This is not really a farmer's market in the sensitive beard-toting, subaru-sporting,…read moretepui-tent-habitating eco-friendly organic produce folk sense. No, this is mainly for the street foodie enthusiast, for those into the quickest possible route to $4 slabs of masa packed with an earthy rich mole, chicken, and oaxacan cheese, steaming styrofoam cups of champurado, fresh crispy churros that my fiancee intuitively, aggressively chomps like a pittbull eating strips of bacon, that sort of thing. You come here to binge out on huaraches, sopes, and down horchata like you have no other task in life. You get stuffed here and post up in the old school Ville, only leaving after feeling immensely satisfied, and less impoverished than if you went to a sit-down place pretty much anywhere. I can't help but feeling a couple of these little ladies slanging tamales and empanadas have to be some of the best cooks in Santa Cruz county. More than 4 gringoes max last week sighted in the crowd last time we were there. Bound to blow up. Damn it, another of my favorites out in the interest of the yelper nation.

We haven't been to the farmers market since the pandemic started but it was great to be back! Wish…read morethey had more venders but I'm hoping that comes back when the weather is better. The new restrooms are great and we really enjoyed ourselves Lots of yummy treats and great customer service the plaza is always a great reminder of growing up in Watsonville and gives a beautiful small home town feeling

We saw signs and had to make a pit stop for local fresh strawberries! They also have a selection of…read morefresh produce as well!

Peter Piper picked a peck of purple peppers…read more Wait? What did Peter Piper pick? Purple peppers? I kid you not! Okay, maybe it wasn't Peter Piper who picked them, but he could have had he visited the Nunez Farm. It's a fact that purple bell peppers have been around since the mid-80's, but this was the first time I've ever walked upon rows upon rows of them in a field. The purple bell peppers are just one of the crops being harvested at Guillebaldo Nunez' vegetable farm in Watsonville. Artichokes Basil Bell Peppers (Green) Broccoli Butter Lettuce Cabbage (Green) Carrots Celery Collard Greens Fennel Heirloom Tomatoes Kale (Green) Leeks Pink Swiss Chard Potatoes Purple Kale Puple Thai Basil Rainbow Swiss Chard Red Beets Red Cabbage Red Lettuce Swiss Chard White Corn Yellow Swiss Chard Zucchini That's just a fraction of the crops being grown on the Nunez Farm, and it's all organic! That's right! Pesticide and chemical free! When our bus driver missed his turn Guillebaldo jumped into his truck and drove out to the main road to escort our bus into his farm. We were there for the last stop on on our education-filled farm tour. The Nunez Farm is incredible in size, and all of the crops are sold in farmers markets throughout Northern California and at Whole Foods stores under the brand "ALBA Organics". Guillebaldo walked us out to his fields to show us the rainbow of Swiss chards that he has planted. Green, orange, yellow, red, pink - just a variety of colors. I had never seen the yellow ones before and I was fascinated by them. On the same field were green and purple kale. I'd never had kale before and sampled some right there as a leaf was pulled off a plant and passed around to sample. We learned about the nutritious aspect of the kale as well as planting techniques and even ways to cook them. On the opposite side of the field were rows upon row of gigantic heirloom tomatoes hanging on thin sturdy vines. We were told that the fruits had just been picked that morning, but Guillebaldo told us that if we found any other ripe ones in there we were welcomed to pick it. Some of our group got really lucky when Guillebaldo found a whole plant unpicked. I missed out as I had stopped to take photos of big green tomatoes. To the opposite side of the tomato crops was a huge eye opener as we saw a gigantic color-filled farm that seemed to stretch forever. Guillebaldo gave us a quick rundown of all of his crops back there and offered to pick whatever our group requested. His generous offer turned up big red beets, ripe artichoke and handfuls upon handfuls of traditional green and Thai purple basil. The hit of the farm was the beautiful purple bell peppers. Guillebaldo said these were a first-time crop for him and he welcomed us onto the field to pick our own. He cracked one open, broke it into several pieces and passed it around for us to sample. The meat is slightly thinner than that of a green bell pepper, but these were so much sweeter. I might have missed out on the tomatoes but no way did I miss out on these. Time wasn't on our side; otherwise, we might have walked off with a lot more fresh produce than we did. A big thanks goes to Guillebaldo Nunez for opening up his farm to us. I'll be looking for that ALBA brand next time I'm shopping for organics. Where are the photos? Right here... http://www.flickr.com/photos/26-2milesandmore/sets/72157621625559039/

Service is usually great when the the owners wife is there they tend to greet you when you walk in…read morewhen she is there and when she isn't they won't even acknowledge you, the juice bar lady was quite rude today saying I have to ring the little bell when I see them busy. The owner did not even say Hi like he usually does when his wife is there. I get we all have bad days but you running a business learn how to be more polite and greet all customers the same. We are spending money here because we like your product and juices but the customer service needs to change. My juice I usually get de frutas is more of and orange color today it is yellow as if the lady only added pineapple as she seemed quite annoyed that I was there for a juice.

My daughter in law suggested Primo when I needed a fruit bowl and was short on time . They do a…read morestellar job and incorporate cucumber and jicama along with the fruit . Everything is so fresh and it was ready right on time ! Yummy !

