I had visited a few bridal stores, tried on various dresses but was unable to find "the one". I decided to visit Allison Jayne in Cardiff and would highly recommend this store for an all round exemplary experience. I hadn't made an appointment, it was lunchtime, the shop was extremely busy but Julie made me feel extremely welcome and said it would be no problem to try on some dresses. In every other store I had been to I had been told I would have to make an appointment and had to wait several weeks, so this was certainly a refreshing change. With Julie's help I found the dream dress, her customer service was excellent. I was also served by Sarah who was extremely helpful and made me feel really valued as a customer. I explained I would like my brother to see the dress at a later date and that I didn't want to commit to buying before he saw it. Sarah said that this was no problem and I was more than welcome to try on the dress as many times as I liked before making a decision. She then gave me a card with the style name and code of the dress, tiara & veil along with the prices so I could bring it with me on my return visit. At no point did I feel pressurised to buy. My mother was with me and she commented on how friendly and helpful the staff were and that the stores overall appearance excelled the ones ones we had previously visited. I returned with my brother and again I received the same level of service as I had before. Sarah was extremely helpful again and even though this was my second visit I still wasn't pressurised to buy. I did in fact purchase my dress and accessories from there and have already been in to try them all on. The dress fitted perfectly and I haven't got to have any alterations. This is credit to Sarah who took my measurements before the dress was ordered. I have read the comments left previously and am very surprised someone would be upset they were not allowed to try on a window dress 20 minutes before the store was closing. Anyone who has had the experience of trying on a dress will know it takes about 10 minutes just to get the dress on - especially if it needs to be laced up. It would take about 5 mins to get it off the mannequin and then it would have to be put back on after trying. This would leave no time for the bride to walk around the store to really appreciate the dress. Don't go dress shopping after 5pm - you will need to set aside 2 hours if you want to find your perfect dress. You wont find a better store than Allison Jayne for service, selection and quality. read more

Please anyone thinking of going to this shop then please be aware that all they care about is getting money from you. I went along to look for a dress and I only had my nine year old daughter with me. They give me such a hard sale that I felt so intimated that I ended up buying a dress for £1485 even though I wasn't convinced I liked it. They told me I wasn't allowed to take a picture of the dress or even have time to think about it and I had to pay 80% (£1141.50) of the dress there and then and being on my own I felt I was left with no choice. I knew the dress wasn't right for me but they did nothing to help me. When I was finally allowed to see the dress some months later I just burst into tears as I knew I'd made a massive mistake and the manager just handed me a box of tissues and said you've got 10 minutes as I need to be in Swansea. I had to pay the reminder balance of the dress even though I hated it. They did say they would try and sell it on but they done absolutely nothing to help me and when someone who had seen the dress on ebay contacted the shop they where told they weren't allowed to go and try the dress on (despite me saying i would take full responsibility for any damage to the dress) and that I would have to go and collect the dress from the shop as they were no long prepared to hold it there. So £1485 later with a dress I hate the shop is refusing to even allow me to keep the dress in the shop. All they care about is getting "the Sale" despite whether the dress is right for you or not. I did have a completely different experience when I went to Laura May - nothing was too much trouble and it was more important to them that I found a dress I loved rather than it being all about the money. Please only go to this shop if you take someone else with you and don't be pressured into buying something you're not 100% sure about. All the care about is the sale not the customer. Proceed with caution read more

I would absolutely not recommend Allison Jayne's bridal shop.I went in to have a look at wedding dresses and, while I found a dress I loved that I was happy to buy, they do adopt a very high-pressure sales technique. I decided to buy the dress after having thought about it, and they were very friendly and helpful. They tried to push some overpriced accessories (£50 for a plain piece of chiffon as a shawl yikes!), but I was clear about what I wanted and they didn't have it.So, I went away having paid the deposit feeling quite happy. Six months later, we went to have a look at the dress and have a first fitting. They left us standing outside the shop for fifteen minutes on a freezing December morning (after 9am, too!), which wasn't a good startI went with my Mum, who had been a seamstress in her youth, and we got the impression that the dress wasn't as good quality as the one I'd initially tried on. We weren't sure though, so let it go. There were some adjustments needed to the hem (which was weird, because I'm quite tall and the dress was the perfect length when I'd tried it on initially), and the boning stuck out over the hip making it look a weird shape.When we went back a month or so later, after the adjustments had been done, we were appalled. There was a snag in the chiffon! The boning had been altered so one side was higher than the other! The hem was wonky, so one side touched the ground whereas the other didn't! There was no shifting around of the dress that we could do to make it look ok. The sales girl refused to see it, even though it was as plain as day. She even got the in-house seamstress to come in and try and bully us down. There's only so much arguing you can do three days before your wedding, though, so we ended up paying and leaving.I am so disgusted and disappointed by my experience with Allison Jayne's, and would absolutely not recommend them to anyone. read more

