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    Factory Direct Floor

    4.5 (69 reviews)
    Closed 11:00 am - 4:00 pm

    Request quote & availability

    Response time

    40 minutes

    Response rate

    100%

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    After! Pretty, but very uneven below the surface and it wobbles
    Danielle K.

    Edited to add responses to Tommy's comments: 1. The Yelp deal was redeemed at signing and paying for our flooring. In the office. 2. Look closer at the driveway - that's white dusting ALL over. It was also all over the garage, and all over the flooring and hallway inside the house. Never had someone come work on our house and not even attempt to clean up after themselves. 3. The issue with the molding border is that you tried to charge us for having it installed in the color of our flooring, when no other option was other explained or given to us. 4. The uneven flooring was pointed out to us AFTER the installation, NOT before. That wasn't even tile you're looking at in the before picture as you claim - it's vinyl. So, I don't think you'll get a better deal on your flooring in terms of price. But price isn't everything when you're getting work done on your house. Our installers came on time and we're courteous. They worked very quickly. But they seemed to not be in good communication with the office and had no copy of what we were getting done in our house. Our Yelp coupon (redeemed the day we paid in the office) gave us a free border in the room we were getting our flooring in. The installers knew nothing of this and there was a lot of back and forth before they finally received the okay from the office. Next, when the work was completed, they showed us areas where there was uneven flooring feeling (almost like a give below the flooring) which made our wood-like floors feel like they were squishy and they bobble a bit back and forth. Unfortunately this happened around most of the flooring spots which is a high walking area. They had no idea how to make this better for us. It's really weird to walk on them. At the end of the day, they did not clean up after themselves. It was dusty and dirty and the floors had a thick film of saw dust all over them. Our driveway was filled with debris that was also left without care. The installers let us know they'd have to come back the next day to install the borders. They came back as promised, on time. As soon as they were done, we received a bill for the borders and an added charge for the borders being dyed to match our new flooring. We knew nothing of them needing to dye them, let alone that there would be a charge for it. They forgot about the Yelp coupon in the final billing as well. We had to go back and forth again about whether or not we should have to pay for the dying of the free borders. They ended up "gifting" this to us, but it was only because I was persistent about it. High marks for promptness and pricing. They also weren't pushy in upselling us (but rather on the opposite end of the spectrum where they showed little interest in us). Low marks for quality of work, cleanliness, and communication.

    Mogchu T.

    Pros: - Quick turnaround: Ken and Wisley in the office are fast with their responses and easy to communicate with. Had my floors installed within 2 weeks of reaching out. - Precise Installation: Installers were skilled, quick, and precise. Arrived in a timely manner. Helped move large furniture. Undid closet doors and baseboards to install floors and then reinstalled everything well. Troubleshooted things easily. Took pride in their work. - Most competitive pricing for flooring in the Bay Area - 2 year warranty on the installation Improvement Suggestions/Cons: - I got my floors installed in a condo with less ventilation, so it was extra dusty. A lot of my surfaces are still dusty and I am having to pay $300 for a deep clean. They did not cover any areas that weren't being worked on, so there still is dust everywhere. I have gotten vents cleaned and other construction work done where the other vendors covered the surfaces/countertops/appliances to protect from dust. Also, they did not clean up seat after using bathroom, which I had to clean myself. This wouldn't be an issue if I wasn't already living in the space. Overall: Floors look great. I would use them again, but would insist on them covering up surfaces that weren't being worked on.

    Ouch, the strip between MBR and the hallway cracked.
    Man M.

    We have FDF installed LVP in Oct 23. Our installer, Phong, did a great job and I posted a review on our installation. Fast forward a few months later, I found a cracked transition strip between my MBR and the hallway??? We have quite a few transition strip in our particular installation since all the bedroom kept their carpet. We have been walking normal around the house and this is the only strip that cracked??? I called FDF late Thursday. Ken, the store manager, took the call. He immediately pointed out that the carpet is probably too high.. he told me that he would assign this problem to Phong. Phong called me back Friday morning. We set up an appointment for him to come Saturday. Friday afternoon, I texted him a picture of the crack to make sure that he has the part to fix it and don't have to come back again. After seeing the picture, he asked to move the appointment to late Monday so that he can pick up the replacement strip. And by Monday 5 pm, Phong fixed the problem for us. This time, he mounted the strip a little close to the ground. The transition strip they used are pretty sturdy, there are support build in the back of the strip. But the strip needs to contact the subfloor to work. It will crack like the one I had if the back of the strip cannot contact the subfloor. There is no charge for the repair but I did give Phong tips for his trouble. I rated this warranty claim 5 stars both in terms of efficiency, timeliness, and customer handling. I wish all my I can say the same for other companies that I had to deal with. Highly recommend FDF for your future flooring purchase and installation and ask for Phong.

    Libourne from Marseille collection installed in October, 2022 from Factory Direct Flooring. Thanks to Ken & Kevin

    Libourne 8mm from Marseille Collection was installed in October, 2022 from Factory Direct Floor. Thank you Ken (sale office) & Kevin for the nice job

    a living room with hardwood floors

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    11 days ago

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    Tommy L.

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    Thanks so much Ginger for your business and support.

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    2 years ago

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    2 years ago

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    Hi Man Wah, thanks again for everything and the pleasure is ours.

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    3 years ago

    Not friendly sales rep with glasses. Makes you feel embarrassed for asking questions.

