It is very rare that I find a place where the focus is on the evening attire and ball gowns that does not include the bridal 'section' of the store. I live downtown San Diego, and I have walked by this store many times, and have been wanting to go in every time. Well, I was recently invited to a very private ball in Paris France that includes guests / sponsors such as Orlando Bloom, Robert Redford, Prince Albert of Monaco. I typically have to fly to Europe for the purchase of the classy ball gown. I have not found one place that provided me with the 'right dress for the occasion' in europe, canada or the USA. Typically the sales reps spend more time on the brides, because the commission is always bigger based on that one purchase. The unfortunate part of this business model is, that staff are motivated to sell to brides because of the value and the commissions that come along with that. For example, I felt this way about Prevue in San Diego. This boutique, not only focused on the evening and ball gowns, BUT they made you feel like the model of the show. The beautiful store includes leather sofas for the guests, automatic open and close dressing rooms, chandelier light fixtures with natural lights, dresses brought to you on racks like they used to do back in the day the we modeled prior to fashion shows, lights that allowed the true appearance of the beautiful dresses.
The most important thing for me was, I did not feel PUSHED into a sale. I have my own business, and if I ever come across a business that is intrusive and pushing a sale, I leave. Regardless of the beauty of the dresses. I felt that the staff was committed to me the entire time.
The dress that I eventually bought was the most superior of all dresses that I have seen from the middle east to Canada to USA. I promise to attach a picture of this gown after the ball. It is customary not to show the dress prior to the event. But I can tell you, the dress will blow you away. I want to thank the staff and the manager who took their time to spend the time with me to find my perfect dress. From my understanding the owner was a beauty queen herself. I hope that one day, she will show off her accomplishment through visual tangible artwork. When I found out that she is/was a beauty queen at one point in her life, I was even more determined to by the dress. A woman who has gone through the process of becoming a beauty queen is magnetic. A beauty queen who doesn't show that she was a beauty queen, and the hell she went through to get there MUST be shown subtly in the store. So my feedback as a long time model years ago, show the world where you came from. The name is one thing, but the visual image of you, will go a long way.
Thank you again for the team, the beautiful store, and the best customer service I have ever experienced in a long time.
Above and beyond expectations.
Love you all!
Eva Tutic read more