You're getting absolutely ripped off if you go through this company. If you're in Pasadena, it means you're 20 minutes north of one of the biggest diamond districts in the world. Go to S. Hill St. in LA and find yourself a wholesale diamond dealer (I recommend Eli's diamonds, because I had a great experience with him (he has excellent classy taste and is very reasonably priced) but there are literally thousands of people to choose from). For example, I wanted diamond studs, 1.5ct each (so 3ctw)- I found them here vvs2 color E "excellent" cut, symmetry and polish ( but you should know that IGI and GIA do not certify any cuts other than round brilliant so if you're going for a fancy shape like a cushion, calling it an "excellent " cut means absolutely nothing and is a mere marketing gimmick, you need to se the diamond in person which you can't do without buying it- how stupid right?!!) and here at brilliant earth they cost $6000... downtown LA- I went to 4 different dealers and the prices were all about $2k... and the diamonds were NICER!! TLDR? Save yourself thousands and make the trip to LA's diamond district (it's not as scary as you think because there are a lot of security guards everywhere) and get yourself a customized diamond that you can see in person before you buy it! And you get the help of an expert searching for what you ask for!! It's such a no brainer I can't even believe this place is in business! read more

My fiancé and I have visited the Brilliant Earth - Pasadena show room twice. Once in 2024 when they had just opened and again in 2025. Both times have been a pleasure and the associates were kind, patient, knowledgeable, and friendly! Ring shopping is exciting (when you know what you want and even if you don't know!). Nicole and Divya helped us most recently when we shopped for wedding bands and they were immensely helpful. When you arrive to the location in Pasadena, you will check in with the associates in the front and then be brought into a semi-private room to a table for you and your party. Water and chocolate are offered if you would like. Nicole went over the process at the table and then led us to the display boxes where we tried on a number of designs, some that we knew we were interested in and others at their suggestion. I'm glad that they offered suggestions because I ended up loving a 1/2 anthology band that I did NOT have on my radar at all prior to the appointment. My fiancé had a vague idea of what he wanted and they were able to show him almost every ring so that he could make a more informed decision. Ultimately, he decided to get a custom ring and Divya was able to connect him with the custom team while Nicole was able to focus on me and finalizing my wedding band decisions. Additionally, they cleaned my engagement ring (pictured which is also from Brilliant Earth) quickly and checked their stock for men's chains since my fiancé is also in the market for a new piece. I cannot recommend coming into the show room enough. Both times that I have been, I thought that I was sure about my preferences but seeing other options in person and on your skin tone, finger shape, and in combination with my other jewelry has been enlightening. Thank you to Nicole and Divya who assisted us this weekend, we are so excited for our bands to come in! read more

Brilliant Earth - Lab emerald with sunburst halo - Jewelry Near Me - Pasadena, California

I would happily be writing a 5 star review if not for their lack of transparency with their return policy. BUYER / SELLER BEWARE: if you sell back an old ring for metal credit your 30-day return policy gets nullified. You cannot return your new piece of jewelry at all. Even if the metal credit was $100 put toward a $5000 piece. This is not mentioned anywhere in their policy online or in person at their storefront. When asking their customer service where that policy is laid out they said it was an "internal policy". Now my fiancé is stuck with a ring she doesn't like from a company that doesn't give a sh** about their customers. I really like the idea of brilliant earth i just feel so disheartened by the way they've done business here. read more

Brilliant Earth - Jewelry Near Me - Pasadena, California

Staff were very friendly. The biggest issue is the LACK of COMMUNICATION and the fact when calling you can't speak to anyone in the store where you made your purchase. I don't know how you conduct business in that manner. The guesstimation when the ring would arrive was way, way off. My son had to pushback his proposal because of an inaccurate information as to when the ring would arrive. You have lost a customer. Very bad customer service. Brilliant Earth in Pasadena gets zero to one star, and only because I can't post this without selecting a star. read more

