I'd like to start off by saying that this dealership is amazing they went above and beyond to help…read moreus my family and I to purchase my first ford truck not only were they able to get us approved within 45 minutes out the door within an hour, they sold us a very, very nice truck. The team was very helpful kind considerate understanding they found a way to get us approved. It was amazing. They also took both our trade-ins and gave us a really great deal for them paid off our old loans & put us in a brand new 2025 Ford F150. I can't say enough about this dealership they're amazing. We're definitely gonna refer friends, and family, and I'm definitely gonna buy another truck from them in the future. They treat you like family. They will do anything to find a way to get you approved. They will help you. They will listen. They will find the right vehicle for you as well too. Ps. Stop by talk to Frank, Juan or Jason one of the managers. Tell them you only want to deal with them. They will make sure they will make you feel at ease. Find the right vehicle for you get you approved in a couple minutes and out the door within an hour.

I'm sharing my experience purchasing a used vehicle from Cocoa Ford because of serious concerns…read moreabout how my financing and credit inquiry were handled. After approximately two weeks of negotiating the price and working through various markups and add-ons, we finally reached an agreement. Despite my top-tier credit, someone in the finance department told me that 9.4% was the best rate they could offer. They encouraged me to seek outside financing if I could do better. Within five minutes, my bank approved me at 6.4%. Because I live three hours away, I arranged to visit the dealership to inspect the vehicle, get the out-the-door price in writing, and leave a deposit before finalizing my bank loan. My plan was to return two days later, on Saturday, with a cashier's check and complete the purchase. During my visit, I clearly explained those intentions to Alex Braun in financing and my salesman, Andy. Alex repeatedly encouraged me to finance through one of the dealership's lenders. I told him I would only consider that if he could beat my bank's rate. He said 9.4% was still the best he could offer--three percentage points above my bank's rate. Nevertheless, he continued suggesting that I take the dealership's loan and then pay it off with my bank's loan. I firmly declined. I wanted a straightforward transaction and explicitly stated that I did not want two loans for one vehicle. Alex and Andy then told me they needed to pull my credit to hold the truck. They said that even with a deposit, someone else could purchase it the next day unless they checked my credit. I questioned this, explaining that holding the vehicle was the purpose of my deposit. After considerable discussion, they assured me that the inquiry would be a soft pull, would not lower my credit score, and would not be submitted to any banks to shop for financing. Relying on those specific assurances, I reluctantly agreed. I then waited approximately an hour while Alex and Andy met privately in the finance office several times. Eventually, they returned with paperwork and a temporary tag, telling me I could take the truck home that evening. I declined and reiterated that I would return Saturday with my bank's check. When Alex presented the paperwork for my signature, I understood that we were preparing the purchase documents for Saturday. After initialing the first page, I turned to the second and saw a 9.4% annual interest rate. At that point, I realized I was being presented with dealership financing documents despite having repeatedly declined that arrangement. I stopped signing, expressed my anger and concern, and left. On the drive home, I received a Credit Karma alert reporting a hard inquiry from Cocoa Ford, along with a decrease in my credit score. This directly contradicted the assurances I had received about a soft inquiry. I ultimately returned and purchased the truck because it was the specific vehicle I had been searching for and was difficult to find. However, completing the purchase does not change my concerns about what happened. Based on my experience, I strongly recommend obtaining your own financing quotes and carefully reviewing every document before signing. The dealership offered me 9.4%, while my bank approved me at 6.4%. More concerning was being presented with financing I had explicitly declined and seeing a hard inquiry after being assured the credit check would be a soft pull. I found this experience misleading, unprofessional, and deeply troubling. Customers should be able to trust that their financing decisions will be respected and that statements about credit inquiries will be accurate. My experience at Cocoa Ford left me without that trust.

Dane Cacace made the whole car-buying process genuinely enjoyable. He's professional, easy to work…read morewith, and really knows his stuff. He listened carefully to what I was looking for and helped me find the right vehicle without any pressure. Big thanks also to the sales managers and Chris in finance for making everything go so smoothly.

Have you ever heard the expression "I wouldn't throw water on it if it was on fire!" Well this is…read morethe best thing I can say. Service advisers with sketchy advise. Courtesy transportation NOT! Calling me with accusations of damage to loaner vehicle they later had to walk back with apologies. I'm way old for this drama especially after spending $2700 for work I probably didn't need, who's to say? However I am lucky enough not to have to deal with crappy service. They are right I do need a new car and I will be trading in my car, at Cocoa Honda so I never have to deal with Hyundai dealership again!

