If you want your car service and complete peace of mind , see Josh at the service dept . Without question when Josh hands you the keys to your car you know everything was done right . He's on point and knows his job well . Josh has earned my respect and if he can find you a discount he finds it . I will continue to return to short pump BMW because of Josh read more

I am writing to formally complain about the poor experience my wife and I had at Checkered Flag BMW in Virginia Beach today. After researching the 2024 BMW i4 and securing bank approval, we called ahead to confirm our intentions and drove three hours to purchase the vehicle. We expected to utilize the current incentives listed on the corporate BMW website, which closely fit our budget and stated that military and loyalty discounts could be applied after a negotiated price. However, the dealership refused to negotiate the sales price, and we encountered multiple inconsistencies: - Financing Discrepancies: The Michael Russell initially offered a 2.99% interest rate for 60 months, which did not match the website. When challenged, he took a photo of the 2.99% for 72 months offer, which the Clayton Moats sales manager then approved. - Dismissive Customer Service: When we spoke to the sales manager regarding the pricing policy, he was dismissive. After I cited the corporate website, he stated we should have called first, despite the fact that we had called in advance. - Misleading Advertising: While the manager acknowledged that the corporate website was misleading regarding negotiations and incentives, he made no effort to remedy the situation or honor the terms. This experience felt like false advertising intended solely to get buyers into the showroom. Due to the lack of resolution and disrespectful treatment, I plan to file a formal complaint with the Better Business Bureau and share our experience on social media. I expect a response detailing how this matter will be addressed but I don't think they will respond. Buyers Beware Sincerely, Ivan M. read more

Horrible service department. CHECKERED FLAG BMW Beyond disappointed. I purchased my BMW 850i 1 yr ago. (11 months ago when in for service). Brought in for oil change and state inspection. Car had a couple of intermittent warnings. (I called my regular Svc advisor after first warning. No issue found). I purchased the extended warranty because of all of the computers in the car. Apparently diagnosing issues isn't covered by the warranty. Because one of the sensors was going off, even though coolant levels were correct, that's a charge. Addressing other computer issues was not covered bc it was diagnostic. No one should EVER have an $850 Svc bill on a car you've owned less than 12 months. 30k miles. I was warned about CHECKERED FLAG, should've listened. read more

Checkered Flag BMW may have the worst service department in the area. They have my 760 in for "emergency service" and can't get the part, waiting fro one from Germany. Since we have had the car this is the third time for the same problem. What makes it worst is you can't talk to a real person but have to deal with their automated service and don't wait for a call back. You might get a text. And then no loaner and the young lady in that department is just rude and full of excuses rather then focus on a solution. While I have never used CASEY BMW they have to be better then Checkered Flag. read more

Second time here, first was to buy my daughter her first car. Great customer service! I actually don't mind paying a little more knowing that the car is getting the best treatment a car can get! My daughter loves her X2!! Today for oil change and inspection we worked with Danny. He's awesome!! Super nice, explained everything in detail and really took care of us. Took walk over to check out the new hotness in the showroom, no one bothered me until I was about to leave and the nice gentlemen said, let us know if you have any questions. I love that! Not pushy! Highly recommend! read more

This is now my second trip to our local BMW for a test drive. This time went much more smoothly. BMW has stepped up their game in comparison to other luxury car brands in the same group as them. Warranty coverage and friendly service. We worked with one of their sales agents prior to arriving and he was ready and waiting with some details/info on the cars we planned to purchase if the test drive's went right. In the end, I ended up loving the X1 despite the smallest size. They are not pushy at all - it's been a week and I haven't gotten any phone calls or pestering me; while another local dealership has called me EVERY single day this week. read more

They will sell you a car for $100k but when it comes to servicing that car their service department provides you with a below average service. When you call them they don't provide you a solution. They never return your call! read more

