A hidden gem in East Los Angeles! An expansive selection of authentic Latin American clothing,…read morejewelry, and accessories. It's located across the street from the Metro Gold Line station and there is plenty of street parking. I went in with the intent of just browsing and I walked with two t-shirts (lucha libre and lotería related)! I highly recommend this shop if you're looking for a gift for a friend or want to pick up some cool threads for yourself. Oh, and they love their local customers - just ask!

I was wandering the streets of East LA waiting for my carpool when this place caught my eye and…read morethe nearby Rocky restaurant . What a fantastic store ! I loved the explosion of colors, styles, jewelry, textile qualities and authentic made in Mexico merchandise. I had a few deja vu moments' of my previous trips to Oaxaca, the Yucatan, Mexico City and up and down the Pacific coast of Mexico . Nice selection for gifts . And beautiful color selections of Guayabera shirts . I will definitely return

Owner is very kind and knowledgeable! Very passionate about her craft and even gave us a tour and…read morehistory of the place. Great experience. Make sure you call and book appt beforehand! Going in with an open mind is best.

One of the last surviving small businesses in dtla serving not just the millinery business, or the…read moremillinery obsessed, but also anyone who loves the beauty, quality and uniqueness of vintage hatmaking components. Irene, the owner, is as much a treasure as the fabulous items lining the shelves. Support small business, make yourself something amazing, and get a glimpse of what Los Angeles downtown was like not too many years ago. Call first and make an appointment, Irene is flexible with time.

Such sweet staff, I got shoes here that I've quite literally worn down to the bone and they haven't…read morefallen apart aside from the expected wear and tear. Cute home accessories and dresses, gifts! Shop here!!!

I want to thank Gloria Arellano for her great customer service. I live in Lake Havasu City, AZ me…read moreand co-works wanted to order our blouses for cinco de Mayo and Gloria took the time to make sure our order was perfect. I highly recommend this store and the prices were amazing to.

Sweet ladies who work there. They have plants somewhat of a mini plant nursery. They put plants on…read morefront sidewalk and have many more plants and trees in the back. I bought a red maple little tree for 25 dollars. Great deal. Definitely going back. Only recommendation is for the ladies to learn some English. It's very hard to communicate with them not knowing one word of English

Any material, fabrics , yarn, zippers, needles, threads you'll ever need, they even sell plants and…read moreplant food. Everything you need for crafts, costumes and knitting!

As a fashion designer, only very few places I frequent that are of high caliber and quality and…read moreIMPERIAL TRIM & BEAD in the heart of the Fashion District DTLA on Maple Ave is one of those places. I have worked on numerous projects utilizing I.T&B. products creating outstanding award winning design projects. It's the place for BLING for sure and I can't thank them enough for helping me over the years in achieving my successes! ‍ Joey Galon, ATELIER Fashion Designer

This store was suggested to me by a bridal shop employee who said I could buy trim myself to…read moredecorate my veil. We came in looking for trim, the owner was too busy looking at his phone to help us. I asked the other person behind the counter to see 2 different trims, he refused to show me the second one and was literally arguing with me and raising his voice telling me the 2 trim is EXACTLY the same as the first. I have no idea why I even decided to buy this trim from them, after the worker literally insulted me in front of my mother in law and friend, and other customers by yelling at me that it's the same trim. All I said back to him was: hey, I'm sorry you're having a bad day, but there is no reason to be rude to me. I wanted to get the trim on that day but they did not have enough of it. The owner, Benjamin, took the money, $100 cash, and my address, and told me it would be sent out to me in about eight days. This was on June 8, now it is August 5. I have been back last month, asking him again where my trim is, he told me that he will send it, he will put in order in, but I still have not received it. He also told me he would not refund my money. His justification was: Sorry, I don't have the trim, I will make an order, why are you upset , it's only $100. He suggested I pick something out for that money. I'm not a seamstress and I don't need any other trim. I am simply getting married and I need one piece of trim. That's what I ordered. Extremely rude. I have texted him, and have not received any answer from him. Big mistake ordering anything from this shop- they will take your money and not ship it.

I had a chat with the leatherworker, he was so helpful, and friendly, and knowledgeable! He's also…read moreSO talented. He showed me some stuff he was working on and I ended up buying my first piece from here (wallet). I really neeeed one of these beautiful bags!! so far my wallet has been a conversation starter at work. I got many compliments on it which reminded me to make this post. Great prices, beautiful pieces, and excellent care with attention to detail.

Amazing craftsmanship. I have a number of products from Armando. Hope ur still open throw these…read morerough time. Yesca bayarea

We went to find a practice skirt for my two year old niece. The man in the store was super helpful…read more The skirt was beautiful and I even waked out with a new shirt for myself. It's kind of far from me, but worth the drive

Highly recommend! Customer service is unbeatable. I have been coming here since 2023 and always…read morecome back whenever I need any dresses, shoes or skirts. Parking can be tough but totally worth it.

They have two or three stores in Santee Alley...don't let them fool you ...they have the fashion…read morebusiness all "sewed up". They know what they are doing. If you like something here...it's probably because they have very good buyers and the stuff is cute...but you will be paying more for the same thing here than at any other place in this part of downtown who is selling the same stuff. Look around, check around and if their clothes are so adorable you just gotta have it ...then pay their prices... I picked up a brown crocheted knit top that will look fantastic over leggings.

I see everyone here complaining about the prices.Everytime I go to Madera Fashion, I am greeted and…read morehelped by the nicest sales people in all Santee Alley Area. They dont push you to buy and they are not screaming like crazy outside the alley like the others do. I rather spend 1 or 2 dollars more for a good shopping experience than being all stressed. One thing the reviews got right is that they must have an amazing buyer because they have really cute things and everytime I go I end up buying something .