What an awesome experience! Nothing short of perfect! Came in out of town and decided to leave our boards at home, the whole weekend report had raining. We land in SD, sunny day, glassy waters. Owner was a rock star, got me and my son set up with the best boards ever, wetsuits like new. He must have surfed earlier as the boards were perfect for the waves we hit. In and out in less than 5 min. Grin on our faces, came back again the day of our departure. Turns out they do surf camps. Waking distance from Raul's, Filbertos, coffee shops and showers on the beach. Can't beat this place! I rate on quality, price and professionalism. Nothing left to chance here. We'll be back. Thank you. read more

Great surf shop. Conveniently located to D Street, Moonlight, and other local beaches. Nice boards available for rent. The owner Brent is very helpful and extremely knowledgeable. Go to Concepts next time you're in Encinitas and need a board, cruiser bike, wetsuit, or lesson. read more

Long overdue review....I love this place! it's a great little surf shop to grab any last minute beach needs or a surfboard . I've rented boards for the day to try them before I buy one. The owner is super friendly and always willing to work out a fair deal if you need a new shred sled. If you are looking for a rad spot to learn he's got a super solid surf school program! Brent supports local kids learning to surf and that should say it all! I support this place because he has always hooked me and all the other local groms up and always will. read more

We got here this morning at 11 ish am to rent surfboards for the first time. What got us there was the website that was impressive visually and nice & simple. Brent is the owner and was professional with us. The surfboard and wetsuit we rented was in great condition and he gave us good beginner's advice. Will definitely try again! read more

By the beach, has the essentials, great customer service...what's not to like? Brent was personable, while maintaining his professionalism. Will recommend to fam/friends. read more

What happened to Concept? This place used to be so cool, and now they're charging $1.00 for half a bar of wax? Looks like they're going after the tourists and not the locals. Bogus! read more

Owner is super kind and helpful. Support locally owned business! :) I'll definitely come back to rent or buy my next progression board.

Concept is a rad surf shop. Besides being a retail shop, they offer surf lessons, bike rentals and board demos. The owner Brent is super helpful and always in a good mood. It is right down the street from the beach and has a mellow unpretentious vibe. Everything is really reasonably priced. I surf down the street from the shop a lot and if I ever need anything like wax, a leash, sunscreen, Solarrez, or whatever I am always glad to support Concept. read more

The owner Brent is a stand-up guy and works tirelessly to make his customers happy; we've rented bikes here several times. A friend from out of town wanted to try surfing, and our "instructor" Cat showed up late, was not nice, and then was a total fail at surf instruction. Despite crappy Cat, this is still our go-to joint because Brent is awesome and will do what it takes to make things right -- just ask for someone other than Cat for surf lessons. read more

The store owner, Brent and our surf instructor, JC were great. I have always wanted to learn to surf and Brent found a way to get us scheduled for a lesson even with a jam-packed lesson schedule. Fair pricing and great service. Thanks for making our vacation extra special. We will forever remember our vacation to Encindas and surfing at Moonlight beach with JC. Rick, Dawn and Beau read more

So, you are in town and want to go surf, or need some lessons? Check out Concept Surf Shop! Brent is the man to meet. He also has some of the most awesome teachers around. Ken is a great really teacher, he was the man who started me on my surfing addiction. So let's do the math. Great customer service + quality boards + excellent instructors + super ridiculously close to some sweet D- Street waves. It's kind of a no-brainer. What a Concept. read more

Called the owner before we left Indiana to make sure he had the items I needed in stock.To make a long story short Concept surf bent over backwards to make our week in Encinitas the best vacation in year's. read more

This is a small but really great surf shop just off the PCH on D street in Encinitas. I just had a 2 hour private lesson with a wonderful instructor (I think his name is Hadley, I'm bad with names) who took me on a half mile walk down the beach to a spot with 4 people out. Beautiful glassy day, perfect 3-5 foot surf, and he could not have been more helpful or nicer. He is from Hawaii, the owner has surfed all over, they know what they are doing but mainly they are just down to earth nice people running a really good shop. read more

Found this board rental shop online and seamlessly rented a boogie board and wetsuit for a guest at San Elijo State Beach. Had to return the wetsuit during an Encinitas Street Fair and had no problem finding parking in the lot behind the shop. This is a niche business I would love to see flourish: helpful, friendly and fun. read more

Amazing surf camp and surf shop! Definitely send your kids to surf camp (or teens and adults) for surf lessons! Great instructors and the owner Brent is professional, kind and has an awesome shop full of fashionable clothes for great prices plus bike and board rentals. Great locally owned Encinitas shop! read more

The best rental experience I've ever had. Rented a wetsuit and soft board. Both were nearly new and very clean. Thanks for a great day in the surf! read more

Brent, the store owner and instructor is such a great guy to deal with. He's always willing to go the extra mile for his customers to make sure everyone is completely satisfied. I bought some gear here in the past and you'll not find anyone more knowledgeable about surfing, lessons or the area. From rentals to instruction, Concept Surf has it all. read more