Do not go to Isabel for an engagement ring consultation. ISABEL SUCKS AND WILL INSULT YOU TO YOUR FACE. Brilliant earth is nice but ISABEL IS NOT. She kept telling me my profile was all over the place in a condescending tone. I asked her to tell me about clarity and she ignored me. It was clear she wanted me to get out as fast as I can. She is horrible. I told her that I don't know what I wanted because it was my second consultation. She made us wait 10minutes. Another sales associate who was nicer and more eager to talk to me. Then Isabel told the other sales associate to go away because we her "her clients." Isabel sucks. She didn't want to help us or inform us on engagement rings. Also her breath smells bad. read more

Brilliant Earth is such a HUGE disappointment. My now fiancé visited to purchase earrings for me and also look at engagement rings. The sales people here ignored him. He was going to make two big purchases. He told them specifically what he was going to get and they just shrugged. They told him he could go online to get the ring since they didn't have it at this location. He was still looking in store for earrings and someone finally helped him. When he proposed and the ring was not from B.E. he told me the story. I could not keep the earrings out of principle. When we went to return them they did absolutely nothing to rectify the situation. I also complained online and they did nothing or care about the lack of customer service at their store. This company does not care at all. The earrings were also very expensive and they did not care about losing business. We returned them and got amazing earrings at Robbins Brothers where they took excellent care of us. read more

I am getting engaged soon and I was extremely nervous to go into Brilliant Earth, but Omar Renfro made me feel right at home. It was magic! He was informative, funny, kind, and welcoming. I learned so much about my ring, diamonds, gemstones, etc. I left there feeling more excited for the next chapter in my life. Thank you Omar and Brilliant earth! Did I mention my ring is beautiful? read more

My fiancé and I had an amazing experience at brilliant Earth here in Pasadena. The young lady who helped us was named , Faith Williams. She was excellent , patient ,diligent , and answered all of our questions . She extremely knowledgeable when it came to what we were looking for. Very smooth professional experience. Highly recommend recommended. read more

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Mavis is a welcoming, friendly, knowledgeable, and personable representative of Brilliant Earth. She helped make my visit to the store enjoyable. read more

Brandon was outstanding. He listened to my wife's needs and found a few rings that met her needs. He also made very helpful suggestions and explained the purchasing process to us in easy to understand terms. Brandon was very friendly and professional in his approach. Highly recommend Brandon if you are in the market for jewelry. read more

Great store, great service and great energy! Highly recommended and look forward to my next visit

