright but when the restaurant is busy it is a little loud read more

See all

Everything was amazingly good especially the million dollar potatoes and million dollar bacon. Everything seemed to be freshly prepared The service was outstanding and inside although it has a warehousey feel it's very pretty on the inside for a warehouse per se. Think more barn style. I have been here several times but I forgotten how good it was. Coffee's outstanding even the freshwater on the table in regular glasses you don't find that very often everything's plastic everywhere. Simple ingredients great taste. read more

See all

This place is always good and the service is great. They've added some new summer menu items and Tres Leche French toast is amazing. It's a must try. read more

See all

My niece and I had brunch and it was delicious. I had the waffle with bacon and grits. My niece had an egg dish. We enjoyed our food. The service was excellent. The room was filled with people enjoying the end of another year. I highly recommend read more

The food is always good and the people are always nice no matter what location I attend. My favorite is the Floridian French toast! The jam or spread whatever it is, is so good! read more

I've been to other locations and this has been my least favorite. The waitress was friendly and quick. The only thing I enjoyed during this visit was the coffee. Ordered the French toast and the bread must've soaked all night in egg and then they only seared the outside because the inside was overly raw egg texture. Also ordered a side of bacon and had one raw slice and all of the slices were cold. Likely cooked hours before and set out. All chewy and disappointing. The restaurant itself was nice like other locations with decor and such, but won't return back to this location because the food just wasn't it. read more

Great French Toast.and Pork Sausage. The rest of the menu is mainly for health freaks. The service was excellent and they took back something we ordered with no problem. The restaurant design is beautiful. Tip when getting the French Toast ask for the Warm Mixed Berry Compote read more

First Watch - French Toast - Breakfast & Brunch Near Me - Lakeland, Florida

See all

Good service. Great food!! Waiter was both friendly and helpful with selections. I would like to be able to pay at the table though.

First Watch IS one of the best breakfast places in town! I'm not sure why, but I had gotten it in my head that First Watch was way overpriced for what they serve, because the restaurant feels so fancy and boujee, but even though the second part of that statement still stands, I was completely wrong about affordability! The feeling of a First Watch is kind of barn/ farmer chic. It's almost industrial mixed with ranch house style, and it works very well. All the food is served on these beautifully painted ceramic plates, and they have different options from your average breakfast joint. Their food is quite good! I especially enjoy the breakfast burrito. They also have homemade juices that are super popular. I tried a fun coffee/ cinnamon drink there last visit and it topped off the whole meal. And I realized most of the dishes are only $12-13! Why in the world did I think it was so expensive? Maybe I just imagined it or they adjust their prices, but I kind of doubt the latter. First Watch is definitely a bustling place though! If you want to go, especially on the weekend I'd recommend going on their website to join the live waitlist. It's really efficient, and then once you get to the restaurant they text you when a tables ready for you. Definitely the way to go! read more

See all

Once you dine at First Watch, you can never dine at IHOP or another less quality breakfast place ever again and I mean that whole heartedly. We tried with our hearts in the wrong place trying to score free pancakes for my husbands breakfast and it just turned into one disappointment one after another. From the service to the food to the coffee I will never go anyplace else , it's just not worth the risk! Yes we learned our lesson the hard way and we can never make up for that horrible experience ~ don't do what we did ‍! Take my word you will love First Watch. read more

First Watch - Breakfast & Brunch Near Me - Lakeland, Florida

See all

I love First Watch!! My favorite breakfast/brunch spot. So fresh!!! This particular location is in a prime spot right off of South Florida. Easy to get to. Enough parking. Clean and neat. Was able to place my pick up order with ease (even though I made some modifications). My food was ready when I arrived and was ready and waiting for me when I arrived. I even like that it was bagged with the safety seal to ensure it had not been tampered with. I was able to grab my food and quickly pay. Food and beverage looked and tasted great! read more

See all

Went there today with 3 of my friends for breakfast, I've been to first watch in tampa and loved it, but I was very disappointed with this location. It was very noisy and could barely hear each other talk at our table. When we ordered, I ordered the chilled chorizo omelette, I asked for a extra egg and no greens potatoes or fruit, the waitress didn't have a friendly attitude, she abruptly told me that I would still have to pay full price and extra for the egg, which I don't really care. She was very abrupt and don't seem to be enjoying her work. When we went to the Tampa location the staff were super friendly. My meal was ok, the omelet was not hot and it was passable. When I went to pay, the gentleman at the counter asked how was it? I asaid meh, not great and he seemed to not really care. I thought at least , oh I'm sorry to hear that or something would have been an acceptable answer. I told that it's very loud in here and the other server agreed. My fiends meals were ok and overal they weren't happy with the noise level .i don't think I'd go back to this location, staff needs to be more friendly and noise reduction panels would probably help. read more

The food is amazing. The staff are super friendly and attentive. Best avocado toast ever!!!