The process from meeting Jordan the sales rep to Chad the GSM to Jacob in finance was professional…read moreand stress free. No I didn't pay sticker. But we did come to a mutually agreeable price for the exact car we were searching for. They provided all the information I requested. Laid out options for us to consider and gave us no back-and-forth waiting game. Just a professional experience and they genuinely seemed to want to make sure we were happy at every step. It was transparent and while it took some time we were in and out in time for lunch. If I am ever in the market for another Honda product this is the dealer I would go to. Oh and I drove from my closer local dealer to SpaceCoast for a reason. IYKYK.

I've dealt with honda for Years- bought my 2023 Honda here- just recently went to try to get a…read moresecond key( they only provided one when I bought the new car) - manager promised to help me but only wanted to SELL me another CAR! Didn't help at all! this place had gone downhill- don't go here - they are not nice!

I had been to other dealers and got the song and dance but in the end they couldn't get me into…read morewhat I wanted for the price point I needed. Going to Extreme there was no pressure from their sales staff and they helped me get into a car at my price point. I felt like I was a part of the family. Great place to go.

Had to wait 2 months to get the registration to the truck, after I paid for the registration and it…read morestill didn't ship after 30 days I had to call them the owner got frustrated hung up and told me to "come see him in person " , then about a month after that they called again tried to ask for another $150 to mail the registration. Truck they sold me for $8000 doesn't have a key to unlock the door only turns the ignition, horrible parasitic draw in it aswell, slapped together crappy trucks take your money somewhere else Scummy family scummy owner scummy business

If I could give them less than 1 star, I would. This…read morebusiness is a nightmare. I bought a car from them. It was a LEMON. I had to repair every major part of this car. You are forced into repairs with them, with their half priced "warrantee." Every month there was another repair, bring my car payment from $250 to over $400/month, for a junk car. In the end, I let them take repossession of the car, bc I could no longer afford it, and they STOLE $500 from my bank account, using the debit card info I had trusted to them for payments. DO NOT do business with this company. It is run and employed by dishonest, greedy people. YOU WILL REGRET IT. In the end, you will pay more than double, for a junkyard car, and they will rip you off in every way possible.

I was in the market for a SUV and saw an Isuzu Amigo and Jeep Cherokee for under two thousand. My…read morewife, three year old son and myself traveled a bit over an hour to Cocoa, FL in hopes of purchasing one of these vehicles. As it turned out, the Amigo had been sold and not yet removed from the website, even now when I write this review it's still listed. We were instructed to travel a few miles more to their "budget" lot as I'll call it to see the Jeep. We found it but the Jeep had a flat tire that was well into the black top. All of these vehicles were around the side and back of this repair shop so I went around to the business to ask about the Jeep and to my surprise that repair shop had nothing to do with the ten or so vehicles littered around. At this point we decided to just head back home. Yes, I should've called first to confirm their inventory but no where on their website is it listed that their lower priced cars are at another location several miles away.

I have known Steve going on 14 years now. He's definitely a very kind and understanding person and…read morehe's most certainly a man of his word. He often goes out of his way to help his customers, I when I said that he is always willing to go out of his way, I'm mean from the day you make your initial down payment on your vehicle, until the day you make your final payment, he is there for you. He's definitely a man of integrity, which isn't something that you come across easily these days. Don't get me wrong, he's has a business to run, and he's tough when he needs to be. That being said, he will bend over backwards to take care of his customers, he is just that kind of person. 14 years has passed since I first met Steve, and I still think back on my experience with purchasing from RJL fondly. Additionally, Steve personally picks out each vehicle he sells, really takes the time to purchase the best cars for his customers, then services them to make sure they are in top running condition, and finally, he sells them at a reasonable price. I've heard customers say, on numerous occasions, that their experience with purchasing a care from RJL has been so great, that they now refuse to purchase their vehicles from anyone else but Steve. I actually went by went by RJL recently (after 14 years...) and I can safely say that Steve hasn't changed one bit, he's still the super awesome, easy to talk to, and kind hearted person that sold me one of my favorite cars to date (a 96 Mitsubishi Eclipse), he's still the same, hard working, caring person, that was so good to me all those years ago. He cares not only for the quality of his business, but for his overall reputation, for his customers, for his employees, and he's also one of those rare business owners who genuinely cares about offering his customers a quality product and at a reasonable price. You can pretty much guarantee that any vehicle you decide to purchase from RJL is going to be a good one, he's not one to cut corners at the expense of his customers, if anything he put's the needs of his customers above all else, even his overall profit from a sale. If you are considering purchasing a vehicle from RJL, please take my word for it and don't hesitate to purchase from Steve. He has a great selection of quality vehicles, competitive pricing, and offers excellent customer service, service that I guarantee you won't find anywhere else. On top of all of this, he's actually cares about his customers, and that is not something you find everyday... especially when purchasing a car.

