Affordable and delicious cookies and cakes, with great service from ladies who genuinely appreciate…read morethe business! They take great care of your special orders, wanting to please even the pickiest of clients, and they're conveniently located in SW Amarillo. These folks have been an Amarillo staple for decades. I've had countless cakes special-ordered from them, through the years. Similarly, I've also ordered decorated cookies from them throughout the years...they're the "OG!"

Service is amazing as always. The flavors are creative and the presentation is stunning. Highly…read morerecommend for any occasion or just because

The cinnamon roll was literally the best my husband and I have ever had. We're looking forward to…read morethe macrons. If I were local to Amarillo, I would be ordering items every week. The cheesecake looked amazing. McKenzie was very patient and helpful. Highly recommend.

After lunch in Amarillo, someone told me this bakery next door won the national TV show competition…read more"Cup Cake Wars"...so you know I had to try them! Upon entering, the friendly girl at the counter was occupied, and one of the bakers and possibly owners came out to take care of me so I wouldn't have to wait! Talk about awesome customer service. Plenty of poptarts, cupcakes, etc. to pick from. I chose the Very Berry Strawberry and Snickers Cupcake. I do t want to embellish or over do it... but I'm not kidding when I say these may be the best 2 d@@n cupcakes I have ever had!!! They explode with flavor in your mouth. The strawberry was vivid, the sweet but not overly sweet, the cake and the cream were extremely creamy and moist! The Snickers cupcakes.... Jesus took the wheel on this one, lol. It's insanely good. Little sweeter than the Strawberry but so tasty! The frosting again was perfect in consistency. The flavor of caramel, Snickers, and I think a little peanut butter absolutely lights up your taste buds!!!! If you are in Amarillo...heck Texas hah....you need to make a pitstop here and try these cupcakes. It is so clear why they won Cup Cake Wars. Absolutely fantastic....and the best part, they kept their prices reasonable at $2.85!!!!!

Great donuts and pigs in a blanket. Location close to I-40 is convenient for travelers.read more

So so so yummy! But you better get there early! These goodies go fast! We had a blueberry…read morebuttermilk cake donut, strawberry twist donut, devils food cake donut, and freshly made donut hole! Everything was delicious. So yummy that I didn't even gets pics before we devoured it all!

Out of towner visiting close friends and I talked about how hard it was to come by blackberry pie,…read moreeven though they grow all over Texas. We were actually on our way to the Spirit Halloween store on Bell and she pointed out Belmar Bakery, see if they had anything I wanted. Wouldn't you know the first thing I saw when I came in was a baker's rack of ready-to-go pies, and they had one blackberry pie left! Snatched it like I was the first customer at a Black Friday sale. Understand, where I'm from, a lot of restaurants have pie by the slice, so I was taking a big leap of faith on a pie I may not like. I'm happy to say I wasn't disappointed!! The crust was solid, slightly buttery and smooth without the soggy bottom you usually get from fruit fillings. Disclaimer: if you get blackberry pie, you also get blackberry seeds in the filling. And I didn't mind! The filling was enough to balance out the crust, creamy--not watery--and tart like it should be (so many bakeries add tons of sugar to get rid of the natural tartness). AND it held up over the course of a few days rather than begin the slow crumbling and mushiness like a lot of fruit filling pies. I enjoyed it so much I bought another one the morning I left to come back home, I don't know much about the rest of the baked goods there (my 4 stars instead of 5) but I wouldn't hesitate to go back and get another ready-to-go pie of any kind if they're as tasty and well made as my blackberry goodness. I have no pictures because I ate it all. :)

This is meant to be an informative review. Not one that is shaping any hate and discontent to the…read morelocal bakery; but rather just to share a disappointed experience. I bought a small cake for my child's birthday , and after cutting the cake, at first bite the cake was dry. I've bought a cake with this business before and it was delicious, which is why it was not a questionable choice to choose this bakery again. The baker did claim it was baked on same day of pick up, but it does not taste as if it were. I did call to report the disappointment in the product and the manager was not disrespectful but well mannered. Just hoped it would have been a better experience.

Best breakfast spot in all of Amarillo!!! We always stop here on our drive to Colorado, but this…read morepast trip we picked up two loaves of their homemade bread as we headed to a cabin in Palo Duro Canyon State Park. The Japanese Milk Bread made the BEST French toast and the sourdough was excellent for sandwiches. You can't beat their quality of food and service!

After two visits I think it is safe to make a recommendation on this local establishment…read more Starting with my favorite option thus far; off the brunch menu the Chicken salad croissant, with a side salad. Very tasty and well proportioned. Secondly, I'd say off the breakfast menu the biscuits and jalapeño bacon. I opted for a few eggs and a sausage patty for the review of course. For a local yokel establishment it was great for lunch and alright for breakfast. A bit high on the breakfast at $24.00. And to boot they were going to throw a glass of milk out that a patron did not want and I said I'd take it vs throwing it away lol still charged me the $4 for a glass of milk that was about to go down the drain.

My daughter sent me some money for my birthday and told me to get some cake. I was at Fuzzy's…read moreyesterday afternoon having some breakfast tacos and I remembered about the Uptown Sweet Shoppe being in the same Center so I stopped in and got a couple of cupcakes, one chocolate and one German chocolate. They were both wonderful. I'm usually not too impressed with most cakes and cupcakes from any place that isn't home made and these were absolutely wonderful. The buttercream frosting was spot-on, creamy and delicious, just the right amount of sweetness. The girl even told me their frosting wasn't overly sweet and I see why she mentioned that. It was a perfect match with the rich moist chocolate cake. The first thing I noticed when I walked in was that the case that used to have cinnamon rolls was missing. I mentioned it to the girl because I remembered how good their cinnamon rolls were. She said they didn't sell cinnamon rolls anymore which was disappointing. She mentioned a new owner took over last October. Whoever she is she's doing it right, cinnamon rolls are not. I can get those at Kind House Bakery or Girasol Bakery. I was greeted as soon as I walked in and the girl answered my questions cheerfully. She forgot to mention their cupcakes were so delicious I can't wait to go back and get another. I'm upping my previous review from 4 stars to 5.

The shop was adorable!! Loved the decor and style, the tea and greeting cards for sale were so…read morecute. The cashier was very friendly, and there were lots of gluten free, vegan, and sugar free options, as well as regular options as well. Day old treats are always a great alternative to fully priced fresh ones, so that addition was appreciated. Only critique is that the cookies were a little overpriced; it was $10 for one regular s'mores cookie and one chocolate gluten free and vegan cookie. They were good cookies, but not incredibly memorable. Regardless, would definitely recommend and return!

Love their cupcakes. Cute and delicious at an affordable price. Always like dropping by to get a…read morecute and delish cupcake.

OMG! I got one of their spice cupcakes at the fair and it was amazing! I only wish I ate it at the…read morefair cause I would have gone back and gotten more on the spot!