I'm sure most married couples out there would agree with us when we say that the engagement ring has got to be one of the most important and difficult purchases in our life. Thankfully, with the existence of such companies like Diamonds For Less, life is a lot simpler, less stressful, and not to mention happier - with all the money we saved! After several days wandering downtown, my fiance and I were utterly confused at the vast differences in price. How can the same rock sitting atop practically the same ring cost thousands more? We know that there are oh so many different factors in the grading system to take into consideration, but with an incredible warranty such as "If you lose your rock, we replace it for free", one can't help but wonder "How can this be?" While venting our frustration to friends, we were advised to look for a wholesaler. After a quick Google search, Diamonds For Less was definitely our next place to visit due to exceptional ratings from detailed reviews. It was a small and discrete office located in the heart of downtown. As we entered, we were still somewhat skeptical because many a time we've made a decision based on ratings and reviews, and ended up with nothing but disappointment. However, after a short session of reeducation about how this business really works, and several quiet oohs and ahs, I personally felt as though they were trying to help us make a purchase - not trying to sell it to us. They had a large selection of rings, but having been to that many stores, we already had a clear idea of what we wanted in terms size, grades, style, and budget. They quickly helped us narrow down our choices with a few suggestions and within less than 45 minutes, we made one of the most important and difficult purchases in our life - just like that! The entire process couldn't have been any easier. They walked us through from A to Z, taught us the Do's and Don'ts and now my fiance has a ring that she absolutely loves. We came confused, uncertain, and skeptical. We left happy knowing not only did we get exactly what we wanted, we made huge savings which would be diverted into other parts of our wedding plans. And best of all, they gave us peace of mind. Thank you Kevin and Amanda @ Diamonds For Less, it was a pleasure and we are forever grateful. So friends, Canadians, countrymen, lend me your eyes! If the adjectives that I used earlier describe exactly how you are feeling, then pay the Diamonds For Less folks a visit! Of course, as the old adage goes, your mileage may vary. But we heard so much about their excellence and we were so happy that the gossip was right, and we are most certain that you will too! read more

I had been searching for a very specific ring and had looked at various jewelers in the district, as well as Yorkville (thinking richer neighborhoods are probably more reliable). Of all the places, "Diamonds For Less" (very conveniently located across Eaton Center), was the only place that I found trustworthy, among the three stores I shopped in. Compared to other stores, I got the ring I wanted, at a substantially less price, at possibly higher quality of diamonds (on color and clarity), within time, and a peace of mind for the future. I had a great time speaking with Serko, who was patient with my design requirements (including # of stones, overall carats). He answered all my questions, until I was convinced of the answers -- this is a huge plus. And, he did so with a huge smile. His confidence of having it delivered within a week, demonstrates his trust in his craftsmen, and is worthy of note, as some other stores doubted their staff for quality and timely delivery! For my comfort, Serko also included an independent appraiser (IA) report. "Diamonds for Less'" promise includes a warranty of 5 years (note: other stores offer 1 year) in case any gem falls, as well as includes 'unlimited' cleaning and chrome plating, which is a huge add-on for customer experience. PS: the ring came in a pretty cool LED enabled box -- very thrilling shine on diamonds, especially if the room is pitch dark, the ring glows! I will 100% recommend "Diamonds for Less" for your purchases, peace of mind and quality for price. All their staff is courteous, and cordial. I will be going back for other jewelry, and looking for Serko! Many thanks for your services and product. I am sure she will like it. I hope that Diamonds For Less doesn't give me a reason to lose my trust in them. Best regards, T. read more