I traded a 2022 Mercedes GLC300 in for a 2022 BMW x3. The day we went pick her up I didn't check the interior out very well Until I got home. They did not clean the interior at all. I had food under the front seats and even found a nickel setting right there in plain sight. They was sticky stuff on the driver wheel. The piece that is put where the cigarette lighter is was missing . The sales person went and grabbed one out of another car. Funny if they cleaned the car out and detailed it like they're suppose to for customers who are buying something from them They would have found it in the backseat. They was stuff even on the roof of the car. This was my first and last time ever getting anything from this dealership. Obviously this was not a brand new car but it was new to me. If this is how they treat people buying used cars from them I should have gone back a got my Mercedes back. read more

Your response seems a tad tone deaf.Let me list prices so people can see before going. 260 for diagnostics which doesn't get deducted from work done. 2800 for windshield replacement (safelite 1k) 900 dollars for replacing the door to a charging port (ordered 89 dollars completed myself) 299 for brake fluid replacement. 1300 for replacing two brakes (ordered for 400) 2300 for axial/work for being worn but not actually broken. Spent 600 dollars to replace brake fluid. read more

UPDATE: it was time for a new car.. It was such a sad time to replace my car. I was so attached to "Mocha." I bounced between Audi Q7 and BMW X5. Finally went back to BMW. Searching the lot and coming up with nothing at the time inventory was scarce. I continued to service my car. My super pleasant and informative salesman Michael had a great lead on a just traded X5 SUPERB condition vehicle. The previous owners were still in process. Lovely couple, I might add that I had an "extra" car! OKAYY, so Michael made my transaction smooth, effortless, comfortable, and professional. I honestly had no reservations with him as he was so easy to talk to. The car was certified in a day, in 3 days, if that ibdrove off the lot with my new pristine well maintained crazy low mileage X5. Michael taught me all about my ride. He poured his expertise with BMW into my memory bank for YES, the ULTIMATE driving experience. I had a small service today and just could not leave without saying HI to this lovely man. I sincerely appreciate his attention to my details when purchasing my new car. The service area Jason and Jessica are top-notch care reps as well. Caring and polite, which is seldom seen in a car dealership. They keep open the lines of communication when your vehicle is serviced. It's always a pleasure to see them WAY TO GO! read more

