The staff at the store was absolutely terrible, they were laughing at customers and we're not…read morehelpful at all. The employees weren't wearing their masks right. The blonde at the register was very rude and was just standing in the back doing nothing. All I can say is that there is a bunch of rednecks in Rhinelander and that is what those employees were. I do not recommend coming to the store if you need anything, it's not worth the judgment from the employees. They have a terrible attitude and they act like they don't want to work at all

Wow. These 'racist' comments are way off base. I was shopping with various PEOPLE and we were all…read moretreated like PEOPLE - and very well at that. Courteous, knowledgeable staff that were friendly, smiling and attentive. Great products at great prices too.

Wow! Got a great deal on a new AR 15. Brian is very knowledgeable and repairs guns also, couple…read moremiles down the road to the shooting range in phelps. Nice selection of high end Kimbers! This place just opened and very nice, its located on Highway 17. Update 2018 hunting season- Just purchased a new Winchester 308 hunting rifle and a new Marlin 12 GA. for bird hunting. Large selection, place was packed during hunting season!

Wow! The service was great. I truly valued how honest and knowledgeable the owner and staff were in…read morehelping me decide which rifle would best suit my needs. There was a huge selection of options, and the staff helped me narrow down my options by asking the right questions to get me exactly what I was looking for. I would recommend this shop to anyone!

Fabulous. Really good selection of outdoor equipment. The gentleman who helped us (owner/manager?)…read morewas very knowledgeable and helped my teenage son choose the right rod&reel combination. Highly recommended.

The owners were helpful for everything from pontoon rental and delivery to lure selection. One of…read morethe employees was also helpful in rod and reel recommendations and line spooling. I can't say enough about their wide selection of outdoor products. The variety offered was similar to big box stores with minimal markup. I highly recommend stopping in if you are hunting or fishing in the area.

Purchased a handgun today and while I waited, for an extra-long time for the "owner" to call…read moresomeone to figure out the computer, my legs and feet were being licked by his dog. I made references to not liking the dog licking me to hopefully have the "owner" give it some command, to no avail. The owner never once told me what the wait was for, I had to ask several times about it. He mentioned switching programs, but it seemed as if he couldn't find the gun in the system. There was very little eye contact or communication. I was finally able to pay, and it was $10 more than the sticker price. He said I was being charged a $10 background fee! No where was it communicated that there was going to be a fee. I don't believe we will be back anytime soon.

First time there is had a great experince. I was looking for a home protection rifle. The young man…read morethat was working there was very helpful and showed me where they where. I did get what I wanted , and I also liked a handmade Keychain that is used for self defense, I ended up getting that too. I will be going back for future purchases. Only thing I can say it was kind of a ways to drive to get out there. Over all experince was good.

Been buying all my firearms at sports hollow for years and get good prices on them along with ammo…read moreand accessories and he's a gunsmith to and can fix any problems you might have. I 100% recommend going there !!

Went in here a few weeks ago interested in purchasing a firearm. When I walked in, the man behind…read morethe counter was arguing/yelling at a female customer and then proceeded to push the customers weapon off of his counter while degrading and belittling the female. I have never felt so uncomfortable in a gun store before. Not sure if it was an employee or the owner, but it instantly made me feel unsafe and like the gentleman is a loose cannon. I will never step foot back on this property let alone inside of the store just in fear of my own safety let alone the safety of anyone I know because of his actions.

Lousy attitude. My son tries to return an unopened, still-in-box inflatable, with receipt. Store…read morerefused. Yes, sign says no returns, but unopened? Don't shop here.

I have a hard time believing the other reviews. Perhaps that is someone local that has an axe to…read moregrind because our experience was 100% the opposite. Super polite staff welcoming us with a smile upon entry. I had five children with me and they were super patient and accommodating. Very helpful to my fishing naïveté as well as we selected poles and other items. Happy to purchase from them and happy to return when we visit Eagle River again!