I recently visited Dental Care of North Florida for what was advertised as a $99 new patient special, which included X-rays and a cleaning. After the X-rays were taken, I was told the account manager needed to review pricing with me. To my surprise, the cost suddenly jumped from $99 to nearly $3,000 -- and that was just for a cleaning, with no cavities or additional dental work needed. This felt incredibly deceptive. I've since returned to my trusted dentist in Jacksonville, where a cleaning costs $210 -- and they even offer a 10% discount for paying by check or cash. Buyer beware: this place uses bait-and-switch tactics. I would not recommend Dental Care of North Florida to anyone looking for honest, transparent dental care. read more

Unorganized and unprofessional !!! I go to dentist every 6 months went in for a cleaning and was told they couldn't proceed unless I do a deep cleaning. Had sent my past records to office they could not find them also sent in my insurance policies months in advance they never checked for my benefits. Save yourself from the misinformation in this office unless you want to be taken advantage of stay away better off at Aspen dental !! read more

Totally agree with everyone else about the over pricing and added expenses before I knew what was happening!!!

This matched my experience 100 percent. I discussed the payment and cost both before and AFTER the procedure. Agreed with the receptionist that we did not owe any further money. We were then hit with a $300 bill from a collections agency. One of the reasons this place likely conducts so much over the phone is to forestall legal/regulatory action against their business model. (from other reviewer) Still upselling unnecessary services. Still rude receptionist. Still messing with pricing based on which direction the wind is blowing. There's a reason the wait for an appointment is so short here. read more

Still upselling unnecessary services. Still rude receptionist. Still messing with pricing based on which direction the wind is blowing. There's a reason the wait for an appointment is so short here. read more

I see Dr. Fowler I've been going there for a couple years and he did an excellent job filling one of my front teeth that was chipped and made it even and beautiful which helped my self confidence! They tell me my options so I'm aware of all that I can do for my oral health, but don't push anything on me. The girls at the front desk even informed me of the smile care insurance they offer which gave me a discount on my services! Dr. Fowler is one of the best if not the best dentist I've been to. read more

Went for a special they were running for $29 complete Xrays with bitewing and exam. The dentist found so many issues that he wanted me to come back the next week for a private consult on all the work, including 4 or 5 root canals and 2 extractions and two dental implants. I go to a dentist every 6 months and suddenly I have the worst case teeth ever. Went back to my reg. dentist who fixed my issues for a lot less effort and no root canals or implants. They are a complete rip off. read more

Information provided is inaccurate, posted hours of service are incorrect. Given appointment at 9AM, office not open, personnel finally appeared , laughing with breakfast, not in any hurry and rude. Paid for service in advance, informed first that the dentist who initiated the care would not be able to finish it. I accommodated by going out of my way to another office because I was subsequently told that same dentist had to finish the process. After paying client portion of bill, informed that they had not taken into account all expenses. Worst then all of this, I initiated payment for the added amount and they have not deducted payment. The payment went directly from the bank with the acknowledgment that it had been received & cashed! Caution to anyone considering this dental group. read more

From tools being laid on my chest, then dropped on my face and even stabbed in the chin with the metal tooth pick while sitting completely still. I would never go back. I had 4 feelings done on my far back teeth. They have been causing so much pain which is the reason i went there. They insisted on doing a filling only the closest one that i'm guessing is easier and faster. It seemed super rushed, so bad that i had the dentist come back 3 times to adjust my filling level. I couldn't even close my teeth without it feeling offset. I figured he was busy BUT i walk into lobby and past the rooms and its only me and one lady that was in the waiting room. I have talked to my parents and grandparents about it. They told me they've always had issues there and we'll all be changing our dentist. read more