Guys: Simply put, do not go anywhere else for your engagement ring purchase. When in the process of buying my fiancee's engagement ring, I poured hours into online research, shopping around and considering every option under the sun to find the best stone for the best value. While all that reading was educational, in the end, I realized I should have gone to see Serko right off the bat. Overall, I had an immensely positive experience with Diamonds for Less. I was, admittedly, a little put off by the initial feeling of the shop's name and exterior - do not let that stop you. The space itself is great - comfortable, professional and inviting. Serko M. sat me down like an old friend rather than a customer. He got to know a bit about me, what I was looking for in terms of the 4 c's, what I could afford, and what my fiancee was looking for. I decided on the first stone we picked, even though he showed me dozens of options. He found me the exact setting I was looking for and the perfect blend of size vs. clarity in the stone, and made the whole process exceptionally convenient in terms of payment as well. Offered honest advice and gave me a ring I could have NEVER afforded without his pricing. He patiently resized the ring for us 3 times (!) after my fiancee got it on her finger, and got me a very impressive valuation and grading certificate. She is ecstatic with her ring - and, I admit, has a lot of impressed/jealous friends. I'm looking forward to going back to him for our wedding bands. A lifetime of thanks to Serko and his team for making me look so good! read more

I had been shopping around for an engagement ring for quite some time. Went to jewellers I was recommended to by friends, did the mall thing, visited numerous wed sites but found nothing I felt comfortable with. During my research on line I stumbled upon Diamonds For Less on Google, visited their site and read some of their reviews, at first I was hesitant but figured I had nothing to loose by visiting them since I work close by. WOW I was impressed, these guys had the largest selection of rings and loose diamonds that I had seen till now. We sat down and looked at several diamonds side by side, I was able to compare and find a diamond that I felt was the best bang for my buck. At that point I felt I had made an educated decision and that was something I could not do elsewhere because of the lack of selection. They know their stuff and were able to answer my many questions. Then I browsed through a vast selection of rings and there it was, I had the perfect combo, the stone I wanted and the exact style of ring my fiance had hinted to me for quite some time. The ring was made in front of me and I got to watch the whole process. The best part of all though is that their prices blew away anything I had found, after months of searching, whether it was retail, on line or at the recommended jewellers. Thank you DFL for making this experience so much easier than what I had prepared for. read more

Final destination for all diamond related needs. I've read a book, did the online research on the 4 Cs, compared 6 different stores (yes, including Spence, Tiffany's, People, Bluenile and James Allen) before my visit. My finance and I thought we knew what we were looking for until we arrived here. I had tons of questions even though I've done so much research and Andreas made the additional education so much simpler. No pressure and $0 deposit until the ring is made, appraised by an independant gemologist and put into the setting in front of your eyes (at different walking distance locations). These guys are here to do business and builds a relationship with you not just a quick sell! Let's put it this way: whatever you are being promised by a retail store, you'll get 100% better guarantee, service and quality. read more

I was recommended to Serko by my fiancées best friend. I had absolutely no idea what I was doing when purchasing the engagement ring. Serkos kindness and patience helped calm my nerves. Not only did he educate me but he helped me find the perfect ring within my budget. From the second I walked in I was treated with curtesy and respect. The entire team made a process that could be stressful, a relaxing and fun adventure. I was able to purchase the ring of my fiancées dreams, without breaking the bank. The amazing service did not end with the engagement ring purchase. I have since been back to purchase wedding bands. I sincerely thank Serko and the team at diamonds for less. I have recommended to friends and family and their experience has been just as memorable. read more

These guys are amazing. I went in there shopping for an engagement ring, a little wary of jewelry salespeople in general. They sat me down, listened to me and built me the exact ring that my fiancee wanted at a reasonable price. She loves it! And their exceptional customer service didn't stop there. They've treated us very well every time we've gone in there since. They even made special scheduling arrangements for us when we needed a quick turn-around on a wedding band re-sizing, and they waived the additional costs associated with complications as a gesture of good will. This family-owned and operated business knows how to treat their customers, and because of that I will never shop anywhere else. read more

The customer service was exceptional. From the first phone call when I inquired about Diamonds for Less, all the way through my purchase of a gorgeous engagement ring. I had the pleasure to work with Kevin and his son Alex. They helped pick out a beautiful diamond and setting, at a great price. After the selection my Mother and I witnessed the process of the ring and setting being put together, and then we went to get it certified. Both Kevin and Alex were very friendly, asked open ended questions to get to know exactly what I wanted and yeah I have nothing but good things to say about this company. Great work! We will be back for all jewellery needs. read more