Today I went with my friend to pick up the car he was supposed to buy. He had been in the lot 2…read moredays prior to purchase it, but it had a problem with the power steering. He called every day, and even went back to the lot to make sure they knew he was serious. Today, he was there at 830 to buy the car, and someone else arrived AFTER him, offered a few dollars more and took the car, right out from under his nose. This dealer is no kind of business man, and should be put out of business. A Man is nothing if he doesn't have his word, and the car dealer assured my friend, he could have the car, when it was ready to sell. Do yourself a favor and do business with someone else.

My husband and I had a GREAT experience at their location in Cocoa. If you want a no sales…read morepressure, knowledgeable and friendly time buying a car/truck, make an appointment with Moises Baldanza! We did not have an appointment, all sales associates seemed very welcoming as we walked in and Moises was ready to help. From beginning to end, we bought a car we are very happy with. Special mention to Jim, foreman of service department, who helped us resolve a small issue very quickly. Thank you. Highly recommend.

I would give them a 0 Stars if I could! Bought a car here and they sold me a lemon…read more Manager won't even come to the phone! Refuses to take responsibility! Contacting Jeep to report them and I hope they strip their ability to rip off anyone else!! They Make their money by ripping off seniors! Despicable establishment!

I almost never go to a dealership for service when it's not warranty covered, but this was a unique…read moresituation. Grok diagnosed my issue, but none of the local auto shops could get me in, and my car was dying at intersections. Kia got me in the same day that I called, concurred with the Grok diagnosis, and resolved the issue before lunchtime... and bonus, didn't charge me an obscene fee. Sure they offered additional service up-charges. Sure they tried selling me a new car. Sure their WiFi was unusable for Zoom calls over VPN. But most of that was expected. Thank you to Dustin and the rest of the team who got me ready for a road trip. Much appreciated!

This is going to be a long review, but I want to share my full experience so future customers…read moreunderstand what they may be walking into. My first interaction with Jackson Kia started online after I received a Kelley Blue Book offer for my vehicle. Shortly after, I began receiving multiple calls from the dealership expressing strong interest in purchasing my car. During the first conversation, I was completely transparent that I was currently in a lease with Acura but was interested in potentially getting out of it and purchasing a Kia. From the start, the experience felt pressured. A manager told me I needed to make an appointment and made a point to say that if I didn't come in, it would take away from other customers and the dealership. That immediately made me uncomfortable. That same week, I received at least five more calls from different salespeople asking when I was coming in. I explained multiple times that my fiancé was also purchasing a truck that day and that we would come in when we could. I was told they would be "ready" & "roll out the red carpet" for us. When we arrived, it was clear they had no idea who I was. A salesperson sat down with us, pulled up inventory, and took notes on all of the vehicles I was interested in. Once I mentioned my Acura lease, he brought over a manager who immediately began asking how much I owed. At that point, I simply wanted the offer on my vehicle that they had aggressively contacted me about. Instead, I was told Acura blocks dealerships and they couldn't help me get out of the lease. That was fine - I said I'd handle that myself and reiterated that I was still interested in purchasing a Kia, cash. While there, my fiancé asked for an appraisal on his Toyota 4Runner to compare it to another dealership's offer. They were gone for less than five minutes and came back with "about $10,000," handed him the keys, closed the browser, shook our hands, and ushered us out. No breakdown, no effort. I wasn't even offered the chance to see a single vehicle I had come in for. For context, another dealership had already offered him $24,000, and the next one offered over $20,000. The offer from Kia was an obvious lowball & made it clear they had no interest in working with us once they realized the lease situation wasn't easy. We walked out stunned wondering if that actually just happened. The next day, I received a text from a manager saying, "We're sorry we missed you yesterday." This showed a complete lack of communication, considering I had been physically in the dealership the day before. I explained what happened and commented that the "red carpet" they promised felt like a joke. Trying to recover the situation, the manager told me there were "ways around" the lease and encouraged us to come back. After confirming details with Acura, we foolishly gave them another chance. During this visit, the same manager accidentally sent me a text clearly meant for another employee about an upset customer arriving--unprofessional, but consistent with the pattern. He hyped up what he called an "insane, crazy deal" on a vehicle listed around $32,000, already over my stated $30,000 budget. He returned with a final number of $43,000 out the door, including nearly $11,000 in fees, one of which was an almost $5,000 mandatory warranty. If a fee is not optional, it should be included in the advertised price. These fees were significantly higher than every other dealership we visited. We walked away. We went on to work with several other dealerships including Dodge, Toyota, Honda, Acura, etc., and I can confidently say this was the worst experience. One dealership even warned us not to go to Jackson Kia because of poor service and excessive fees. Ironically, I did decide to purchase a Kia--just not from Jackson Kia. The lack of communication, aggressive pressure followed by dismissal, and outrageous fees made this one of the most stressful car-buying experiences I've ever had. I will absolutely be warning others to avoid this dealership, because I would hate for anyone else to go through what we did.

