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Emagine Theatres

3.6 (5 reviews)
Open • 12:00 pm - 12:00 am (Next day)

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29 days ago

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1 year ago

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4 months ago

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10 months ago

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1 year ago

Very friendly staff, clean theatres, real butter popcorn, normal seat (No recliners). Clean bathrooms, always able to get concessions fast.

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Emagine Birch Run

Emagine Birch Run

3.6(42 reviews)
19.5 mi

Wednesday Sept 9th 2026 I took my 4 year old grandson and my Mom to Birch Run theater for the 20th…read moreanniversary Cars movie. We were the only 3 people in the theater, so asking to turn down the volume was not going to ruin anyone's "experience". I asked three times to lower the volume, which was beyond obnoxious. I mean come on, it's a movie for children, can we not read the room! My Mom and I were able to tell they did lower the volume some, but was told that was as low as they could lower it Really?! It was so beyond for a child that we told them we wanted our money back and we left. $49 for 2 adults, 1 child, 2 bottled waters, and 2 small popcorns.

On 1-16-26 I purchased tickets and concessions via my emagine rewards app for Zootopia 2 at 6:30pm…read morein Birch Run, MI. Upon arrival at the theater, I checked in at the front desk/concession area. I received my concessions that I pre-purchased. I was alone with my child as a single parent. I grabbed 2 of their trays for the seats to hold the popcorns and drinks and began juggling all of that alone. I proceeded to my theater and was met by a staff member that said they were still cleaning and we would need to wait in the hall. When I asked where I could place the trays and food I was juggling I was told "I don't know" I asked for a manager and I had 3 "managers" come up to me. I explained that I was juggling all of this as a single parent and they said " maybe don't come so early". I said that the staff member should advise the theater doesn't open until 30 mins before a show and she said " we can't catch everyone".... I was then told "enjoy my show there is nothing we can do for you." Nothing like a theatre that isn't "family friendly" and doesn't care about the customer

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Emagine Birch Run
Emagine Birch Run
Emagine Birch Run

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NCG Cinemas

NCG Cinemas

2.4(43 reviews)
17.5 mi

They get 3 stars basically because of the seats. Can they get with the times and remodel these…read moreseats to be reclining!? Needless to say the seats aren't that comfortable. I also suggest they get a better app. I'd love to be able to purchase tickets through it, have my tickets electronically, use my NCG club card on it and load money into it to pay for concessions. All that aside the service is friendly, popcorn is fresh and the theatre and restrooms are usually clean.

We had a 9:45 pm showing on a Friday night and were running late. Around 9:50 pm, I stood at the…read morebar waiting for someone to come over, hoping to get a drink. After a minute or two, an employee, who I later found out from another employee was a manager named Georgia I believe, came over and started doing something at the bar facing away from me while I stood there waiting. She briefly looked back, made eye contact with me, and then returned to what she was doing without saying anything. I didn't initially think much of it, as there is rarely someone always stationed there. You usually just wait for someone to notice and come over. When she finished what she was doing, she turned around and asked, "Did you want something from the bar? I just closed it for the night." I assumed that meant ordering was still possible, so I responded, "Yes," to which she replied, "Well, I just closed it for the night." The interaction was confusing and not very pleasant. I ended up sticking to just pop and we proceeded into the theater. Later, around 10:30 pm, I went back out for a popcorn and drink refill but was told that the popcorn machine had shut down at 10:15 pm, so I returned to my seat with an empty bucket. I checked and saw that every movie showing that day had its last screening around 10 pm. Based on this, I assume the policy is to shut down popcorn 15 minutes after the last showing begins and to close the bar whenever the manager feels like it. That's an interesting way to run a theater, especially on a Friday night. We were the only people in our theater, and I couldn't help but hope that everyone else made a better choice by going to Saginaw or Birch Run for an Emagine or Celebration Cinema offering a better and cheaper experience. I've visited the Midland theater probably close to a hundred times over the past 5-10 years. The quality has never been particularly good, and sometimes it has been downright poor, like this night or the previous time when items were hanging in front of the screen during the Nosferatu showing, or other one of the many other times there have been issues. My only hope is that maybe this theater will eventually close and be taken over by a company willing to put more effort. Previously, lower prices could justify overlooking issues, but now it's somehow more expensive than Celebration Cinema or Emagine theaters, and the experience is dramatically worse at every level.

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NCG Cinemas - Cat women be looking pretty bangable

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Cat women be looking pretty bangable

NCG Cinemas

NCG Cinemas

3.4(100 reviews)
43.3 mi

This movie theater has gone through a lot of changes in the past ten years. They do not have the…read morespec for a full recliner experience, however they did upgrade at least 1 row in their smaller theaters and 2 rows in each of their bigger theaters to have recliners. The recliners are comfy, cozy, and have a good view of the screen. The staff keeps the premises and auditoriums very clean, despite how busy it gets. This movie theater is prone to bouts of understaffing, which is when you get a messier premises, but they are on top of things regularly which I appreciate. My biggest problem is with how expensive this theater has gotten. Charging almost $10 for a drink, and then charging almost the same price for a popcorn, is a bit outrageous. It used to be that you could get a large combo for $9.25, and they did away with the medium size entirely. It also used to have a nice and spacious concession stand/ ticket counter, which is now cluttered/ crowded with stanchions and candy/ merchandise that nobody buys. I also do miss when seasonings were included at the butter stations. That may be the fault of the company as a whole, but it is sorely missed. Their new IMAX area is quite lovely. Definitely feels like a VIP experience walking in and through it.

Movie was good. Theater had trash in the row I was in. Not just a wrapper. But empty popcorn…read morecontainers candy wrappers and popcorn itself on the floor along with drink cups! Paid three dollars more for the VIP experience! Ohh what fun setting in other people's trash! Will not be going back anytime soon

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NCG Cinemas - Maddie having fun at the movies with grandma

Maddie having fun at the movies with grandma

NCG Cinemas - Waiting for the movie to start

Waiting for the movie to start

NCG Cinemas

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Emagine Theatres - movietheaters - Updated October 2026

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