For anyone who's been to the US factory outlets, especially those in New Jersey or even Bicester near Oxford in the United Kingdom, in comparison, this is soooooo unbelievably lousy. Eh.
The shortage of shops, labels, price-cuts make this place NOT worthwhile the visit. Although, I have found nothing wrong with service there, you can tell the lousiness of the place really has an influence on the staff. I don't blame them. The whole place is a little sad and frankly if I worked there, I'd feel a little pooped too. The lack of anything good results in people not coming, when people don't come, stores shut, resulting again in less people coming, which leads to emptiness and an eerie reminder of what was once there or what could have been.
The only reason I come here is to wind down after a gym session at Fitness First which is located above. I find the gym itself attract far more people then the DFO.
What I pray to see one day, is that they stock better quality of goods with reasonable discounted items. This place hardly differs to any other shop which have discounted racks and shelves. What's worse is the ambience and lack of people coming really make it a sad shopping experience and does not tempt one to come back. If it wasn't for peak periods like Christmas (where everyone wants to buy the discounted stuff), I really doubt this place would make a good profit.
Solution? Simple. Better stores, wider range, exciting labels and I'll be back. (In all fairness to DFO, I think Australia in general lack a lot of international brands, I'd rather get back to the US or UK for the shopping) read more