My husband got my engagement ring and our wedding bands here. Armen was super helpful and tailored the diamond options to our needs and budget. They were very welcoming and non judgemental. They did not give us any pressure either. He even taught us a few tips on good vs bad diamonds and let us look at the authenticity code? directly using the jewellers loop. It's also convenient that they let us drop by anytime to get the diamond and bands polished for free for life! Definitely would recommend anyone proposing or looking for diamonds to come here! read more

After visiting all the major jewelry stores, and some not so major, we went to Diamonds for Less and had a wonderful experience. We were treated well, given lots of information, and assisted in making the right decision, though not pressured in any way. We had been looking for diamond studs to recognize a special occasion. When we left that day, we felt 100% confident that we had made a wise decision and had spent our money well. The staff were professional, honest and listened well to our needs. Will definitely be going back again. read more

I purchased my wife's engagement ring and wedding ring at Diamond For Less almost 5 years ago now. They provided me with great service and care in finding the most beautiful diamond and ring that fit out budget. And the best part is that they will always service you after you have purchased your ring. Whether it's a loose stone or you want your rings professionally polished and shined, you can walk in and they will attend to you right away at no cost!!! I highly recommend Diamonds for Less great price diamonds and impeccable service. read more

I gave Andreas a call in the middle of December/2011 I requested custom made 2.0 carat earrings with 6 days to go till our aniversary. He delivered and they are the most amazing earrings, every time Christina puts them on she turns into a princess, my princess, thank you Andreas for a happy wife and a happy life. This man is an honest, sincere professional, and although I have yet to meet him in person, I know he cares more about the customer then money. George Gillespie Fort Sask, Alberta read more

This is my "go to" diamond jewelry store. I always shop around for ideas and prices when I am looking for diamond jewelry but always check at Diamonds for Less and invariably make my purchase from them in the end. Alex is a pleasure to work with and I find he is a no nonsense honest guy. Custom designed jewelry is made meticulously and quick quick quick and Alex works closely with you in the design process. I highly recommend this family run store. Joseph L. read more

HONEST, FAIR AND GREAT SELECTION! If you want a qualified and practical opinion on Diamonds this is the place to shop at. The team at Diamonds for Less got me a beautiful diamond at fair market value. They are all certified in their craft and they provide you with personalized no nonsense service. Andreas thank you so much and I recommend this establishment to all who are looking for diamonds. read more

I have nothing but great things to say about DFL. My fiancé just purchased my engagement ring from them and I'm super pleased with the outcome & service. We dealt with Armen, who was really nice, helpful & patient. I got the same pleasant energy from the other consultants, as well as the receptionist. Beautiful jewelry at affordable prices. Looking forward to what the warranty offers as well! read more

I love this place my husband bought my ring there 5 years ago best service ever Armand was amazing, 5 years later I needed to have my ring fixed I went to him he remembered me, and he fixed my ring in 2 hours and made it look like we had just purchased it. I would recommend this place to everyone, they have the best price for diamonds and the best service ever.....hands down. Michelle read more

Diamonds For Less is nothing but honest and a true professionals! We came in to re-design or possibly upsize my 12 year old engagement ring. Andreas, was patient-showed us all options and helped us make the best decision! I am so happy with my beautiful sparkly 'new' engagement ring. Thank you so much Andreas for all of your help & direction! We will definitely be back in the future:) read more

Went to see Kevin on Sat. July16 /16 for a pair of stud diamond earrings for my daughter. Great experience all around from the greeting to the dealing with Kevin himself. Make sure you go here before you buy any diamonds. Will pick up my selection next week. thank you staff at Diamonds for less. read more

My husband got the engagement ring and my wedding band here. They are very beautiful and the price is very reasonable. The people who run the business are friendly. They resize and clean the ring for you anytime - We don't need to pay extra for a "care package". We highly recommend! read more