An absolutely fantastic Bridal shop. The staff are exceptionally friendly and make you feel really…read morewelcome. When you come back a second time they remember your name, when your getting married etc. It really does make the whole process more personal. They have a fantastic selection of beautiful dresses, including designer dresses. Their one of the few shops who stock Alan Hannah dresses locally! They also have a good selection of mother of the bride outfits and a really cute selection of page boy and flower girl outfits. The shop is always busy which is a testament to the service and quality of dresses they provide.

I will keep it short…read more My wife ordered a dress It should have been a great experience She was bullied and pressured When the dress arrived she was not allowed to try it on When she got it home they had ordered 2 sizes too big Owner behaved terribly Avoid at all costs

Don't expect good service from this shop! Spoke to Allison…read moreJayne following poor products I was sold in her store. She was rude, less than useless and she hung up on me when she realised she was in the wrong and had no defence so put the phone down instead! Disgusting woman with appalling behaviour and highly unprofessional. Do not waste your money on faulty dresses!!

I am getting married next year (2010) and purely on the basis that I saw a dress I liked on their…read morewebsite, I made the effort to trek up into the valleys to see the dress in Lillys and Lace. After a bit of a trip and quite a few missed exits I found the shop and... I cannot recommend it highly enough! It is an absolute treasure trove of dresses in loads of different shapes. The owner Donna couldn't have been nicer and really encouraged me to try on different things to see what I liked/disliked with no pressure or the stupid 1 hour limit which I have encountered in other wedding shops. She didn't even mind when I phaffed about looking at all the bridesmaid dresses and had said I wasn't buying until next year). The dresses are beautiful plus the prices are, well gobsmackingly cheap. This shop puts other wedding shops to shame - I just wish it was nearer Cardiff, but then I guess the prices would be a lot higher! Definitely worth the trip! p.s. am going back to pick up 'the' dress in December!!

My sister came in here last week. We liked the store but so many dresses to choose from and very…read morehard to see the dresses on the rail. It was very warm in here and windows in shop were all steamy from so many people. Other than that had a nice experience. Thanks

Hi all at Laura May. Was in last weekend and super excited…read moreas travelled up from London to watch my best friend try on dresses. Sorry to say it but was left disappointed considering I had heard good things. I was super observant while my friend tried on dresses and we went to a nearby restaurant after and we agreed it wasn't the most pleasant experience. 3 girls in at the one time was ridiculous. It was boiling in your shop and if I could feel the heat, then so could my friend who was sweltering getting changed. The assistant kept looking at her watch. It felt like she couldn't wait to get out of there or get rid of us. My friend was shocked that she had no privacy changing as she was dressed with two other staff and also in front of two other girls. She loves one of your dresses but she said she prob won't be going back again as it was like a cattle mart. I think you should review your tactics as I was up from London and you would never see three girls in a tiny space.

Well what can I say, went to wedding Belles and did not enjoy my experience. Was told I was NOT…read moreallowed to touch the dresses and when I told the assistant my wedding date she huffed and said why have you not come in sooner to get your dress to which I replied we've just booked our wedding she replied well why would you book for the 1st of May (14 weeks away ) not at all friendly and the dresses had a yellow tinge to them, I'm sure it's not all bad but having been to other shops you realise good and bad and this store definitely was not for me.

Not that happy with my experience at all, dresses were picked for me, was not allowed to touch the…read moredresses or to see the choices available ?? The sales staff were very pushy. Definitely won't be going back.

All of the staff made my day a perfect one! They were all attentive, there was no limit to the…read moreamount of beautiful dresses I wanted to try. The shop was amazing, and array of dresses were absolutely gorgeous. The appointment should of only been an hour and half but we were there for at least 2hours. The whole experience was fantastic and I truly felt like a princess. The only reason I did not purchase a dress was due to the fact I fell in love with a dress that was double my original budget, and I didn't want to put my parents in that position. I would DEFIANTLY recommend this store to any bride to be. However my advice is to only try dresses that are within your budget/price you are able to stretch to. To all the staff at Allison Jayne, Thank you so much for yesterday, I really appreciate everything you done for myself and my bridal party. And this was the least I could of done for all your time and effort!

Please don't go to this shop if you want a positive experience. After walking past this shop for…read moreyears as a single lady I was really looking forward to finally getting the opportunity to try on their beautiful dresses. The experience actually brought me to tears when I left. I was made to feel second best (there was another family in the shop so we were sat to the side). Every time the lady "dressing" me left the cubicle she left the curtain half open and I'm very body conscious. She suggested everything I said I didn't want and never made sure I looked ok before asking me to show my family (one dress I refused to walk out in because it was 2 sizes too small but she'd done nothing to make it look nicer or cover me up in anyway. In the end we couldn't get out of there fast enough. I was so upset about the whole experience I don't want anyone else to go through what I did that day. Please don't let them dent your confidence like they did me.