The smell that hits you as you wander into this unapologetic bakery is "class". For many years this site housed the longstanding village-bread-shop extraordinaire, "Curtis's", where comely local lasses served perfectly turned-out bloomers, tarts and pies from safe distance behind the glass counter to round-the-block queues.
Then the Curtis family hung up its collective apron and the shop was taken on - and dramatically revamped - by the current owner, a man of the continent with a few of his own ideas on how to make a legendary shop up-to-date and 'au current' (indeed, many of the more complex breads are now 'au current' - literally, 'with currants'.) The result, "Bread Collection", is one of astonishing transparency - customers can fend for themselves among the baskets of bread and pastries, or they can ask an assistant to, well, assist them - as fancies and savouries lie exposed and all the more tempting in full view and reach of Tesco-malaised shoppers.
The cakes have got increasingly indulgent over the years, and enormous choc chip cookies sit meekly beside need-to-sit-down-now flapjacks, brownies and cream cakes. The breads are the best of everything that this country has got its head around from France and Italy over the last decade, and the proprietor can often be found standing proudly amongst it all, giving advice and taking orders for big-dog buffets. While the 'one sausage roll and a diet coke' riff-raff may be given short shrift, and long-term local customers yet to move on from buying habits developed during Mama Curtis's golden days may be treated with vaguely uneasy kid gloves, this is a bread shop to be reckoned with, and has done a lot to bring the people of sleepy Knowle into the 21st century. Go on, treat yourself: hit Knowle high street and get yourself to this hectic gastro-bakery. read more