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    Page 1 of 2

    Ask the Community - Factory Direct Floor

    Do you have a large selection of bamboo flooring?

    We had a large selection of bamboo flooring with extremely low prices that 50-60% lower than market so they have been sold quickly and now we do have some left, not considered large selection

    Looking for vinyl flooring that looks like wood. Blonde color.?

    Hi we stock hundreds of luxury vinyl flooring please come for the samples.

    Do they sell wood tile?

    Sorry we don’t. We sell hardwood flooring planks and laminate floors as well as luxury vinyl floors.

    Don’t See Your Question? Ask Away!

    Review Highlights - Factory Direct Floor

    Will, the project manager was very flexible and accommodating.

    Mentioned in 7 reviews

    Read more highlights

    Duran Flooring

    Duran Flooring

    (110 reviews)

    We recently hired Santos and his crew from Duran flooring to replace all of the old carpet in our…read morehome with hardwood floors (about 2,500 sq ft), and the results are nothing short of perfect! From start to finish, the entire process was smooth, professional, and stress-free. The crew was extremely prompt every single day--arriving right on time and getting straight to work. They were very respectful of our home, cleaning up thoroughly at the end of each day so the space never felt messy or overwhelming. The project took about a week to complete, exactly as promised. The craftsmanship is outstanding--the attention to detail around edges, transitions, and finish work shows how much pride they take in what they do. The final result is absolutely beautiful, and we are completely in love with our new hardwood floors. I highly recommend Duran flooring to anyone looking for flooring or general contracting work. Professional, reliable, and truly masters at their craft!

    Wow! I am in the construction industry and manage contractors for a living. We reached out to Duran…read moreflooring to replace our existing carpet with luxury vinyl to address dust allergies. Duran was personable and FAST! We did everything from providing estimate, picking materials, and completing the work all within a week! That's 3 bedrooms, 3 closets, hallway, and stairs worth of replacement! Duran and his team is top tier. They are professional and do QUALITY work. They also are very considerate, punctual, and clean the area as they go. Our floors are leveled and no longer squeaky. Thank you so much Santos, Antonio and team!

    HD Flooring

    HD Flooring

    (81 reviews)

    Fruitvale, East Oakland

    I highly recommend Hao and his team for your hardwood floor refinishing. Hao was very…read morecommunicative, informative, and professional! Price is reasonable and well worth the results. His team were prompt, careful with our property, hardworking, and respectful. They arrived on time, protected the surrounding areas and cleaned up everyday. HD Flooring is everything you look for in a flooring contractor company. I am extremely pleased with the results and will definitely continue to hire and refer Hao and his guys for flooring needs. Thank you so much Hao and team!

    We just bought our first home and the one missing piece was updated flooring. The home wasn't…read morecohesive, there were harsh transitions between carpet, LVP, and tile. We found HD Flooring online, and a consultation was scheduled promptly and we had a quote later that day. We showed Hao our ideas, and he discussed every option with us providing his professional and valuable opinion. He took into account other elements of our property such as our pool and made suggestions for materials. Hao's first hand experience made his suggestions invaluable in selecting materials for our flooring project, even suggesting a local flooring store that provided us with an excellent price for exactly the flooring that we were looking for. Hao had the material delivered to our house and was very hands on in the demo and install process. Hao provided feedback, identified potential issues early on, and provided solutions. We had the entire floor in our house replaced and are extremely happy with the final product. Hao's team worked quickly, finished ahead of schedule, fixed all our minor concerns, and provided information on how to care for our floor going forward. We are extremely happy with the service HD flooring provided and our new floors. We will be recommending Hao and HD flooring to all of our family and friends!

    American Carpet

    American Carpet

    (17 reviews)

    Mr. Young Kim and his team from American Carpet has done wonderful job for me from all aspects…read morepoint of view, in terms of fast response time, incredible work quality and good cost efficiency. Right after I submitted carpet replacement service request to Yelp platform, Mr. Kim called me immediately within 1~2 minutes and then quickly quoted on very reasonable price per the pictures I provided, based on which I quickly decided to move forward w/ American Carpet, and very soon Mr. Kim was on site to accurately evaluate the amount of work. Although he later found the actual work more than what I verbally described, he still kept the same pricing and meanwhile very nicely offering his help on a few other obvious tasks by significantly saving my time to find other contractors to help. At the end Mr. Kim and his team was able to finish all the promised work very professionally, including beautiful carpet finishing, seamless wall painting touch and smooth toilet replacement, etc; I strongly recommend Mr. Young Kim and his team.

    What a find! Holy cow. Thank you to previous reviewers…read more I needed to have my carpet stretched. I quoted a business which we had patronized before and they quoted me some sky high price. Nice people but I couldn't figure out how they come up with that price. I came across this yelp reviews and took a chance. I figured can't possibly be any worse. Mr. Kim responded immediately and we made an appt for the next day. He had Manuel came to see what needed to be done and he said no problem. He even said he was available the next day which was crazy, because we still needed to move our stuff out of the rooms. Mr. Kim came back with such a reasonable price for the job. Before they came we moved what we can, left the big items like beds, sofa, piano, shelving and futon. They said no problem. The day of work Manuel came with another worker, they took off their shoes and right to work. He had estimated 4 hours and sure enough he was done around 4 hours. Mind you we moved 90% of the stuff from the carpeting. I am so glad to have found them. I hope they continue to be in business, if I need any carpeting job I'll definitely call them back.

    Factory Direct Floor - flooring - Updated September 2026

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