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From Trade-In to True Believer: How One Service Rep Saved My BMW Relationship Have you ever had that moment when exceptional customer service completely changes your mind about a company? Let me tell you about Jason Hill at Checkered Flag BMW in Virginia Beach, who didn't ensure my vehicle was repaired--he restored my faith in what service should be. It was the perfect storm of frustration. My 2021 X5E's batteries died just THREE WEEKS after my factory warranty expired. Yes, you read that right--three weeks! As if the universe had set a timer. There I was, stranded with a luxury vehicle that wouldn't start, facing a tow truck and the sinking feeling that comes with unexpected repair bills. Que BMW Roadside Assistance, and towing to Checkered Flag. When I called Checkered Flag BMW, I discovered another unwelcome surprise: they had discontinued their courtesy pickup service for customers beyond 15 miles. Living in Suffolk, 29 miles away, this felt like the final straw. I made a decision right then: I would get my BMW fixed and drive it straight to the Mercedes dealership. My relationship with BMW was over. The Unexpected Turn Enter Jason Hill, Service Representative at Checkered Flag BMW. From our first conversation, I could tell Jason was different. He didn't just process my complaint--he actually listened. When I explained my situation, there was no defensive posture, no corporate script. Instead, I heard genuine concern in his voice. "I understand how frustrating this timing must be," he said, acknowledging the warranty issue without dismissing it. "Let's figure out what's happening with your vehicle first, and then we'll discuss all your options." Jason explained that both the primary and auxiliary batteries had failed ($1,089.14) and would need replacement together as a set. He also noted I needed an oil service ($247.76) and state inspection. But it wasn't just what he said--it was how he said it. No pressure, no upselling tactics, just honest communication about what my vehicle needed. What happened next truly surprised me. While the official policy couldn't be changed, Jason worked tirelessly behind the scenes to minimize my inconvenience. He prioritized my service appointment, coordinated with the technicians to complete the work efficiently, and kept me updated with timely texts and calls that made me feel like I was his only customer. And then came the unexpected gestures that truly set Jason apart: without my asking, he applied a military discount I wasn't even aware I qualified for. When he learned I had taken an Uber to the dealership, he immediately deducted the cost of the ride from my bill total. These weren't corporate policies he was required to follow; they were thoughtful actions from someone who genuinely cared about making a difficult situation better. When discussing the warranty timing, Jason didn't just shrug it off as bad luck. He took the time to explain exactly what had happened with the batteries, why they failed together, and what could be done to prevent similar issues in the future. He transformed what could have been just another repair into an educational experience that empowered me as a vehicle owner. As I prepared to pick up my repaired BMW, I realized something had shifted. My determination to trade in my vehicle had completely evaporated. In its place was a renewed appreciation for both my car and the dealership that serviced it. Why? Because Jason Hill had demonstrated something increasingly rare in today's world: genuine care for a customer's experience. He hadn't just fixed my car--he had addressed my frustrations, respected my time, and treated me like a valued client rather than just another repair ticket. Jason's exceptional service didn't just save one customer relationship. Its impact extends much further. Instead of telling everyone I know to avoid BMW (as I had planned), I'm now sharing this story of outstanding service. I've gone from a dissatisfied customer ready to leave the brand to an advocate singing its praises. In an age where customer loyalty is increasingly rare and one negative experience can go viral in minutes, Jason Hill stands as a powerful reminder of how one person can completely transform a customer's relationship with a brand. If you own a BMW in the Virginia Beach area, ask for Jason Hill. In a world where exceptional service feels like a luxury that even luxury brands don't deliver, he stands as a reminder of what the customer experience should be. Checkered Flag BMW should consider themselves fortunate to have him representing their brand--I know I'm grateful he was there when I needed him most. Because of his professionalism, empathy, and problem-solving attitude, I'm not only keeping my BMW, but I'll be returning to Checkered Flag for all future service needs. Sometimes, it's not the car that keeps you loyal to a brand--it's the people who stand behind it. And Jason Hill stands taller than most. read more

As everyone else mentioned, $199 for diagnostic. I'm not a car person so I take whatever the service manager said how $900 labor on fuel tank retainer clip. But the alignment here in Checkered Flag BMW is definetely overpriced. $449 for 2010 and newer models, $349 for before 2010 models. I googled BMW alignment and most of the BMW dealers offer around $200 for alignment. Yes, price varies in different locations. But what causes the price so top of market? I guess Checkered Flag is the only BMW around and the other one is by Newport News airport. So people have to come here to pay for so jacked up price. The service is alright. Received a BMW discount on parts after I asked about any discounts. read more

Checkered Flag BMW - Car Dealers Near Me - Virginia Beach, Virginia

I brought car in for diagnostics for a check engine light on. Joseph was overseeing my experience at the dealership. I dropped car off and 3 hours later got a call saying theit equipment couldn't read my computer therefore couldn't tell me the problem but still wanted me to pay the $220 diagnostics fee. then offered to charge me $350 to find out why they couldn't read my computer in my car. TOTAL RIP OFF!! if you can't read it the first time you won't be able to read it the second! and you obviously could tell me the problem because you offered to for $350 + $220! I'll take my BMW to European autoworks or something! BAD BUSINESS! read more

let me preface this review by stating it has no bearing with my service experience. Darrick was top notch as always and the work done to my car was exceptional. The reason for this 1 star is because of my experience after. After picking up my car 0n 1/25 I noticed I had been overcharged. The service manager, Krystl, informed me I would be reimbursed once my funds cleared. I paid with a cashiers check so I figured it wouldn't take long. Here we are 3/25 and I have yet to be reimbursed. TWO MONTHS LATER!!! I've tried to contact Krystl through phone, text and email to no avail. I've also sent an email to General Manager Ashley Harrison to not get a response from her either. I've left this same review on their page and got a generic response of "Our team acknowledges this review" while they respond to all other reviews. read more

