Easily among the best firearms locations in the Chippewa valley. I have bought, and sold, firearms…read morethere, and I have always felt that I was treated fairly, and with respect. I see a lot of comments about Dan being abrasive and rude, and I just don't see that. Sometimes he is a bit short, but I have never personally seen or heard him be rude to anyone. I'm not saying that those folks are liars, I'm simply saying that I have not seen that sort of behavior. I can see how people may come to that conclusion. He has an intimidating stature, and he * can* be short with people sometimes, but neither Dan, or his staff, have ever made me feel unwelcome in his shop. With that out of the way, the shop itself is always fun to go visit. The shop itself is nice, and clean, and well organized. Inventory seems to change fairly often, and there's a pretty good spread of options available on site, and on display. Prices for most firearms seem within reasonable variances that you see in other places. Ammo can be a little higher than average, and some of the reloading supplies are pretty high (which makes sense, reloading isn't really a focus of the shop). The shop is staffed with, in my opinion, friendly, knowledgeable folks who enjoy talking about guns as much as I do. If memory serves, Chris, their smith, is one of the nicest people I've talked to, and is an excellent on-site gunsmith. They offer training classes that cover a wide range of skill levels and topics, including conceal carry classes. Oh, and if full-auto is an itch you want to scratch, they have a nice selection of firearms to rent, including several select-fire options. On top of all that, Marcon has a very nice indoor shooting range, and as far as I know it's the only one of its type in the area. A couple notable personal experiences: Once Dan matched a competitors price on a Glock G20 for me at point-of-sale, even though I didn't ask him to do so. Dan gave me an incredibly fair offer on a handgun that I wanted to sell to such a degree that I would've felt bad trying to haggle for more. He offered me more than I was expecting to get from it. That's my take on the place after being a customer for around 5 years.

I use to shoot there all the time, and also had a membership. The range has become unsafe, as they…read moreare not enforcing basic safety rules. Someone is going to get hurt, or killed. Wrote Dan a note stating what was occurring on the range. Didn't even bother to contact me. I let my membership drop, and no longer shoot there. I now go to Rice Lake.

"The Vault" is primarily a guns and ammo store, but they also do gun smithing. They also sell…read morearchery supplies and knives. It is a "man cave" environment with pool tables and multiple TVs showing Outdoor channel programs. There are lots of friendly people who love guns here.

This is a great place to buy guns! Great prices and service. Very knowledgeable. I've bought…read moreseveral guns from them and will continue to do so. If he doesn't have it, he can get it! They are worth checking out!

From the owner: Buying, Selling and Trading New and Used Guns, General Hardware and Supplies, Rocky Boots…read more Products: Paint, Bearings and Sprockets, New and Used Guns, Paint Supplies, Ammunition, Housewares and Cleaning, Tools, Automotive, Pet Supplies, Electrical, Plumbing, Sporting Goods. Services: Special Orders Including Guns, Scope Mounting, Bore Sighting. Brands: Smith & Wesson, Taurus, Heritage, Browning, Henry, Winchester, Marlin, Glock, Mossberg, Remington, Springfield, Kimber. Location Facts: In Downtown Boyd

Just a terrible experience. Went in to consider purchasing a home defense weapon from this store…read more I intended to go in, ask a question or two, maybe make a purchase, and be on my way. I originally chose to try this place out because of the 4.5 star review google was showing, but that rating is trash. There was only One worker available, and he seemed to care more about talking politics and his preference to hide in the dark on social issues rather than educate himself. Anyhow his beliefs are his own, and that's his business. Ultimately, I Would have appreciated if he would have taken the time to stop his conversation to try to do business. I tried to be patient, but I had my daughter with me, and she started to become a handful. Unfortunate for them they lost my business and I have no intention of going back, lucky for me I found a much better business not 10 minutes away.

The staff are very friendly, helpful & knowledgeable with no pressure…read more The store has the best selection in town. The only thing bad is, they close so early and don't open at all on Sundays.

If you need a fish license, this is your place. Look for the big fish on the side of the building…read more They have lures, live bait. Check out the shirts and hats in the rear of the building. Staff is very knowledgeable.

We went for a walk after breakfast and wandered into the Rod & Gun Sport Shop where we found a…read morelarge selection of fishing gear including a variety of live bait which we bought. They also had many T-Shirts on display. The staff were knowledgeable and helpful in finding what we were looking for.

I inherited guns, not knowing a lot about guns I looked online for reviews. Holtan's had good…read morereviews so I felt this was my best bet. I wanted to sell them so someone else could use them and not let them sit in my close. When I walked in the store I was honest and asked that they don't take advantage of me due to my lack of knowledge. Mike, was very kind, easy going and understanding, he in no way took advantage of me and gave me a good price. They have a full stock of supplies as well. I highly recommend making the beautiful drive to Whitehall for your sporting good needs.