We were looking for a Dodge Dakota. Online we found this red Dakota and went to the dealer to take…read morea look at it. The truck was in good condition considering the age. The test drive was very nice and the truck was priced reasonably. We paid cash and while we were enjoying lunch James and Olivia finished the paperwork and Jason cleaned the truck up. The drive home was very nice and comfortable. Thank you James, Olivia and Jason for the great truck and the great experience.

Bought this 2003 Subaru Legacy from this dealership, the guy assured me I would be able to drive it…read moreall the way to Georgia from Florida with no issues even saying "If I were to choose one car to get me to Georgia, it would be this one." Guy boasted the entire time about how i'm not buying from just any person on facebook marketplace and that at his dealership they do things the right way. Well, 15 minutes after driving the car off the lot the car started overheating and smoking out of the hood, I opened up the hood and the coolant was full on boiling inside the hood, I then had to leave the car in Florida at the dealership where I waited almost a full month before they did anything about the issue. I texted them, I called them and asked for updates on the issue and what they were going to do about it over and over, they would tell me they are going to call me and talk to me about it and very rarely did they actually go and call me until I nagged on and on about it. Eventually, after almost a month of waiting they texted saying "The car is working, I drove it for 3 hours". They didn't tell me what they did to it or anything. Well fast forward to after I pick up the car all the way from Florida to taking it to Georgia on the back of a truck, I have a mechanic look at it and he tells me they removed the entire thermostat and the radiator is leaking, okay cool I go and replace the thermostat and radiator yet the car is still overheating while idle, check engine just came back on again and we'll see if its a blown head gasket. Dont buy from this piece smug of shit. (Specifically the old guy with white hair, named James)

I'm a mechanical engineer with experience in the automotive industry. I'm giving 3 of 5 stars…read morebecause I did not actually use their service. I did however take my car to the shop for a quote. I first called to ask for a quote for a specific repair job for a specific car. They would not provide a quote over the phone as a couple of other shops did. They insisted I bring the car in for diagnosis, so at the appointed time I showed up with the car. After three hours of waiting, they provided a quote for the service I asked for that was ~50% higher than the next closest quote. They also did a 'courtesy inspection' which I did not ask for. This inspection resulted in 7 additional recommended items totaling about $1,800. Things like this fluid change, that cleaning, etc. The car has 300k miles on it, and the majority of these items have never been done. The experience reminds me of the slick marketing we get at the dealership repair shops, and is exactly what I was hoping to avoid by choosing a 'family-owned' shop. The actual work product may in fact be excellent; I don't know. But it is probably over priced.

Recently took my truck and my BMW. At first looked like they were very competent, except waiting…read moreto resolve a major issue - they didn't do the primary repair that was "required" on the report which was the main reason I brought it in my BMW. How does that happen! Hopefully, the owner will acknowledge their mistake and resolve it.....after spending almost $5,000 there this month! The owner, Robbie, worked with us and we were able to come to an agreement. BMW being fixed today, and Robbie was very apologetic and takes his family owned business very seriously. Happy we were able to fix the communication problems and I plan on continue using their services. I recommend supporting locally owned businesses in our community and I hope to be a returning customer for the next several years to come. Hard to find trustworthy auto repair shops. I appreciate and respect Robbie's willingness to resolve the communication issue.