Funny thing: I've seen people wearing this apparel brand for years and assumed it was simply a…read morebrand of sporting equipment or something. LOL! Now that I know what it's really all about, you have to appreciate both the clothing and the mission. :) Although I wish they had a few more styles, colors, and/or clothing options, I am not complaining. I bought a great shirt that fits well with a simple but tasteful Hawaiian design on it. My wife purchased a tank top that she really likes, too. The store, which is fairly small, nonetheless has two fitting rooms so that you can try things on. The staff was friendly enough, and the products are neat and well organized. Pricing isn't cheap, but it's not higher than you would expect either. Many of the T-shirts are marked as fitted shirts, but to me they are normal. I don't fit into fitted shirts too well, and even after a wash, the shirt fits perfectly fine, so you are unlikely to have to size up. If you're in the area and are on board with the mission and message, you'd be remiss not to stop in!

Friendly staff serving the Lord! Great apparel for a reasonable price. Good quality T-shirts, hats,…read moreaccessories.

Ladies and gentlemen, Kahala is the OG Hawaiian shirt. It's a must stop in Hale'iwa. Beautiful,…read morewell made and pricey. If you're lucky, you might find one on sale. If you're local, sign up as a Loyalty Member. I got another one this trip, as a Christmas gift. Wonderful for summer wear. 18

Aloha is right here…read more.. Shirt shopping is always easy at any Kahala shop and this Hale'iwa Store Lots location is nice and open and spacious enough to browse was easy to scan and look for the particular print that made it easy so that it wouldn't be necessary to open it up and make a mess. The shop here is very nice and organized while the staff here is a delight helping with any questions that I had especially when I was asking for a specific size. Not just shirts but Olu Kai Slippers are found here as well, love the quality of the items here and glad to find the shirt I was looking for. Thank you!

We found ourselves in the cool town of Haleiwa that fateful day when the tsunami warning hit…read moreHawaii. Little did we know we would need help and would meet the kindest people! Before the alerts and sirens, we were shopping. We went into the HIC store - we love this nastalgic brand and made a point to stop in. This location had such a fun vibe and so much to choose from for the whole family. Here is where we met Merv! He was super nice and helpful with things we were intersed in purchasing. We left happy with our items. Shortly after realizing these alerts were to take serious and we would need to get to higher ground, we headed for our transportation, which was the bus. The bus wasn't coming anytime soon and we knew we were far from our hotel. Something told us to rush back to Merv! Thank goodness we did, he and Hunter graciously let us hitch a ride into their town Mililani, where we would be safer while we waited things out. Merv's kindness just continued and he and his family gave us shelter into their welcoming home! They showed us Angelenos what the Aloha spirit is. If you are on Oahu visiting, go to the HIC store in Haleiwa and you just might meet a real life hero - Merv!

Service and selection are great... Bought my first board…read morehere over 30 years ago and went in yesterday for some nostalgia... it was amazing and I love the feel and the great service. Selection is great and the guys are wonderful.. can't go wrong on North Shore!

Do not buy the white logo t-shirts. They are garbage. The fabric used is the thinnest, cheapest…read morematerial I have ever seen. I washed it one time and it is unwearable. Clearly this is just a corporate store and no one actually even looks at the merchandise. They are not cheap either. Walmart has better quality clothing. Sad.

Stopped here for some North Shore shirts. Smallish store jammed full with all kinds of merch…read more Plenty of shirts in stock and all different sizes. Plus shorts, bikinis, foot wear and beach going supplies. They got some surfing supplies covered too - I mean it is a surf shop. A couple of friendly teen (I assume) employees right there to make sure we found everything we were looking for. Bought a 2 shirts with nice graphics. Prices were ok, not bargain but not outrageous and they feel thicker than the usual shirts being sold

Well, this has to be the best location. How many other Aviator Nations have roosters eating garlic…read moreshrimp tails just feet away? Even if you're not an Aviator Nation fan, you can go for the outdoor swinging chairs photo op, free stickers, blast of a/c, PLUS you can park there and walk to the food trucks, avoiding their stressful, muddy, tight lot that costs $2. Just be sure to go in their store if you do that, don't be a Kolohe cockroach. This location is a standout because it was personally curated by the brand's founder to reflect the local surfing culture and laid-back vibe on Hale'iwa. She even hand painted the murals and selected the 100 classic records to ensure an authentic vintage atmosphere. If you like Aviator Nation, they have shops in Vegas, Nashville, San Francisco, Mill Valley, Aspen & Vail, Austin, the Hamptons, Orange County (Laguna Beach), San Diego (La Jolla), and Los Angeles (Manhattan Beach, Venice, Santa Monica, and Malibu). But this branch has exclusive North Shore branded merchandise, including signature tees, and hoodies and trucker hats. I got one for my cat Doobie because to keep his hair back when he makes biscuits.