Chris Grandison was Amazing! Very professional and went above and beyond to get us the best interest rate. He made the process smooth and stress free with read more

Whatever you do - "don"t purchase a crystal fusion warranty. The claim process is set up in a way that makes it nearly impossible to complete the process. Checkered Flag service department applied the product but when there's a problem they are hands off. I've been a BMW customer for over 10 years - I'm done!!! read more

I Pray this review reaches the people it need to! I pulled in with a 2023 BMW and CASH in hand to purchase a 2026 X6 I had seen on their website. I walked the lot, located the vehicle and even sat in it and not a single person came outside to say hello. Now it is about 35 degrees outside so I gave the benefit of the doubt maybe they didn't see me. I walked past the exterior of the glass showroom where there was about 4-5 Employees sitting in the Sales office that sit to the far right of the showroom and every single one of them looked at me through the glass as I looked at the cars on their patio. Not a single person came to greet me. I then walk inside the showroom past that same group of employees that saw me and still no one got up to say hello or offer me help. After 2 laps in the showroom a lady offered her hand when she finished up with a customer. As a Finance Director and someone with 9 years in the car business, I am highly disappointed in my experience. Our team would never allow someone to walk past them AND make eye contact multiple times without an acknowledgement! I will be informing their GM Directly and I will be taking my business to Casey BMW! I live 5mins from this location but after the straight disrespect I will never give checkered flag my business! read more

I purchased my vehicle from this dealership. The purchasing experience was great. However I have had terrible experience with the service department. I purchased a maintenance warranty with my car which covered maintenance and oil changes. My car is a Mercedes and every time I have had bring my car there (oil changes) to be covered with the warranty that I paid money for the service reps look at me like I'm crazy for bringing my car there because it isn't a BMW. I've been told every year for my annual oil change "we don't service your car it's not a BMW". If that is the case please stop selling products and or cars that you can't service and not educating your customer service representatives of what the warranty covers. Also when the service representative see's that my car isn't a BMW.. I get an instant attitude as if it's a bother for them to help me with a service that I paid for. At this point I don't even want my car serviced at checkered flag BMW. Please train your people to do better! read more

Took my car in for routine maintenance which was taken care of with no issues. However after the fact I was given recommendations for further repairs that needed to be conducted which at the time seemed exaggerated and the price inflated compared to previous repairs I had done at another BMW dealership while out of state. Either way I called around to another local BMW dealership in the area and the repairs that were quoted by checkered flag as "required" were absolutely not needed and they charged $1000 less. Highly disappointed in this service department. read more

I schedule service for my vehicle a week prior. Day before drop off I get a message saying no loaner was available. Not a call but a text message! It's been two days I've been trying to get transferred to the service center and everytime it's busy. Their over the phone customer service is at an all time low. I'm utterly disappointed. read more