My gosh! This place is a hidden gem. I found this place while wondering the streets of DT Santa…read moreCruz. I was amazed that there was an entire shop dedicated to all things mushroom, and then I saw that they served food too! I love mushroom, and when I couldn't get this place out of my mind, I had to head here before leaving town in the morning. Once this placed opened in the morning, we were the first one in. Got to try their truffle oil and sit down for a morning brunch. This isn't your typical brunch place, it was just the time I was there to eat. I tried their empanada, mushroom soup, and then their truffle mushroom grilled cheese, and I have to state that it was the best grilled cheese sandwich I have ever had. My mouth is still watering thinking about that sandwich. I picked up some items to go such as truffle oil and dried mushroom and was on my way. The shop is small and there is only counter space to eat, but the shop is so cute tucked away near a neighborhood street. I can't wait to go back here if I ever have the chance again.

We came here for a tour and to learn about mushroom cultivation. They take you through every step…read moreand every room for the process. Was very interesting. Be prepared to get misted on in the rooms/caves. They had a great potluck after. Definitely bring chairs, blankets and even a card table as there is very limited seating. Anything goes on what to bring for the potluck. Main dishes, sides, salads, desserts, vegetarian and vegan foods. Or bring wine or other beverages to share. Wine was much appreciated. I even saw kombucha there but it went fast. It was well organized and different foods kept replenishing the tables. There were close to 250 people there but there was plenty of food. They provided a big selection of grilled mushrooms and chicken. Also paper plates, utensils and napkins. We'll be back and will bring our picnic basket, table and chairs.

I always look for Borba Farms when I'm at my local farmer's market because of their fresh and…read moreflavorful variety of veggies. My favorite treat is their homemade salsa! The limited jars are usually by the pay counter, so you have to go early to make sure you get one when it's tomato season. It's soooo scrumptious... I have to resist all temptation at devouring the entire jar in one sitting. I can eat it as a meal with tortilla chips. No exaggeration!

They have such a wide variety of produce to choose from. The berries , carrots,tomatoes, beans and…read morepotatoes are the best! I'm also a fan of their jams, and shrubs. We've made some pretty tasty cocktails using their shrubs.

Stopped by this morning on our way to Big Sur. Loved the selection and picked up some fresh…read morestrawberries, blackberries, and green figs The owner was super sweet and had the sunniest deposition. I loved that we get to support a local business! The store/stand was tidy, clean, and had a great selection of: lychees, passion fruit, strawberries, pluots, peaches, grapes, and melons! Stop on by and support local small business!

Awesome roadside stand with everything that's good like whoa that's some good produce!…read more We stoped by for some garlic as they have the local goodness that simply is the Gilroy best and if that wasn't enough the fruits and veggies here were awesome too soo perfect and definitely something I'm looking forward to cooking! The nice lady working inside was super friendly and very knowledgeable about her products as well as the area! Overall this was a perfect stop we got exactly what we were looking for and then some so do yourself a favor and stop by it's soo worth it!

These are the best strawberries. Full stop…read more We always get some from the Heart of the City Farmers Market in SF and every time the strawberries are on point. There really is no point to get them elsewhere.

For years I've been buying strawberries, blackberries and blueberries from Elizabeth who runs the…read moreberry stand every Wednesday at the farmers market outside the VA medical center on 42nd Ave & Clement Street. It's amazing how lucious her strawberries are and how long they last - and even longer when I wrap them in a paper towel and keep them in the refrigerator. Rebecca also taught me to freeze them by placing them on a baking pan near each other but not touching. A few hours later after they're frozen I just put them in a plastic bag and keep them in the freezer.  My wife and I have made strawberry jam, preserves, smoothies, and strawberry sauce for pancakes and waffles, and a neighbor I shared somer with made a cake - see below. Only thing that exceeds the quality of Madina Farms berries is how kind and sweet Rebecca herself is! I don't think she even owns the berry farm but is probably an employee. Yet she treats the produce and her customers as if she has no greater pleasure in life but to watch us enjoy and dine on her precious and delicious produce. If you work at the VA or if you're privileged to get your medical care there like me, a Vietnam Vet, or are just in the neighborhood, stop by on any Wednesday before she packs up her van at 1 PM and treat yourself!

I swear, we meet some of the kindest, friendliest, and helpful people when we travel. We were drawn…read moreinto Lonely Mountain Farm at the San Francisco Farmers market because look at those strawberries! They are magnificent! We walked away with strawberries, rainbow carrots, flowers, and many local recommendations for nearby businesses. The berries are amazing, the flowers are stunning, and I'm sure the carrots are going to be incredible.

They've been at the Saturday Ferry Farmer's Market for a while now, guessing four or five years at…read moreleast. Their open stand is on the north section of the street side section of the market. Lately, I've been buying an assortment of their jarred products, mainly pickled items like dill pickles and green beans. They also offer tomato products. Besides eating them myself, I've gifted bottles to local friends as well as ones five-hour flights away. They mainly have vegetables and strawberries right now as well as flowers. In the past, I've bought gooseberries (https://www.yelp.com/user_local_photos?select=UYf1MpRfuusdMl_IUKZyMw&userid=saJuyv784apZzH--psHZ3Q) from them, strawberries, and melons when in season. On of the few year-round items that I like to buy are their bottled products. I finally opened my bottle of Dilly Beans, pickled green beans (https://www.yelp.com/user_local_photos?select=AZB8kIRX1u7--0g5YnN-pw&userid=saJuyv784apZzH--psHZ3Q). I enjoyed that, even after a few months, the beans still crunched and the pickle flavor was strong, not subtle in any way. This past Saturday, I picked up the next bottle that I will indulge in (https://www.yelp.com/user_local_photos?select=gJcK-YaJULNqZhOtQdEFSA&userid=saJuyv784apZzH--psHZ3Q) when I finish my green beans. Stop by the north side plaza near Gotts to find their stand Saturday mornings at the Ferry Building. They take cash or cc's.