Fernandina Smiles has caused me nothing but frustration. I miss Dr. Friedman's Office. I understand that he needed to make a change in his business plan, but his customer care has taken a huge hit. 1. Everytime you go there, they try and upsell you. Kind of like a used car salesman. Example: I had a broken tooth. They insisted on an $800 crown. I asked for it to be pulled (around $100) and they said no because it would change my smile. Fast forward to my tooth being broken even more . I called and they agreed to pull it, not realizing the conversation where they told me no. Also, prices are inconsistent from treatment to treatment, and I have paper proof of that. Dawn, the office manager was helpful with that issue (and I'm satisfied at that resolve), but that doesn't excuse what happened today. 2. Shay at the front desk (with glitter eyeshadow) is very rude. Today when I spoke with her about a problem that I'm still having from my tooth being pulled 3 weeks ago, she kept saying "like I said..." and eventually said "you're not listening to me." She also hung up on me twice. Awesome that this is the person greeting you when you come in. 3. I have now called three times about this problem from my tooth being pulled. The first time, I was feeling so awful, Shay told me to come in, but hurry because my coming would keep Dr. Friedman from leaving on time. When I got there, I saw him and flagged him down. I had already been there 15 minutes waiting, and I didn't want to keep him any longer. His response, "I'm here, don't worry. You aren't keeping me from anything." Why did Shay lie about that? I called yesterday and explained the problem and there were no dentists in the office, but she would find out how to help me and call me back. Of course, no phone call. I didn't get that lady's name, but she said there would be a dentist in the office today. So, I called today, and no dentist in the office. I'm not going to go into the details of my medical issue, but today is when Shay hung up on me twice and today is the day I chose another dentist for my three kids and me. read more

I was a patient of record for many years. I was referred to a specialist for further treatment of a gum issue but was to retain Dr. Friedman for my general dentist. I called x10 for a routine appt.....voicemail and no call back. I am now on schedule with another read more

Was told by receptionist that all billing would go through TriCare. Received a bill that they are not an in network provider. Feel like I was mislead to make an appointment that was not covered by my insurance. Beware of you are military or Tricare - they are not an in network provider read more

Friedman, Robert H DMD Is the worst dentist I have ever been to, does bad job all the way around cost big bucks and his dental work falls apart and does not last at all, please do your self a favor go to some one that really knows what they are doing read reviews don't waste your money or insurance's money on this dentist. It is really funny how he had to change the name of his dental office? he had a reason, I bet I know what it was. Sad work. Any dentist can pull a tooth. But get some real work done and he fails all the way.He is totally rude. read more

I went to this office as a new patient on 9/15/2020. I moved here from out of state and COVID hindered me in returning to my dentist of many years. I was due for my bi annual cleaning and dental check this last May. I was already 3 months past due and I didn't wish to wait any longer so I searched for a new dentist...oh how I wish I had waited. I scheduled an appointment as a new patient for a dental check and cleaning at 9 am at FernandIna Smiles. I was on time, filled out paperwork and waited to be taken back. Once back I was taken care of by no less than 3 different people, all who during the course of my exam and xrays all commented on what great teeth I have, how well I take care of them, and since I was 3 months late for a cleaning, I had very little plaque buildup. The dentist then came in, Fowler I believe is the correct spelling, who said again, what great shape my teeth are in and that he saw no problems. At that point I assumed my teeth would be cleaned after 18 xrays, gum check, and dentist check. I assumed wrong. I was asked when I wanted to schedule my cleaning! I was stunned, but the girl scheduling said she could get me in for a cleaning in an hour, why didn't I go run some errands and come back.... so I did. I returned promptly at 11:15 for my scheduled cleaning. Finally at 11:30, I approached the receptionist, who could barely tear herself away from the phone, and asked when I would be seen as I was scheduled for 11:15. Her response was that someone would be up shortly to get me. At this point I determined to only wait another 5 minutes and then I would just leave. Oh how I wish I had done just that! Shortly after that woman then came to take me back. I have no idea her name and she proceeded to redo some of the work that had been previously done earlier that morning. If she would have taken her hands out of my mouth long enough, I would have told her...she then finished with that part of the cleaning and proceeded to drill away at my teeth. She literally held my mouth open with her hands, while she drilled away. Saliva was running down my chin and neck while I would gag and try to swallow. At one point I thought I would gag and probably end up vomiting and that would have been a welcome relief! She stopped the drill torture, and proceeded to quickly "polish" my teeth, but not before using a small gauze pad to dab both corners of my mouth! She actually had the audacity to inquire if she could schedule me for my next cleaning as I was standing up and walking out. I left of the office before 12 noon and I didn't even walk back for the cleaning appointment until 11:35! I have never experienced such POOR DENTAL CARE in my life. I have never had more people at 1 dental appointment have their hands in my mouth....and this during COVID! Obviously this hygienist was in a hurry and used a drill to scrape any plaque build up off my teeth, and it was totally unnecessary. I have NEVER had that done to me, nor will I ever be treated like that again. I will fly back to my old dentist every six months from now on. Patients beware of this poorly run torture chamber that is erroneously called FernandIna Smiles. read more