On January 2nd I placed a deposit on a custom X3 M Series build with Will Bailey at Checkered Flag BMW. At the time, I was told allocations generally took 2-3 months, followed by another 2 months to complete the build for pick up. Running an OEM distribution organization of my own, I fully understood there would be tolerance associated with the lead times provided due to supply chain and raw material interruptions. Being told the allocations traditionally are announced the first week of the month, and with Will stating that there's a shot I could still make it on the January list, I was thrilled to begin receiving updates on the progress of my vehicle. To my detriment, there would be no updates provided from January through late May. I called each month, of which I can only believe I was ignored, as my calls were never answered by Will, nor any callback received from the countless voicemails left. Not wanting to lose my place in line for allocation, I decided to stick it out and figured I'd stop by the dealership in April since there had been no contact up to that point. He was apologetic, but did not seem sincere. He told me he would be reaching out to other dealerships to swap allocations. I walked away knowing that I would be out of sight and out of mind the second I reached the parking lot. As expected, not even a follow up to provide an update on any progress or failures. I called the dealership weeks later and asked if Will was still employed due to the no contact made, and they passed me over to another sales rep for help. I explained my situation and they were very apologetic and told me they would call back with more information that day. No call back. Mind you, I could not get a hold of any managers either... all calls delivered to voicemail. I continued to call and leave voicemails and finally received a reply to one of the many emails I sent, which stated I had waited too long and he was going to find out what was going on. Knowing that the cycle of no effort, customer service, or proactive communication, let alone any communication, would continue, I called a competitor BMW dealership a couple hours away for a sanity check. I was shocked to have reached a manager right away, whom was beyond professional and helpful. Within minutes he laid out all of the available allocations for the vehicle I built, and even filtered it to this region and availability of custom allocations. To my dismay, he also told me production on the 2023 would cut off around June/July, meaning I should be prepared for the 2024. All information I would have expected to of been proactively communicated to me from Checkered Flag. I also asked if they were contacted regarding an allocation swap, and the answer was no. With that information, I walked into Checkered Flag to request a refund on my deposit. When greeted by whom I assume was a manager, and asking for Will, the interaction was very distasteful and felt cocky as he loudly stated, "Will, a new sale just walked in for you." I reintroduced myself stating he may not remember who I am, of which he stated he had, and said sorry about the wait. I immediately requested a refund, of which he sat me at his cubical and said he'd be back once AP handled the refund. While waiting for 10mins staring into space, I assumed Will or even a manger would come by and see what they could do to maintain me as a customer. Clearly they did not care about the custom M Series vehicle that they could earn easy commission on, because I sat there until Will was done waiting for AP to process and print out the paperwork. I was very much being avoided, just the same as all of my calls. I have never been so displeased with the vehicle sales cycle, or lack there of, at Checkered Flag BMW. One month after I placed a deposit with the other dealership (done immediately after my refund was transacted), I received an allocation. Typically I'd chalk this up to a "bad apple" or one off situation, but the continual cycle of zero communication and lack of care for the customer is a direct reflection of the management and sales staff at Checkered Flag BMW. I highly recommend any local VA resident in search of a new BMW sacrifice a two hour drive and get optimal service without concerns over your investment. read more

I absolutely love my new 2025 X3 BMW. My salesperson, Josiah, led me through the whole process. I was able to test drive a couple of cars and then they ordered the model with all of the features I wanted. I only had to wait a couple of weeks to get the car of my dreams! Thanks, Josiah, and the rest of the team, including Jason in the service department. read more

If you don't want your time wasted by having your car serviced multiple times over a month + period when one appointment would have sufficed, to then not have you car notifications reset, and then the customer service manager (Ashley) will not return any message, I would suggest going to any other BMW dealership to have your car serviced. read more

Kudos to Reggie Parsel for being the most patient and understanding service adviser . I'm new here to Virginia and he took the time to explain and make me feel comfortable two thumbs up to a great job and awesome customer service! read more

This is second time I have to submit a review on this body shop. I had my hood repaired for a insurance claim and was at the car wash and the paint started coming off the hood where the repairers had been done. I called and setup a appointment to have the work redone. I brought my car in to have the repairs asset. I was given a date and time and Brian said he would get back with me with the information for my rental. That never happen because when I called in today no vehicle had been reserved. And the time Ibwas given was outside of their normal working hours. How would you feel if this happen to you.?? Do you want to deal with the frustration that I'm having to deal with again? read more

Checkered Flag BMW - The hood was repaired and painted and then this happen. - Car Dealers Near Me - Virginia Beach, Virginia

I wish I would've read the reviews before I drove 3 hours to this dealership. I submitted an inquiry on a used vehicle and they said the car was still available. When I went to the dealership, the car wasn't cleaned. You would think a "luxury" BMW dealership would've taken more pride in their cars...they knew I was coming. Besides not being ready, they said the car had to undergo maintenance and would be available in a few days. I was still interested in purchasing the car and followed up on the car, only to find out that it was sold a WEEK prior to my visit! They honestly could've saved us the trouble of traveling from out-of-town and wasting our valuable time. I wouldn't recommend anyone to this dealership and probably not to any of their other Checkered Flag locations. read more