The Traditional Breakfast! I wanted something that was not highly processed but tasted like I would want to eat it again!! I am never disappointed at First Watch. Of course, today I substituted fresh fruit for the potatoes (even though they are very delicious) and would highly recommend @FirstWatch for the fresh ingredients and they understand how to cook an over easy egg!! #firstwatch # firstwatchlakelandfl @firstwatch @firstwatchlakelandfl read more

First Watch - Traditional Breakfast - Breakfast & Brunch Near Me - Lakeland, Florida

If you've never been to a First watch I highly recommend! This location is highly accommodating and I've never had to wait! I love going here for breakfast with my friends to do homework! Make sure your computer is charged because most tables don't have outlets! I love the Parma skillet! It has a great taste and it's a good amount of food! The coffee was freshly made and super hot! I have also had the power bowls with quinoa and they work for nearly any meal of the day! One struggle we had was the server being attentive to us; however, giving her the benefit of the doubt, we were working on homework! read more

See all

Awesome as always. Got my favorite drink The morning meditation and ordered avocado toast and bacon asked for it to be crispy. All came out in great time. Bacon was cooked crispy. One of my eggs was well done ,I like them over easy, I asked my waitress for just one more egg to be made and they made me two over easy. Which was very nice. Overall great service. Didn't wait too long to be seated. read more

First Watch - Morning meditation ‍ - Breakfast & Brunch Near Me - Lakeland, Florida

Had a lovely brunch at First Watch on Sunday. Received my free entree coupon for my birthday and now you can use it digitally from your phone instead of printing it out like in the beginning of their program. We arrived soon after opening but there were already quite a few people there. It's very popular with all ages. It's bright and clean inside with a nice patio outside. (We saw people sitting outside with their dogs eating.) If you are stuck waiting in line for a table, they have complimentary coffee and water by the front door. Luckily they still offered their "Harvest the Season" menu so we ordered from that. We split an order of Million Dollar Bacon. Always crisp, always scrumptious. My husband had the Braised Short Rib Omelette. Decadent and delicious. Extremely generous with the amount of short rib stuffed inside. I had the Truffled Mushroom Hash (comes with 2 eggs, I had over medium). It was savory and lovely. Excellent flavors and wonderful mushrooms. The only thing missing from the experience was the Bloody Mary & Mimosa, but only the First Watch back in Riverside Jacksonville Florida serves alcohol, no others, so we stuck with coffee, delicious but a wee bit on the almost too hot side. The young lady who waited on us was very pleasant. I highly recommend this place for a pleasant, relaxing brunch. read more

See all

This place was recommended to me and was on my list to try so we headed in for a typical weekday breakfast. I would give it a 5 but a fellow diner didn't like it at all so I am rating it a 4. It definitely has more pluses than minuses and is good. The service was ok and the place was pretty clean. It has good quality food and filled me up. The atmosphere is farm meets country meets modern. It doesn't sound right but it looks like that inside. You can view the kitchen partially as your food is being made. There is an outside area to sit off the restaurant so be sure to ask if that is your thing. Parking outside is easy peasy in the private lot out front and to the side. I had the traditional. The eggs are so fresh light and fluffy and the homemade bread slathered with butter was amazing. The potatoes were ok. but not totally seasoned. Added the orange juice which was tasty and fresh. Oh the jam... ooh so good. The works omelet was disappointing in terms of its size and the ingredients. When you hear 'the works" you think stuffed full of everything. This was neither stuffed nor full of a lot of ingredients. I guess it is their take. It didn't look like the picture on the menu. It had a lot of tomatoes poured to the side but that was about it. The Tri-fecta egg with bacon and pancake was very delicious. All the ingredients in all dishes tasted like they were just prepared and not sitting. Go get your breakfast on! read more

See all

I'm glad I decided to give this place a second try. It was less busy than my last visit. The hostess welcomed me the minute I walked in, then offered to get my drink right away. After perusing the menu carefully, I decided on the healthy omelette. I asked that they don't put tomatoes in it. I got what I wanted because what I got was tomatoes on top of it. Luckily for me, it's a texture thing and not an allergy. I was offered a refill and felt plenty. Welcome to sit and drink it. at this point, I've had one good time here and one poor time here. But it was good enough that I'm going to try it again. read more

First Watch is always a pleasant choice for breakfast or brunch. If you haven't dined here in awhile the restaurant had a complete makeover a few years ago from the interior decor to the menu. They now sport a trendy farmhouse interior as well as a more fresh ingredients menu. I've tried many different items on the menu. The avocado toast is great to share as a brunch "appetizer". The salmon frittata is delicious and unique. The frittata Rustica is also a favorite. My husband likes the hash options. I tried the elevated egg sandwich this time and it was also good but I wish that my bun had been toasted to give the sandwich more texture. Pro tip: use your Yelp app to get on the waitlist for a table before you get here to avoid a long wait! read more

First Watch - Maddie's first brunch! - Breakfast & Brunch Near Me - Lakeland, Florida

See all

Served with a smile. It's an easy place to bring the family where everyone can find something on the menu they like. Seating is comfortable and plenty of elbow room. read more

Fabulous food and service. This is my 'go to ' for a Saturday breakfast I highly recommended! read more