This is the best place in San Diego County for surf board rentals, wet suits and lessons. I had my entire extended family in town for a wedding last summer. Brent hooked up all the nieces and nephews with the right boards and lessons. They had so much fun they went back two days later and surfed again. Brent is knowledgable and fair. If we have someone staying in our vacation rental I send them to Brent because I know he will take care of them. read more

Just returned from a week in Encilitas with my family. Found Concept online on last day. Too bad as we would have been there earlier if we had only known what a great shop and accommodating owner Brent was. He set us up with wet suits and board for my two kids in no time and even made special arrangements for us so we could return the rentals after hours. That doesn't happen often anymore and even better was the very reasonable cost. My 15yo son says Brent is "super chill". I just hope the business doesn't get too big before we return 'cause it couldn't get any better! read more

Great knowledgeable team ready to help you get in the water quick and easy with well taking care boards for all levels, just steps from the beach. Thank you Brent! read more

This is exactly what a surf shop should be: friendly, helpful, small, local, sustainable, and connected. The owner, Brent, is an incredible human being who will do his absolute best to make sure you get the perfect set up for your surf adventure. Stop wasting your time looking at other options and just go check them out. read more

The surfing instructors here are great but I found the owner/manager Brent to be very irresponsible and difficult. I got the distinct impression that mommy and daddy had handed him a surf shop and said, "Here go play with this." My son had weekly lessons for a couple of months. Brent was supposed to charge the credit card weekly. Instead, he would neglect to do so for a couple of weeks and then charge all at once. Not the end of the world but not the best business practice either. Far more annoying, he would repeatedly text saying that staff had "shredded" our card information and he needed it again. He continued this despite the fact that I consistently told him that I did not have it and would have to text my son's father to get the information. Further, I had never filled out a form that could be shredded. I always texted him the card number. The last time (4-5th time) I explained again to Brent that my son's father paid for surf and that it was an inconvenience every time I had to contact him for the information. I told him that he would have to scroll through his texts or find where he wrote it down or look at the screenshot that he should have taken. I also explained that I had just been released from the hospital and that my son was scheduled for surgery. He responded with this: "Awesome thank you very much. You've been great to deal with. We shred credit card info and delete info so it doesn't get used by anyone other than us. Didn't realize it was such a hassle for you. Too much for you personally to actually pay for one of your son's lessons? No worries. I'm not worried about the money but certainly it's an ethical decision made by u. Not on me" read more

Had a GREAT experience through this shop. Owner was really relaxed and very helpful. Had our bikes for a full day and had zero issues. If your looking for a place to rent bikes this is your place! Enjoy! read more

We've rented bikes here a few times and always enjoy the transaction. The store is super small but they cram in a lot of inventory. Brent, the owner, is terrific and will go the extra mile to satisfy his customers. read more

My nephew came into town to visit. Within 1 surf lesson from Graham, he was catching waves and surfing into shore. By the second lesson, he was gaining confidence in some fairly large waves and loving every minute. A really great experience. read more

We got offered bike rentals through Amazon for Concept board shop and I'm so glad we took it. Great location, and great service! We will definitely go back and would recommend it in a heartbeat!! read more

We traveled from the Midwest for Spring Break and were referred to this shop by a friend in San Diego. Great service and pricing (both wetsuits and surfboards) so my teenage boys could spend the afternoon surfing some great waves! The beach was just down the street and we were able to park behind the shop for free and leave our car there all afternoon. I would highly recommend this shop for anyone wanting to have a great experience surfing the Southern California coast for a great value! read more

Finally writing a thank you to Brent for the great service. My son tried several different boards by using the Concept demo deal. It allowed him to figure out which board was right for him. We then purchase a new board. Brent was great to deal with throughout the entire process with good advice and support. read more

My husband and I went to Encinitas for a quick vacation. Our surf lesson was the best thing we did! We had a surf lesson in LA, where we live, but we didn't learn. Brent hooked us up and Casey got us standing in the first lesson. Can't wait to take another lesson! read more

If you're looking for a place to take surf lessons in Encinitas, look no further. Brent was extremely helpful while scheduling my lesson and Ken was an awesome instructor! I'm of average athleticism and Ken had me up and riding all the way to the shore by end of my lesson. I'm from the Midwest but felt right at home with these guys so if you're worried about your first surf lesson, go to Concept and worry no more! read more

Brent was great. I broke a board and it cost me a lot less than I expected. Felt like I got off easy. Was nice to be able to swap out boards too. read more

If you have to rent boards for 5 days for $185 dollars a board. I would recommend buying a used board at a surf shop for $200. My son broke in half a used board and had to pay an addition $200 on top of the $185 for a board the sales clerk said was almost sold for $350. He said the owner was doing me a solid by charging me $385 total. Next time I will bring boards or buy used boards and bring them back home. read more