To rate a company, often it is best to see how they respond when things go wrong. I recently purchased two bikes from Cycle King Bury St Edmunds. The one was delivered perfect, the other, which had been transferred from another branch, arrived with parts missing and far from perfect. Initially I took the bike back for them to make good the problems, and after collecting it I was called to say they felt it best to replace it with a brand new bike. The new bike arrived within days, however I was not able to collect it immediately... I had hoped to collect it on Saturday 30th September and unfortunately on the evening of 29th my bike burned along with the Bury St Edmunds shop. On 2nd October I called head office and explained that my bike had been lost in the fire and the service has been outstanding. Last night the area manager delivered my new bike to my home.. It is in perfect condition and although things did not run smoothly and there have been problems, I am really impressed by the lengths Cycle King have gone to to ensure that I got a good bike in pristine condition. read more