The good thing is that they are really nice the bad thing is that if you a kid and want to get…read moresweat pants you could buy them for 125$ or you could get them somewhere else!

Every time I'm in Haleiwa I stop at the boardrider's club to pick up and aloha shirt for my…read morehusband. My husband is from the mainland and so he is a little picky about his aloha shirts. I've sound some really amazing subtle aloha shirts here. The fabric is so soft and he loves wearing them. The selection of girls clothing is also good, but Roxy sizes run small so I usually don't find items for myself.

Nothing really is very desirable here. Just basic stuff not a big deal. I don't even know how they…read morestay in business to be frankly honest. It's been there for a long time. Don't know any local people that shop there. It's not a Surf shop. It's a T-shirt shop with a few boards in there / don't waste your time pass it by. Matter of fact, pass the entire marketplace by - the entire place sucks now. Nothing but overpriced, black pearls, and some knickknacks that you're gonna throw away anyways and just shitty food..

Everything is awesome at the store. Merch, ambience, staff. Cool place for cool souvenirs and…read moreeverything related to north shore vibe. Highly recommended.

Monday, 7/28/2025 - Went to North Shore Surf Shop. Area is 66-150 Kamehameha Hwy, Ste C, Haleiwa,…read moreHI 96712. Chill store. Nice staffs. Lots of stuff to buy and little nicknack stuff to buy. Clean. Looks like they are still working in a corner of it. There's a large fan blowing to keep us cool. They offer complimentary water at the front door. Thank you for that.

Stopped in to this shop along the way of a tour around the island. The shop is very clean and…read moreorganized. The esthetics are pleasing and the employee Tata was a breath of fresh air. So helpful and kind, helping me to find the amazing candles that melt into massage oil. If you're in the area, makes sure to stop by and find you a great souvenir and enjoy the aloha spirit of the employees!

I missed this place last time I was around so I made it a priority to come back and I'm glad I did…read more This location has a huge selection of Haleiwa/Hawaii specific shirts which I loved. We left with 5 or 6 shirts because they all looked great. Staff looked like they were constantly restocking the shirts so they were not lacking in inventory. Shirts were about $49 which was steep but it makes sense with how Patagonia is. I'm glad I was able to make it and its worth it if you're a big t-shirt collector.

The selection of merchandise is HUGE!…read more Lots of Hawaii- and Haleiwa-exclusive items of all sorts. Everything is tastefully placed and the store itself is huge with a dedicated kids corner in the back. Of course you should expect the prices are higher but the quality of the materials and items are meant to last. Found so many great clothing pieces full price and also clearance priced for family and friends. Friendly staff. Quick check out. Huge parking lot right outside. 10/10.

The nostalgia... Has…read moreme quite sad to know that I remember many of the logos and biz that used to use them and for some biz that used to be around that time and era is not called vintage...sigh! Not quite sure why it's called Malibu Shirts as is located in Haleiwa Store Lots right up North Shore and is filled with all things Hawai'i from the Elvis Blue Hawaii and Pan Am days to some more familiar places like Rainbow Drive Inn and doesn't stop with the incredible choices of shirts but mugs, totes and many other fun accessories as well. Walking in I did love the vibe of the shop as the decor includes lining the shop with grass hut look and surfboards hanging up the industrial ceiling but this cute and organized shop was fun to browse around the various designs to remember what was and made Hawai'i what it currently is now. Thank you!

Not sure if this is a legit website. I recently placed an order and almost a week now that status…read moreis still Pending. I have emailed few times and never received any response. I will give 2 more days to give them more chances to reply. If not, will dispute the charges to credit card