My family love Jane Norman. My auntie is forever buying me dresses from there. I think it is because she sees them and thinks they are pretty but they are too grown up for her 12 year old daughter and too small/young for her so she buys them for me so she can enjoy them vicariously.
Generally I quite like the stuff they sell, but living in London, JN is not news to me and there are a lot of better places. In Swansea though it stands out slightly as a place to get nice, smart and dressy things. Personally I think some of the styles look a bit cheap, usually because they are so fitted (often stretchy fabrics) but they do have some nice things. Reasonable prices.
An extra treat my family likes are the bags they give you - large, nicely designed ones with string handles that you can use again and again. My aforementioned 12 year old cousin likes these a lot.
Located in the main shopping area in Swansea city centre so very convenient when in town too. read more