You have no soul or heart if a cupcake doesn't bring a smile to your face. Cupcakes are beautiful, wee, and tasty (most of the time). In the last few years, cupcakes have become a major trend all across the US, and have spread into the UK. Being a huge fan of Sprinkles cupcakes based in LA, and baker myself, I am quite particular with baked goods.
Cupcake is a wee little shop in Merchant City specializing in cupcakes, of course. It's exterior is quite plain and white, as is the inside. There was a limited selection of cupcakes on display the day I went in. The shop décor is quite unimaginative in comparison to their portfolio of cupcakes and cakes they're capable of designing. I asked if they had any chocolate cupcakes, but all they had were vanilla. So I decided to pick up a couple for Lumberjack as a wee surprise. The staff was nice enough, and wrapped up the cupcakes in individual boxes. They were just under £2 each.
Overall, I'm not too keen on artificially coloured cakes, and I'm not really into fondant designs that make cupcakes look like characters, etc. I like it simple and sweet, but definitely pretty and appetizing. Maybe that's why I'm such a big fan of Sprinkles' minimalist aesthetic. The cake itself was ok, borderline dry; and the frosting made me feel like my teeth were rotting away each bite I took, it was SO sugary.
Bottom line: limited in-store selection, meh shop design, and cupcakes priced in and around £2 read more