The positives... Cute vibes, lots of interesting items for sale in addition to the cafe, asked for…read morea recommendation for an iced coffee based on what I would order at a normal chain cafe and was pleased with what I was offered. The negatives... Paid $23 for 6 macaroon's and an iced coffee. The macaroons were leftover and not fresh. They were likely made in house, but even more likely to have been frozen for an extended amount of time then thawed to be served. This left them with a freezer burnt taste and very hard to chew. I bought 3 flavors, took one bite of each to compare, and ended up throwing them all away. If they had been fresh made, I guarantee they would have been delicious. Five stars for the coffee and ambiance. 2 stars for price and bakery items. Splitting the difference to give this place 3 stars and would potentially try it again just for the coffee.

Found this little gem because of Yelp. Stopped early one morning to grab a birthday treat for a…read morefriend, ended up with treats for myself too. Purchased a salted caramel pretzel cupcake, a vanilla sprinkle cupcake, and three perfectly decorated Easter sugar cookies. My friend and son raved about the cupcakes, and the cookies were the best I've eaten. I'll definitely be a regular from now on!

We just picked up their premade single tier cake for our wedding and multiple guest said it taste…read morefantastic and asked us where we got the cake from. I personally loved it too and it was exactly want I wanted and so convenient to get, plus it was very cost effective . Highly recommend them!

We absolutely loveeee Sugartopia! They created my baby girl's first birthday cake dream's. They…read moreserve amazing cakes and cupcakes. My favorites are the key lime cupcakes and strawberry. The energy here is fun and friendly.

Great little cupcake shop in the middle of Helen. I had the peanut butter cupcake. It was…read morewonderful. The owners were so nice. They talked at length about the town and offered suggestions for lunch.

We were in Helen over the weekend for a family gathering to celebrate my mother-in-law's 90th…read morebirthday and I had ordered a Red Velvet cake a few days before to pickup on Saturday morning. It was the BEST Red Velvet cake!!

Rude! I will not be going back. I don't know if it was because they just opened back up for the…read moreseason but they didn't have the inventory they've had in the past. No pecan rolls, no cinnamon rolls (only on Saturdays), no more deli or sandwiches, & no rolls. Only open Thursday-Saturday. Everything is good but they don't appreciate their customers. Oh well just lost this one!

when "Elvis" graces the bake shop, the donuts and pies are incredible ! My parents love the bear…read moreclaws but Im a die hard eclair fan. They also do an apple strudel thats by special order only thats worth every penny that our entire family loves.

Delicious apple danish, great local business with friendly staff. Be aware, they only take cash.read more

Jamie does such an incredible job with cupcakes and cakes. Her food is DELICIOUS and gorgeous…read more Definitely my go-to baker for when I am throwing an event and need something special. You won't be disappointed.

Stop your search, you've found the best baker around. My wife and I found Jamie in 2023 as we were…read moreplanning our wedding for the fall of 2024. From the start Jamie was a joy to work with and was extremely accommodating to all of our requests. Everything we tasted from her was incredible. We sampled a variety of flavors over the course of our year planning the wedding and were never disappointed. Jamie nailed every aspect of our cakes and cupcakes, and I couldn't be happier with every single aspect of her work. If I'm ever in need of cakes in the future, I will be ordering from Jamie Bakes!

Cannot say enough good things about this bakery! We hosted a Girl Scout event here and the owner…read moreand team could not have been better! They were so sweet and patients with the girls. The shop is full of cupcakes, cookies, scones (sweet and savory), bars, whoopie pies - the list goes on! The girls made a bunch of different sweets - so far we tried the brownie and snickerdoodle cookie. Both were EXCELLENT . Excited to try apple cider donuts (in pic) next

Walk in the door and your senses are blasted with the smell of fresh baked goods displayed so…read moreinvitingly in an open kitchen setting where you can watch the yummiest sweets being prepared & baked. So many options including a large array of GF. I took home 4 GFs and 4 regular sweets and not 1 was a disappointment. The whole family raved. Super convenient location though I have passed by the area for 5 years and never noticed. Found the 5-star reviews on yelp and gave it a try. Owner/ baker takes great pride in this business.

Coffee was wonderful!! The customer service was excellent! We felt right at home and will…read moredefinitely be back to try some sweets!

We saw people walking with coffee and they recommended The Sweet Shoppe. We absolutely fell in love…read morewith all of the positive words on the wall. The bakery items all looked delicious and we wanted them all. We ordered cinnamon bun and had it warmed. I ordered one of the specialty drinks (The Jolene) and my friends wanted just black coffee. They did not have any fresh coffee so they offered her espresso with water, and said they could bring the half and half out for her to add herself. The cinnamon bun was mouth watering and delicious. My friend and I both felt that our coffee wasn't very flavorful, and almost watered down. I would definitely try it again if ever in town, especially for the bakery items!

This was my first time visiting Helen, Georgia. I came here to visit a friend of mine, and we came…read moreto spend the day here. My friend recommended going to this restaurant and I'm so glad that we did. Why you were waiting on a table as the dining room is rather small you can pick up something from their bakery. They had lots of delicious treats. I did have the cheese danish, which was amazing. For lunch, I started with the tomato basil soup probably one of the best I've ever had. I got the grilled ham and Swiss with potato chips. I definitely would recommend this place for breakfast or lunch however be prepared to wait for the good food. Julie was our server and she was very attentive and professional.

Most authentic meal I had in Helen. Wonderful friendly staff, a great to go bakery and deli and a…read moresmall German product shop. Whether it's breakfast or lunch, you can't go wrong.

Zelle's Cottage showed up and showed out by creating some phenomenally delicious desserts for my…read morewife and I's special day! I have to be honest, desserts for our wedding was the last thing that we booked as we had a bit of decision paralysis, but our cake tasting meeting with Jennifer quickly set us at ease. She was so easy to work as she provided her knowledge and guidance while also ensuring our voice and our needs were heard and met. We were blown away by both the flavor and design of our custom cake, as it was far more perfect than anything we had imagined! Additionally, our guests devoured all of the cupcakes that Jennifer and her team brought over, and they were so excited to be able to share which of the three flavors they enjoyed the most! Spoiler Alert: It was incredibly hard for the majority of our guest to decide on just one because they were all wonderfully decadent and bursting with flavor! We will definitely be reaching out to her for any future needs our family and I may have, and recommend anyone and everyone to use the services of Zelle's Cottage as well!

Do you have a special event coming up? Birthday? Wedding? A Tuesday?…read moreDo you like cake or sweets? Then you need to check out Zell's! Jennifer is so nice and seriously has THE BEST cakes around. We are so excited to have her do our wedding cake and cupcakes. She will also coordinate an awesome tasting for you with flavors that line up with what you're wanting and she will work with you to make your vision come to life. So add a little sweetness to your random weekday night or special event and order a cake or cupcakes you won't be disappointed. Everything is delicious.