My husband and I went here twice, the first time for a 'once over,' my husband lusting after the bright red ferrari in the window. The second time, we wanted to buy a souvenir shirt for my nephew. We went back and forth, dithered quite a bit, because the shirt is the equivalent of $50+ in Euros, this is a simple black cotton t-shirt, not fancy duds, by any stretch, with a small discreet ferrari insignia on the front chest corner pocket. The Italian sizing is smaller than the American counterpart and we ended up getting a size M. The shop is gleaming and spotless, modern and immaculately maintained. The customer service is superb, as you might imagine, e.g. the woman who helped us was patient and engaged, friendly and warm, conversational, and very helpful in directing us with sizing. The shop ois also in the heart of Rome on a very busy street, accessible via Uber, which is how we got there, and of course, surrounded by all manners of gelato shops and tourist attractions :-) read more