Bike registration from the Bike Station at CU is 'required' for all bikes on campus - you're supposed to pay $10 and get the sticker or else you're technically not allowed to park/ride on campus - but it's not enforced at all. Regardless, lost of students think it's messed up for the $10 fee to be required after $70 has already been charged in their tuition for 'Bike/Bus'.
However, your $10 also goes towards help finding your bike if it gets stolen, free repairs and maintenance, discounts on bike stuff, etc.
All it would take for the CU Spin Doctor Club, or whatever, to regain student favor would be a case of reframing. $10 required to park bike on campus? Whack. Don't advertise that. But, $10 investment for totally free bike repairs and maintenance for the rest of your time as a student, plus discounts on essentials like tubes? Sweet! Wallpaper every advertising space on campus with that deal!
Especially since their maintenance staff is actually really competent compared with all the other bike shops in Boulder. In my previous review, I described in detail the incompetence of Full Cycle. (You can also find my opinion of University Bicycles somewhere on Yelp.) The bike station, however, fixed Full Cycle's mistakes in less than a half hour. My bike is now running better than it has since I first bought it. Thank you, Bike Station. Now find a way to repurpose your advertising budget. read more