An excellent shop! For anything and everything related to tobacco--whether it's cigars, pipes, or…read moreroll-your-owns--this is the place to go. Honestly, I've never in my life encountered such an attitude toward customers! They don't just try to push products on you; they take the time to help you make the right selection and provide detailed information. A good selection. The salesperson explains everything about the assortment perfectly. An excellent shop with a proper humidor room! The cigars are always in perfect condition--never dried out. There is a wide selection of both Cuban and non-Cuban brands, offering everything from classics to interesting new releases. The staff is extremely knowledgeable about the inventory. I definitely recommend it!

Great selection of cigars fair prices…read more Mo was very helpful! They also offer a variety of tobacco products

I bought a really nice , locally blown . On mother's day 3 years ago in the 21 years I've been…read moresmoking this is the longest I've ever had and so amazing of colors in it and perfect holes . Next time I'm in santa cruz I'll be stopping back by next time I'm in santa cruz..

Brenda was amazing! Super helpful and just so nice to us shopping ! 10/10 will be coming back!read more

My boyfriend and I hung out in Santa Cruz for Labor Day and we decided to hit up some smoke shops…read morein the area. He's always looking for new smoke shops to add to his collection. We were actually walking back to our car when we spotted this place. Thank goodness I found it the tree branches were actually blocking part of their store front! We were greeted by a guy who appeared to be working by himself. There were a few customers that came in but he let them know he'll by with them after he was done helping us. The ambiance is pretty cool - very plain but chill, Ty Dolla Sign was playing. The guy who helped us showed and recommended a lot of things that my boyfriend wanted. Pricing is very reasonable and they label their pieces. Thank you Needful Things! We'll be back in the future. :)

Bought a bong because I was in need of one, guy sold me a 150$ bong that was 85$ at 831 smoke shop…read more Don't be me and do your research about the products you buy.

The FRIENDLIEST people run this smoke shop!…read more While living in Santa Cruz we always came here to get my ex's smokes. It's locally owned by a husband and wife, who make the effort to get to know their customers. The shop is fairly small, but has a good selection of items and is always bustling, since the prices are good too. I'd have no hesitation recommended Ron & Bridgette's. Parking is the only downside - since it's right on Soquel near Gateways. We often would park on Cayuga, if there was no parking in front.

SECOND TIME THIS PLACE HAS RIPPED ME OFF…read more They sold me faulty merchandise then refused to replace it. This has happened twice now. Once a few years ago and again recently. I'm both cases I purchased the item. Went to my car directly in front of store. Tried my merchandise and discovered it was faulty then walked right back in. Literally less then a minute later. Both times they refused to replace the item. The woman working behind the counter was absolutely no help at all. She called the owner and told him about the situation and he told her not to replace it. I shouldn't have to go to a smoke shop just to have them blatantly rob me. If you're going here for anything except cigarettes I highly suggest shipping someplace else. The first time they did this I lost 40 dollars. This time they stole 65 dollars. My only option now is to deny the charge on my debit card and follow through. Unfortunately I couldn't even get a receipt. I asked for one after I came back in store and the clerk just said to late for that. Please protect yourself and shop someplace more reliable.

This place deserves at least a 6 star review. After running around town looking for a particular…read morepart for a cape, they didn't have it (nor did anyone else in town), but who I assume is the owner got me all set up. This is by far the most professional, well stocked, and easy to deal with shop in Santa Cruz. Folks should take lessons from this dude on how to run a business. This is the only head shop I will go to in Santa Cruz. Thank you for reminding me that customer service does still exist.

I frequent smoke shops ALL OVER THE BAY AREA from Frisco to Monterey to Oakland to Napa to San…read moreJose. This smoke shop, by far, IS MY ABSOLUTE FAVORITE ONE IN THE ENTIRE WORLD!!! Their prices are awesome. The quality of everything is amazing. Their variety in everything is endless. But the customer service of the shop owner is beyond priceless. And he makes sure that the impeccable customer service is absorbed and trickles down to every single employee he hires. The employees have ALWAYS impressed me at this shop making it a breath of fresh air coming here no matter who is behind the counter. And if by some crazy reason they dont have whatever you are looking for, they will go out of their way to get whatever you want in stock very soon. Star Zone gets my vote UNDOUBTEDLY for the "World's Best Smoke Shop Ever In All The Land"!!!!! Love you guys!!!!

Amazing shop, owner has great knowledge on products, good prices and great variety of items as…read morewell. The store is always super clean as well and I can always find what I need when I go there. Fantastic place to shop locally !!

Bought a Flum Mellow from here and it was defective right out of the box. It tasted burnt like…read morecigarettes from the first hit and had little to no vapor or effect. I called right after and was told that once it leaves the store, it's the customer's fault--which doesn't make sense for a product that was clearly faulty from the start. When I asked about checking devices in-store, the response I got was dismissive and unhelpful. Customers shouldn't be expected to "test" a brand-new product just to avoid being stuck with something defective. Disappointed in both the product quality and the customer service. I wouldn't recommend buying disposables here.

Bought an excellent pipe there. Still using it months later. 85 characters? I said what I wanted…read moreto say in 55! The rest is just filler so I could post my review. Yelp has some stupid policies!

It's not even a smoke shop or nicotine shop anymore. Not…read moresure what happened.. Either the license was lost or something else... But no nicotine products are sold here anymore.

I called and I got a good sense that the other person on the line helping me stepping into my shoes…read moreand getting, "the sense", of what I was looking for. The person helped me and then followed up with a call like he said he would and just what I needed. Tx

I stopped here on my way out of town after a visit. I actually walked out of a shop right before…read morecoming here due to customer service. I'm glad I did. This shop was absolutely solid. The dude running the store when I walked in was on top of everything. Welcoming, knowledgeable, and honest about products, just a solid dude. Not my first time in that area, when I'm back I know where to stop.

I quit smoking and only vape a bit now so I gave these guys a try. The place is tiny, like the…read morevery front of a home. There is an old fire place behind the kid at the counter, funny, but they have a ton of stuff in there. The kid at the front was super nice and recommended the best Hawaiian fruit tasting juice I have ever tried. MMMM vaping it right now.... Thanks for the great and friendly service bro!

They never open on time. If they can't be there at 10:30am then change the hours. It has happened…read moreto me every time I have gone.

Great gifts and selection of supplements, herbs, soaps and welness gifts. Locally sourced options…read moretoo.. Friendly knowledgeable staff.

This is your one stop shop for herbs, vitamins, and tinctures. I drive all the way from Almaden…read moreonce a month to restock. Highly recommend recommended.