Best ski shop in the area. Their youth ski rental program is great for kids who can take advantage…read more After taking advantage of the program for many years with both my boys, because my son is a harder than average skier, we decided he needed more aggressive equipment than was offered in the program. The Ski Company usually has a few pairs of higher end demo skis (very gently used factory demonstrators) available and that's what we opted to buy instead for a price well below list. I have also bought quite a few pairs of skis for myself based on thier recommendations, and couldn't be happier. Prices are always fair. This is the only ski shop I will buy from in MI.

I would give this place 4.5 stars if it was an option. The service was good. I was helped by…read moresomeone who was passionate about snowboarding/skiing who actually wanted to teach me about everything down to what interests me to try and figure out what type of snowboard would suit me best. The service was awesome! I love passionate employees they are THE BEST. Also, the inventory was a bit slim when I visited in January, which the employees mentioned was a time when they are moving and have moved/sold most of their product for the season. For the most part the value was great. They even worked out a deal for me when I put together a big order, so the value was also good on snowboard gear. Thanks for the assistance.

Bruh is a skate shop new to Rochester in the back alley. It's the best one I've been too. They have…read morea great staff who will help you pick out a board and have awesome clothes beanies and golf balls. The owner of the shop is there everyday and will drop a new type of clothes every month. Amazing shop check them out.

From the owner: New BRUH. skate shop. We find the best products on the market for your perfect skateboard build…read more With our own customized snowboards built for the local hills and street and limited edition apparel with the highest quality attainable.

Purchased item online for an in store pickup. As a member, my co-op funds were applied and got it…read morefor even less. It was ready when promised. I like businesses that make my life easy.

My daughter has a membership with Rei, so we visit every now and again. I use a mobility scooter…read more While they do have automatic doors, the button on the inside door is so far back in the alcove, that I hit it and could not get turned around before the door closed. There were many areas that I was not able to get to. The socks, which is what I came for, are on a wall at the back of the clearance area. The floor was so covered in merchandise and the displays were so close together, that I could not get near them. The clothing aisles were all diagonal and impossible to navigate. Lastly, and most upsetting to me, my daughter and I were checking out at the same time and her cashier was really pleasant, greeted her warmly and kept up a stream of converation, but the one that waited on me was rude and barely spoke. I can't say for sure that this was due to my disability, but what else am I to think? Evidently Rei doesn't care for disabled people. Or maybe they think that people with disabilities do not need active merchandise, so they don't have to cater to them. Either way it was sad to be treated negatively just because I have to use a scooter to get around.

Friendly, helpful and knowledgeable staff. Giant selection of Ski snowboards and boots. Some of the…read morebest pricing in the area..

On our way to ski and my husband and daughter needed to get jackets and snow pants. They had pretty…read morereasonable prices. Husbands jacket was $220 I think. (We were happy because the Jackets at crystal were around $300-550) Ended up getting the Little ones ski boots, helmets several other items. The young workers in there were very friendly and helpful. Thank you! Boys loved the helmets with built in Goggles. Nice spot to get last minute items if you didn't plan ahead well like us or had a coat rip right before a trip.

Not a fan - its more MEH! It's literally only sports with limited supplies; i even looked for…read morecamping gear and there was nothing.

Didn't plan to buy anything but the salesperson was incredibly knowledgeable. He was able to…read moreexplain the differences between the different brands and costs of ski equipment. Great selection of kayaks as well.

I'm really glad someone brought a ski shop back to Birmingham. Once again (Like the old days when…read moreBavarian Village was on Townsend) they managed to score an excellent location. I'm also impressed that Don Thomas has evolved into more of a sporthaus rather than a boutique ski shop. Carrying superior brands such as Volkl, Atomic, K2, Burton, Rossingnol, Technica-- to name a few. What I also learned is that in the move from Telegraph (old location) to Old Woodward, they decided to go green. Go to their website and check out the press link and read the whole story-- it's nice to know that people really are thinking about what difference THEY can make. I also like that the staff really listens to what you need that will fit your budget. Definitely a fan

Great Outdoor/Ski shop! I wear a size 14 and they had ski boots that fit me perfectly. The price…read morewas very fair. Great selection and many brands!!

They are quick yet expensive for simple repairs. This is not my preferred shop as I like dealing…read morewith the small independent shops. In a pinch, they will suffice.

I needed a specific bike seat which they had in stock. They handled the transaction over the phone…read moremaking the purchase super easy. I drove about an hour to pick it up and they installed the seat at no charge for me! Up and beyond service! Highly recommend this shop, all the employees were amazing!

I went in expecting to buy new bindings and boots, and Kristen showed me a few adjustments for me,…read moreplaced a $6 boot slip in and I was good to go. Such generosity with her expertise & time. I'm looking forward tho Nichols being my go-to shop! Thank you!

I needed new boots as I had been nursing my Burton boots for far too long…read more I was impressed by their knowledge, their selection, and their willingness to spend time on me, knowing I wasn't committed to making a purchase. I was allowed to try on several different types of boots until I finally settled on the pair I bought. Two days later, I brought my boyfriend in to their tent sale. They gave him the same time and attention, allowed him to try on several boots, look at several different pairs of skis, and allowed us to stay even after they closed. My boyfriend bought skis, poles, and boots and was very happy with the experience. Overall, we were both very happy, and this will be my go-to shop moving forward.

Service was great, selection was great, value was great too. if you need a board and want a real…read moreselection to choose from, go to PEOPLE. i brought my old Capita DOA with an edge break to them, and instead of trying to upsell me and get me to buy a new board, he told me that the break wasn't that big of a deal and that he would keep riding it if it were his own. super honest people that don't try to make money off of you but instead treat you like an actual person. since my board is still under warranty i'm going to warranty it but for in the meantime i need a new board to ride on while capita warranties my DOA. the guy i spoke to was super knowledgeable and even showed me next seasons lineup for capitals boards. he helped me pick out this Bataleon Evil Twin 159 and i love it. it was a little bit weird getting used to the 3BT on the Evil Twin, especially coming from a Capita DOA, but the past two days that ive been riding the Evil Twin have been great. I'm super happy that the money i spent at PEOPLE didn't go to waste. I'm even happier that he gave me a few free PEOPLE stickers with my board purchase. he offered to mount my bindings but i declined since i like to adjust them to my liking and they were also about to close. In conclusion, if you're thinking about buying a new board, save yourself a headache and just go to PEOPLE. super honest and knowledgeable employees.

Love this store. The staff was very friendly and helpful. He answered all of our questions and…read moreprovided tips for our skateboard purchase. We will definitely be back