This is such a cool place on the lake. The staff is very welcoming, and assists you rather quickly…read more At times (like in the summer) it's busy and they have a line, but it's worth the wait. They have doughnuts, brownies, croissants, muffins, and a variety of other pastries, oh my!! They have a window bar area for seating inside. They also have some outdoor seating, and even a couple of rocking chairs up front. They have flowers on the table, which adds a calming vibe for a bakery. The gluten-free blueberry muffin is delicious! It has nuts, blueberries, and chocolate chips. The doughnuts are so filling. They even have cold brew!! Go it check out!!

The cronuts are the best I've ever had. Perfectly crisped on the outside, soft on the inside…read more Highly recommend!

Donuts were very good and creative. Not as expensive as some places and great service…read more Definitely worth the stop in!

If you are looking for soft, fresh and delicious donuts...this is the spot for you! Maple bacon,…read moreOreo, Boston cream and fruity pebbles are just a few of the homemade donuts they offer. Want something more savory...they also offer a variety of breakfast sandwiches along with fresh coffee.

Since 2025 there is always an excuse not to have donuts, either the machines don't work or the lack…read moreof staff for the Rocky Mount location not to have donuts. Poor customer service.

My mother in law who lives 30 min out purchased an assortment of donuts that was so dry she could…read morenot eat them. Worst experience ever. She called the location and no one would answer the phone.

Gone here weekly and it's fantastic local place. The inventory does deplete as the day goes on…read morehowever the taste, texture, and value make up for it. I would eat it more often but the calories add up. If you're close by definitely recommending these doughnuts. I'm personally recommending the Old-Fashioned doughnut. It's 10/10

I do want to come back and post that I did in fact visit the store today Wednesday before closing…read moreand the 2 ladies that were there looked and made the customers feel welcomed . In addition I want to add that the owner did in fact message me and was apologetic and investigated the interaction and has assured me the involved staff was spoken to . Thank you .

We've lived in Virginia for ten years and have been searching for donuts like these since we…read morearrived. They are so good, we drive 45 minutes to get them. Try some, you won't regret it!

Love those doughnuts especially the chocolate covered ones…read more Always fresh! Highly recommend this one!

Best doughnuts and cakes in Rocky Mount Very friendly and…read morehelpful workers there Prices reasonable Clean inside looks nice

White cream filled long John's. You might to Raleigh instead of drive and then sleep 10 ho7rs when…read moreyou crash from the sugar. BUT WORTH IT.​​​

Donuts are Ana I g. Service is fast. Easy to order. Items are listed and displayed well. Variety is…read moregreat. But I have my favs!

As soon as you walk in, you smell nothing but sweetness. The people behind the counter we're very…read moreattentive making sure you receive great customer service. I purchased the donut holes and a maple donut and they did not disappoint. I thought there was no one greater than Krispy Kreme, but I was wrong. The donut holes were still nice and soft days later. If you ever near the Burlington area or willing to take the drive try them out you won't be disappointed. You can thank me later.

CAUGHT EM! Red handed, open for business and with none other than DONUTS front, center, couldn't…read moremiss em by a country mile if you tried. This is an absolutely wonderful place and a mandatory stop if near Wilson/a place to put in regular rotation if within a 50 mile radius. It's clean, the staff pleasant and just take a look at those donuts. They speak for themselves. First up - Remove the previous review? Absolutely not. It will give fellow Yelpers something to read while munching on lil ol Wiltzen's Ace in its back pocket, and they may possibly thank me for being the nudge needed to give Wilson Doughnut Shop a chance, or two (or even three like we did) if merely closed for reasons that defy you-the-reader's logic: These donuts are worth the effort. Nothin worth having comes easy, right? Right. Besides, I'm not a Karen. If they're not open when you stop by, it's ok to be sad, just don't give up. Now that we've established the hours and days of operation may not make sense to some - donuts/doughnuts; tomatoes/maters. Interchangeable and of no relevancy. Right away you'll notice that is not Hershey's chocolate or some store bought crap chocolate-flavored, corn syrup industrial mess drizzled over the donuts. This is chocolate how chocolate should be done. Not too sweet and not too bitter that all you taste is cocoa. Of note: If you associate Hershey's, Godiva, Ghirardelli or any other main stream mass produced 'not chocolate but called chocolate' product with what chocolate is supposed to be like, the color is going to be a little off putting to you. Live a little. It's good. The actual dough? Dense and just the right amount of greasiness to drive home the fact these are made fresh on site every morning. The Long John's were good enough to fight over so get two if you have any respect for fellow man: These were built for sharing. Actual cream filling and not some low brow jello pudding mix - I was impressed. The enormous honey buns and cinnamon rolls are included in the price for a dozen so let your "I wanna try em all" run wild. Nuke em later in your microwave and slice like a pizza after supper with a cup of coffee. The most visually appealing were the strawberry filled which are the most difficult to pull off in the land of donut snobs. Great dough they have down which is half the battle. The filling? Well...Really good as is. I am far from convinced that was entirely made from scratch using even frozen berries and a basic gelatinous base for a proper jelly filling BUT I wouldn't turn one of em down. Working with nothing but what they already have, should they ever combine a Long John and a Strawberry Filled donut to make one Chocolate Strawberry something or another? Whew I'mma be one broad back havin... Nevermind. Y'all, go. Get a dozen, minimum. You will not be disappointed. God willing and the creek don't rise I will be back.

Spoiler Alert: I am not a big fan of doughnuts. My daughter…read morebrought home several different kinds of doughnuts from this shop today. She had regular glazed, chocolate glazed and one with cream filling. ( She got more but that's all that made it home!) We cut all of them into pieces so we could try them all. I was hesitant, but started with the cream filled one. WOW!! I was shocked at how good it was. I could have eaten at least two whole ones.... Next I tried the glazed one. Again I was so surprised at how good it was. Not greasy, dough had a great flavor on its own and glaze was just enough. I only got one bite of the chocolate glazed one because my grandson inhaled the rest. It was his favorite. It was very good as well. It had green sprinkles on it and it would have been excellent even without them. We ate them all so fast I didn't get a picture, but I can guarantee you I will be visiting this shop every time I go to Wilson. They made a doughnut fan out of me!

Their donuts are amazing. But if you get a chance for the blueberry fritter I highly recommend!read more

Honestly, they are the best in the county, if not more. But every other time I go, there's a "SOLD…read moreOUT" sign in the window of the locked door and it's dead inside. You're no used to me at noon if you're not supplying demand.

Amazing donuts!…read more It's definitely a hotspot so get there early so they don't sell out. They also have hot breakfast sandwiches if that's something you're in the mood for this is my first time visiting, but I could tell that they had amazing donuts by the line and the group of people inside I felt that the prices were average, specially since their homemade. I got my favorite pastry- an apple fritter and some cake donuts. They did not disappoint. They were the perfect balance of soft and sweet without being too cakey or too sugary. They have a big assortment. It's not on my regular commute, but it would definitely be worth stopping by if I'm in the area.

Good amount of options here that you'll for sure find something to satisfy your donut craving! I…read morebelieve to have a good donut shop, you HAVE to have a good glazed donut. This place passes the test! Was so soft and delicious. Literally can melt in your mouth. Also tried their red velvet. It was good with the right amount of cocoa in it. Was very impressed how clean the shop was. Staff was also very nice and pleasant. Will definitely be back!