I like to go here on Monday mornings with friends. It's never crowded when we go and the food is all yummy. Today I got the omelette, I've also gotten the avocado toast with scrambled eggs. Both were delicious. read more

First Watch - The works omelette (no sour cream) and cheesy grits. - Breakfast & Brunch Near Me - Lakeland, Florida

I placed a to-go order for 9:00. I got there before my order was ready. When I got to my car and ate my meal I took a bite into my eggs and they were very cold, and my avocado toast had an ungodly amount of avocado on it. Some of the employees and managers were nice and the manager too, but I didn't have the best food experience. I love first watch but for some reason it wasn't it for me this time :/ read more

Came in for breakfast on a Tuesday morning. Spacious set up and well spread out. Appears clean and neat. Service was good and the food was also good. Nice place for breakfast. read more

First Watch - Breakfast & Brunch Near Me - Lakeland, Florida

It seems all First Watch restaurants are losing their quality. Ambience was nice and friendly, not crowded like the usual Miami locations that I'm used to. Our waitress was polite but wasn't all there - forgot several items even after requesting them numerous times. My favorite drink from First Watch is the 'Morning Meditation' beverage - didn't taste fresh at all. The food was tasty at least. read more

First Watch - Baja Chicken Burrito Bowl - Breakfast & Brunch Near Me - Lakeland, Florida

Eggstrodinary!! Every time there is a First Watch around the area where we are vacationing we always try to get there at least once! Wow! This location did not disappoint! read more

First Watch - Waffles - Breakfast & Brunch Near Me - Lakeland, Florida

Walking up we were greeted and the door was opened for us by one of the service members. We were seated very quickly and ordered juice (morning meditation). It has a beet taste but not too overwhelming. I ordered the french toast and it came with a side of mixed berry jelly which was tasty. Everyone else said their meals were awesome with no complaints. First watch is great in group settings or for a lunch date. read more

See all

First Watch is my go-to place for brunch. Parking is scarce, especially on Saturdays but the food and atmosphere is worth the trouble. Pancakes and waffles are delicious but I usually order an omelet because I love the toast with preserves and lemon dressed greens that come with it. That said, I've ordered delivery/takeout twice from here and both times something was missing. The first time it was the million dollar bacon. I complained and the manager gave me a refund, but what I really wanted was the bacon. Second time I was missing the toast and preserves and the greens were dry - absolutely no dressing. Huge disappointment! I realize takeout food is never the same as eating in the restaurant, but I do expect to get everything I paid for. I guess the lesson is to eat First Watch onsite or not at all. read more

I'd give them zero, but apparently that isn't an option. I've reviewed them before and had received good food and good service. This time I had family with me. I wasn't visiting for a typical review just a family outing. First we wait outside patiently for our table. My wife gets a text that says it is ready and we mask up and walk in. It took maybe a minute. We were sitting by the door. We get in and when my wife gives our name they look like a deer in headlights. They had already given away our table to someone else in the line. They scramble and give us another table. We had to wait for it to be cleaned. We sit at the table patiently for twenty minutes with no service. Finally we go back to the hostess and are informed they were sorry but our server had been cut and they were trying to get someone to cover our table. We never even got a glass of water. Incompetence, you are well represented at First Watch in South Lakeland. Try another establishment. read more

See all

100% disappointing and frustrating...for the 3rd & last time! First, my eggs Benedict was cooked so HARD I could barely cut the yolk. Can happen. So, showed the waitress & got....not a new order...but a dish with 2 naked poached eggs on it! WTF! Refused that & asked for manager who never came. A new order arrived but my appetite was gone & I said so. With that, the waitress angrily snatched the plate back...no apopogy, nothing...just bitchy aggression! We left. My wife's "medium" fried eggs were also rock hard. We are done with First Watch! read more

My time at First watch was amazing, the staff is super helpful and very polite.The good looks amazing smells amazing and the place is full of lights and fall vibes .You can look there menu online or on there app to see what the good looks like cause on the menu it doesn't have picture.Overall my experience here was the best definitely coming back here again and inviting more people ! read more

First Watch - inside - Breakfast & Brunch Near Me - Lakeland, Florida

See all

Service was great. Food was good.. Always go here when I get my car fixed. Avocado toast is delicious read more

First Watch - Relaxing!! - Breakfast & Brunch Near Me - Lakeland, Florida

Incredible! The service is great and the menu is even better. The variety of healthy and fresh eats is endless. If you are a light eater or like to know what goes into your food this is the place to go. Th prices are reasonable for the portion and preparation put into the dishes. Service was quick all around and food was great (ate every single bite) along with extremely flavorful. Everything was cooked to perfection and the juices offered were refreshing along with tasteful. I chose the egg white omelet along with a banana pancake and the morning meditation, yum!!!! I definitely took my time devouring everything and loom forward to going back and trying the other items offered. They have brunch and lunch specials as well. Outside sitting and plenty of parking. read more

First Watch - Banana pancake & egg white omelet - Breakfast & Brunch Near Me - Lakeland, Florida

See all