Dropped my vehicle off due to a large coolant leak that I could not find due to not having a pressure tester. They quoted me for a oil filter housing, and even sent me a video of where it was leaking from the bottom of my car. They quoted me for $3,100 for this job, I did it myself (self taught from youtube, for $300( the part cost, and finished in 6 hours (dissemble and reassemble) Red Flag #1 how many hours and what rate brought their quote to $3100?! Once the new oil filter housing was attached, the leak persisted the same exact rate, and spot. At this point I threw in the towel and took it to my indie. They diagnosed and fixed my coolant leak the same day, for $1200 parts included! The issue was not even remotely close to the oil filter housing, it was a large coolant hose that has 2 smaller ones coming off of it, the part had failed allowing coolant to leak before it went through my engine block! What this mean is BMW failed to due the bare minimum, and literally just guessed where the leak was coming from via they're own 2 eyes, as opposed to doing their due-diligence and running a proper pressure test, instead they used their money loving eyes and tried to drain me. To add to this, prior I went to the dealership regarding the head cylinder ventilation line service advisory, it was to be a free fix due to the knows defect and failure of the part leaving cars stranded. A few months prior the the advisory, I paid out of pocket to repair this part and inquired about a possible reimbursement (repair was over $800) to which they ghosted me, I followed up via call, email, and text on the business card I was given for the service advisor, just straight up ghosted me. I highly recommend avoiding this dealership and finding a reliable European only shop on VB Blvd!!! read more

I would like to start off this review by mentioning the fact I was in the market for buying my FIRST car, so this experience was expected to be memorable from the get go. Working with Checkered Flag BMW was a true blessing, because the team was respectful and catered to my inquiries since day 1. Jacob was very knowledgeable and resourceful. In the event he was unsure about a question, he was prompt to consult others and never left my questions unanswered. That ladies and gentlemen, is how 5 star customer service is performed. Checkered Flag BMW has my upmost respect for their professionalism, knowledge and resourcefulness. I would like to end this review with a special shout to Jimmy Anderson, Lucius Sessoms, London Brawn, Mauricio, Kwamie, Sierra, Frederick, Corie, Jole and Will. When I walked out to pickup my car, I was surprised to be met with a red carpet like celebration. As mentioned earlier, this was my first car and the purchase was definitely a memorable one. The TikTok link is below, definitely worth the watch! https://www.tiktok.com/t/ZTdK5sXqt/?k=1 read more

Checkered Flag BMW - Car Dealers Near Me - Virginia Beach, Virginia

It's absolutely crazy how bad the reviews are at this dealership. I left them a few years ago and for a while was driving from Virginia Beach to Newport News for service at Casey's BMW before moving to Suffolk. I will agree that I've had my issues with service as well as sales and to this day refuse to purchase from this dealership again. read more

I scheduled my appointment for an oil change a week prior to bringing it in. I dropped my vehicle off the night before the appointment. When I filled out the form on back of the envelope it asked when would you like for your vehicle to be ready so I said by noon. I never heard any feedback from the service department giving me an update on the status of my vehicle even though I left a message inquiring about the status. Upon arrival which was around 12:30pm I found out they hadn't even pulled my vehicle in to begin the service!! Needless to say I didn't get my vehicle until 3:30pm which was just in time to fight rush- hour traffic. I made the appointment in advance so that I wouldn't have to sit at the dealership to wait but I was informed by my advisor that waiters are taken care of before drop off's. Either way if it weren't for the oil change package I purchased I would not be a repeat customer. It's up to the service department to retain customers after the purchase of the vehicle, that's a big part in having someone purchase another BMW from your dealership. read more

Trust the reviews. Don't buy here and don't service here. We have owned BMWs since 2010 and this dealership is a disgrace. We are now switching to Toyota and not Checkered or Hall!! Buyer beware. read more