Are you sure you are talking about the Cardiff Allison Jayne? Myself and many of my friends have had a very different experience at this store. I spent a long time searching for my dream dress and went to every bridal shop in the area and nothing was catching my eye......untill i went to Allison Jayne Cardiff. The moment I entered the store there was a warm friendley atmosphere, all the staff were excellent. I have a large family and there was 6 of us in total searching for my dream dress, I found that other shops didnt like the fact I was bringing so many people with me. However at Allison Jayne they welcomed us all and we had, and continue to have, a wonderful experience at the store. The staff are fun but also extremely proffesional, they were very informative and when I decided to order the dress which is amazing, they went through the entire process with me. I was told the approximate delivery date, an approximate alteration price, they also informed me of their quality control checks which put my mind at rest about all the things any bride would worry about. My dress is now in and I went to try it on last week, again the staff were excellent. My auntie is a dress maker so i mentioned that I may not need my alterations done in the store, the manager Julie was fantastic and said that this is completley fine as I am not obliged to have my alterations there. I wanted to make a small change to the dress and told them of this so Julie called the seamstress to come and have a look and give me advice even though I had said I was not going to have alterations there. Im so happy with all the staff and trust them completley so I may actually get my alterations done there after all. I would recomend Allison Jayne Cardiff to any bride, the service was fantastic and their attention to detail was second to none! read more

I also had a bad experience, ordered and paid upfront fir bridesmaid dresses, £1000 in total, the staff were great and couldnt do enough for me telling me the dresses would be back in early april, wedding is 21st may 2011 so there would be plenty of time for alterations. every time i rang the shop to ask if the dresses were back yet i was fobbed off, i rang on may the 2nd, 3rd, 4th and had staff hang up on me, tell they would ring me back which they never did and so on....finally on my the 5th i rang and demanded to know where the dresses were and if they had messed order up i would have my money back....they told me very rudely that the dresses had been there all week and that they had been trying to ring me but that i didnt have an answering machine, when i told her that i indeed have an answermachine on house and mobile, that i had no missed calls all week and that i had rang them everyday she was even more rude to me, i collected the dresses the following day and refused to have any alterations done there, i did not want to give them any more of my money!! its such a shame as you do not need this type of stress so close to the wedding day, however the dresses are beautiful. be wary when buying from here as customer service is terrible, and again the owner was extremelly rude and unhelpful on many occasions. read more

After spending 7 years walking past what appeared to be a beautiful store, I finally got my opportunity to be the bride... I was disappointed with extremely poor customer service. The shop assistance are perfectly pleasant, however when I asked to try on a more expensive dress displayed in the window - I was told only if I was a serious contender would that be a possibility. When I told them I was serious I was told that is was too close to closing time, although there was 20minutes left - and could I rebook. FInally when I then asked for prices of the Ian Stuart dresses I tried on I was given them, but told that they don't give out the names of the dresses. (despite them being freely available on the internet!) Given that I work as a doctor, being deemed a "non serious contender" is laughable if weren't insulting. Additionally finding a gap in my rota in order to return is quite challenging!.. All in all I felt like just another punter. In short I will sooner drive 120miles to a store I found Abingdon than return here. read more

Just arrived home having picked my dress up ready for my wedding in Greece next week and I just want to say how satisfied I have been with the service received at Allison Jayne in Swansea. From the moment we stepped foot in the store last October, I have been impressed with the range of dresses they have available to suit all shapes and styles. In particular for me they had a beautiful range of Grecian style Pronovias dresses. Lowri has been truly exceptional from day one helpful, friendly and supportive without being overbearing or pressuring she has made the whole experience a total pleasure and i was truly dreading shopping for a wedding dress! I've needed three fittings having lost a lot of weight and they have been brilliant really very impressed. Well worth a trip here! read more

I got my wedding dress from Allison Jayne in February 2011 for my wedding in August 2012. It was the best bridal shop we visited and had such a lovely experience. The whole process was faultless and would highly recommend them to all my friends and anyone else looking for their dress. Lowri in particular was fab and always gave such good advice. Even the after service has been great. I think Allison Jayne is the best bridal shop in Swansea and possibly South Wales as they have so much experience, they really do know what they're on about! Will be going back to Allison Jayne for outfits for other special occasions! read more

Absolutely awful customer service at this store! I would not recommend this store to anyone. The first question that I was asked was regarding how much I was willing to spend! I took that to be quite rude. I had made the appointment 3 weeks in advance and despite turing up to my appointment on time I was made to feel 'in the way' whilst browsing through the dresses (unassisted by the sales assistant) as two other brides where having their fittings on the shop floor!! I didn't feel like I was an important customer and the experience on the whole was a very negative one. read more

Every time I go in Allison Jayne for my fittings it is busy with lots of other brides having their fittings too. I have been in numerous times as my weight is fluctuating due to illness and they continue to offer their help and support. Allison has been excellent with me and has advised me with her expertise and knowledge. There's always a lovely happy atmosphere between the customers and staff. I can't praise them enough!! Wish I'd gone there for my bridesmaids too as I've certainly seen the difference between the service. read more

Brilliant service and shop! Bought my wedding dress in Swansea shop and bridesmaids in the Cardiff one and both stores were really organised, patient and helpful! I was so indecisive and were really patient with me whilst i was choosing between three dresses. they then transferred my wedding dress from swansea store to cardiff so they were all under one roof and were more convenient for me. thank you soo much !! xxx read more

Do your reseach before going anywhere near this company. There are some really good bridal stores out there. And this isn't one of them. They refuse to provide copies of anything that's ordered. And will lie to get your money. read more

Good selection of bridal wear. Staff fairly helpful. At the final fitting, the alterations were abysmal. Staff now extremely unhelpful, in fact down right rude. WARNING to all brides -- DO NOT GO THERE!! read more

Brilliant customer service and am so pleased that they got my dream dress AND bridesmaids with the short timescale!! No other shop in Cardiff could do this!! read more