1. Diva's Beauty Supply

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Oakland, CA

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Diva's Beauty Supply

3.6 (5 reviews)

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ELF Cosmetic

ELF Cosmetic

5.0(1 review)
0.3 mi•Old Oakland

For years I've heard of E.L.F (stands for eyes, lips, face) from various beauty magazines and other…read morebeauty bloggers singing their praises. Last year I decided to give them a try buy purchasing few of their items to try...I have to admit for the money you really can't go wrong. The company was founded in 2004 in Oakland, CA and the purpose is to seek high quality cosmetic and beauty products; sell them at an affordable price point. As a result most of their items sell for about $3-$6. Of course companies like Consumer Report have been reporting for years that the $36 shampoo and the $25 mascara that you buy does the same thing that the $1.00 Suave does or the $3.00 Maybelline...which by the way is super model Cindy Crawford's favorite mascara https://www.townandcountrymag.com/style/beauty-products/g26132693/cindy-crawford-skin-care-routine/ Allure magazine wrote an article recently on celebrities' favorite drug store brands here https://www.allure.com/gallery/celebrities-favorite-drugstore-products I think there is some kind of psychological thing where we feel that if it's $3.00 then it must be inferior when in reality the $25.00 mascara is probably made in the same factory as the $3.00 but it's slap with different label....I read a while back that Christian Dior makes Sephora's house brand make-up which makes sense since they're owned by the same company.. You can find E.L.F. items at all your favorite discount places like Walmart, Target, Ulta beauty, CVS and Walgreens....check their website for more retail locations https://www.elfcosmetics.com/store-locator Right now their stock is trading about $9 and change....the company is really healthy financially.......both short terms and long term. In fact they've ramped up their profits by 47% from last year. They have seasoned executives running the company...the Current CEO hails his way from Clorox and Schiff nutrition...and they have a strong overseas market....worth checking out if you're looking for an undervalue stock....

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ELF Cosmetic
ELF Cosmetic

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Beauty Legend

Beauty Legend

4.8(96 reviews)
0.5 mi•Oakland Chinatown
•$$

CC did an amazing job for my second facial! I know it's been a long time since my first one, but it…read morewas great. I love how smooth, clean and soft my face feels afterwards! Thank you again! I appreciate it.

Beauty Legend is one of the best establishments -- professional, experienced staff, and incredible…read moreresults. What I love about Beauty Legend is that the staff is amazing -- knowledgeable, evaluating your skin and explaining what is being done and what is recommended. No pushy sales, no pushy products -- just simply caring for your skin and recommending what would work for your skin type! As the facials are solely dependent on your skin type -- the focus caters to the person. For me, my facial started with steam, exfoliating, extraction of black heads and pores, following a neck and head massage. And then, masking and hydration. Products used are hydrating for my skin. I also had other areas that I wanted to focus on my skin and my concerns were addressed and treatments were recommended. The whole treatment and process was incredible -- the extractions did hurt but it was necessary and my skin feels so much cleaner and better. I truly trust KK and Cece and I appreciate their kindness and care when it comes to my skin. Looking forward to my next treatment -- worth the wait and totally worth the drive! Definitely deserves more recognition; small space but filled with lots of wisdom and experience in the beauty industry; love and care for your skin; such a hidden gem! BEAUTY LEGEND ***** FIVE STARS *****

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Beauty Legend - Waiting for service

Waiting for service

Beauty Legend
Beauty Legend - What she extracted

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What she extracted

Innocence Cosmetics - Face masks

Innocence Cosmetics

4.3(8 reviews)
1.0 mi
•$$

They have a good selection of products and they're the same price or cheaper, but it varies.read more

I found this place through Yelp and I was surprised because I've drove past it at least 1k times…read more The cosmetics store sits in the parking lot of KP Asian market but you can't see the entrance from the street so it's easy to miss. Once you pull around the back there's a decent sized building with cosmetics, skincare, hair care and home goods (think pots, pans, serving trays, utensils, EVERYTHING). The cosmetics section has a ton of Korean skincare, makeup, and masks for the face, hands, and feet. Even hair care and mens products. I love the variety, I spent over an hour testing, smelling and browsing. Some advice before going: know your skin type, know what skin problem you want to solve, and set a budget. Their Korean skincare products range from $10-$60+ each. I splurged on moisturizer ($100 for 2) and got a less expensive skin peel ($20) and toner pads ($10). The rest I spend on 6 masks and the total was $149. The woman at the counter listened to my skin issues and recommended products based on our short conversation. I've had zero issues with what she recommended. The toner pads broke me out, but SURPRISE the woman suggested twice I choose a different product and I didn't listen. I'm goin to check out their exchange policy and will update after!

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Innocence Cosmetics - Masks on display. There are at least 60 different masks to choose from

Masks on display. There are at least 60 different masks to choose from

Innocence Cosmetics - Skincare products

Skincare products

Innocence Cosmetics - Display floor. There is a counter directly behind here with higher end products.

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Display floor. There is a counter directly behind here with higher end products.

Diva's Beauty Supply - cosmetics - Updated October 2026

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