This place mandates that you have your vehicle serviced with them if you lease or buy from them. I had valuable items stolen out of my car from my center console. I reported this to the service department and I was told they would call me back. Apparently I was the third person have items stolen. I called three times and attempted to talk with "Joe" who serviced my car. I left several voicemails and ended up calling their supervisor to which "Joe" claimed never receive any calls or VM. Do not do business with checkered flag BMW! You will get scammed one way or another. read more

I expected so much more from a bmw dealership. When I purchased my bmw 2 years ago, the sales experience was pretty lacking. I spend 3 hours waiting to pick up my car even though I told the sales person when I was coming in. Nothing was ready. I had a few frustrating calls regarding the financing after that. But service is especially frustrating. I went last year for an oil change. No loaner cars available even though my sales person assured me they would be. I scheduled a wait for it oil change. My husband still picked me up, we did some shopping, had lunch, and I still had to wait over an hour. I called today to schedule an oil change, I have to wait almost 4 weeks. I am over an hour away and can only come on Friday. And guess what, no loaners available. I had better service from the chevy dealership. Very sad. Do better checker flag. read more

poor customer service. They're only nice before getting money out of you after that they're rude and have tons of excuses

Be careful of the used cars here. I purchased one and had to return it the next day. They had another car I was interested in. Both cars were from New Jersey. Check your car fax. They allowed me to return the car. read more

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Had a great experience with Scott Hinrich from start to finish. Told him my budget and we were able to work within it to get me in the perfect vehicle. He was very thorough in following up to complete financing requirements prior to the date I was able to come in and buy. Customer service was first class and he was patient while I was making a decision of which vehicle I wanted. At the end Stan was so friendly and helpful with finishing up the paperwork. I am now the proud new owner of a BMW X3. I had a wonderful experience at Checkered Flag BMW read more

Derrick Williams provides exceptional customer service! The only service advisor that I would ever want to work with!

Quick service when scheduled in advance. Short wait time in the lounge- exactly in line with estimate provided up front.

We had the best experience buying our BMW X3 from Will Bailey and Checkered Flag BMW. We were in the market for months but hadn't found the right vehicle and quite honestly letting go of the sentimental value on our van. We happened to walk on the lot to look for a the vehicle we saw on the website. The listing on their website had GORGEOUS pics and a lot of description. We wanted to take a look and possibly test drive to see if we would like it. No one harassed us like at most places. Will kindly walked up and asked if we needed help. He was NO PRESSURE, NO ASSUMPTIONS! He was just interested in helping us and answering a ton of questions. The next thing we were testing it out on a demo ride. He was so knowledgeable about the tech, the specs. He was honest about the comparisons to others we were looking at. We were sold! The process from start to finish was a dream. I got to have my dream car, dream deal and an awesome RIBBON to boot. They made us feel at home, no pressure and valued as potential customers. Now we are valued customers for life. I'm still pinching myself. The experience with finance and sales was unlike any other. If you are in the market for a BMW new or certified pre-owned, GO TO Checkered Flag BMW. Don't walk..... RUN RUN RUN. They are aces! My family and I will come back and recommend them to our family and friends all day!. Thank you Will for being the BEST!!! PLEASE SEE WILL BAILEY! He will take great care of you! Totally appreciate your kindness and your team's! The Sheets Family read more

Complete lack of communication at this dealership! I purchased a brand new BMW here, drove it a few miles and the check light engine came on. It has been getting "serviced" since that time. I have no idea what is going on with my car, no one will answer the phone, no one will supply updates on when I can get my car back. I have never experienced a new car buying situation such as this!! *while doing g this rating, I got a call that they lost my key, so they are going to be "kind enough" to order me another one FREE OF CHARGE" to replace the one THEY LOST! (How kind of them) and after they receive the key replacement- they will start on the repair and will be kind enough not to charge me for that either- one week and a day after they have had my new car, just driven off the show room floor, in the shop! I have no words for this place. If zero was an option, it would be what I pick...and of course, NO ONE has the number to the corporate office. I was thanked for being so patient and understanding about this "unusual situation"..somehow, I am not convinced this is unusual. I am currently paying for a car I don't have.. read more