This review considers factors that go beyond my visit to just the Pasadena store, but also some of my interactions that took place there. In short, we visited the Pasadena showroom and had a great time with the consultant there for our engagement ring session. He was knowledgeable and the selection of items was great. That would be where the good things stop because the process to get our ring following that initial visit was nothing short of awful, unprofessional, and unacceptable for a multi-million dollar business, hence the single star rating. For the more detailed version, continue reading. Unfortunately, my first draft was too long to fit in this box, so I'll have to condense the details. I had purchased the gemstone in April of 2023, knowing what my fiancée wanted but she wasn't ready for the engagement yet. Easy purchase and had the gem ready for the setting in the future. In June 2024, I began looking at the settings for a proposal later that month. I called them to inquire about the process of getting my gem set and they said that I would need to visit a showroom to place an order for the setting while also dropping off my gem. I asked what the soonest was and she said it wouldn't be until the following day because my closest store (an hour away) was short-staffed and couldn't help me (Misinformation #1). I made an appt for the next day, but also called back to inquire with someone else who happily said I could just swing by to place the order and drop off, no appt needed. Unfortunately because I spent so much time on the phone with the first person trying to see if I could even drop it off that day, it caused me to miss the courier pick up time, delaying the delivery of my ring, which will matter later. When I dropped off at Pasadena, the rep took my order for the setting, had me sign for the gem drop off, but never mentioned me needing to pay a deposit for the order itself. It wasn't until the next day when I called BE's support number (since they have no way for you to contact your local store directly) that I learned of her mistake. I called to ask if the courier had picked up my gem because we were in a pinch for the delivery and the rep said that no work could be begun until a deposit was paid. I told him I wasn't informed, but would pay it now to ensure no delays. I also asked if I could pay for expedited production, and he said no (Misinformation #2). I dropped off on Thurs, the deposit was paid Fri. On Sunday 6/9, I received an email saying that my order was almost ready to ship and that the final balance would need to be paid. I was surprised given that it was nearly 2 weeks ahead of schedule and it seemed too early, but I paid the balance anyway to make sure there wasn't a delay. I called their line again mid-week to inquire with someone else about the expedited option, to which they said yes for a fee of $165. Again, I opted for it to minimize the chance of a delay. The expected delivery would be 6/20, 2 days before the event date. It was mostly silence until 6/19, a day before the expected delivery, when I received an email saying that there was a delay, with no information on what should be expected next. This was extremely off-putting given that a notice of delay should have been given at least a few days earlier, not the day before the supposed delivery date. I immediately called and spoke with a rep who offered to ship me a loaner ring from the Pasadena store to have by 6/21 (Misinformation #3). His service was very poor, so I called back to speak with someone else to make sure everything would be done correctly. However, the next person I spoke with told me that the last rep's notes stated that I had declined the loaner ring and no request was placed for one! This new rep put in a ticket for a loaner ring from Pasadena, but couldn't confirm if one was actually available, leaving me to figure something out on my own. What's more is that the new delivery date was scheduled for 6/24, 2 days after the event date, but if they sent me a loaner ring, my actual order wouldn't be able to be delivered until the loaner was returned. They wouldn't allow me to put a hold on my credit card for the loaner ring, despite their constant mess-ups. I requested to speak with someone higher up due to the circumstances and haven been given all kinds of false information up to this point. The manager didn't call me until the next morning of 6/20, but I happened to miss their call. Although I called their direct number back immediately and left a voicemail as well as emailed them, they didn't get back to me for a whole 24 hours. To their credit, the manager got in touch with the production team and had the ring delivered on 6/22 (the day of the event), despite them having changed the delivery date. The ring literally arrived 2 hours before I needed to leave for the proposal. My fiancée ended up loving the ring, but was absolutely shocked when I told her how many challenges I had to face beforehand. read more

Brilliant Earth - Secret Garden Luxe in White Gold with Natural Pink Sapphire - Jewelry Near Me - Pasadena, California

Had such an amazing experience here. I was initially nervous that it would be a complicated process with too many questions and not enough guidance or that I would feel pressure to spend as much money as possible. What actually happened was the opposite. Sophia Torres helped me out and was SO helpful that I felt at ease and relaxed in making one of the biggest decisions of my life. She took the time to help me with any question I had, and even after picking a ring ensured with me over the phone the design was right, and that I would have options to modify or change at any time. She was very helpful with regards to explaining cost as well as being transparent throughout the process to help me make my decision. Would work with her again! read more

My fiance and I came in this weekend to look at wedding bands. We worked with Nicole and she was great! She really helped us find what we were looking for without being pushy or overly bearing. I would definitely recommend Brilliant Earth to others and you should ask for Nicole :). read more

Appointment is mandatory!!! I think they have a decent selection, but you MUST have an appointment. I called in to see if they had a specific ring and they did and I told them I'd come in to see it today and they were like okay great, I got there within 30 minutes of calling them and they said oh it's appointment only so you can't see the rings which I found to be really frustrating. It's pouring rain and I drove in the rain to see the jewelry. She pulled 2 rings in a similar style that I was interested in, but I felt very rushed and if I was an odd customer. Overall, I can't say how the jewelry is and the overall buying experience, but I will say is that you MUST have an appointment or you're wasting your time. read more

Thank you Lalla, and Brilliant Earth Pasadena for the amazing service. We went in to find my wedding Band and Lalla was amazing. We told her my vision and that we were unfortunately a little tight on time. She knew exactly what to pull and still have us exceptional service. Can't wait to go pick up my band this week. If you get Lalla helping you, you're in great hands! read more

Natalia S. Helped us find a great piece! She is very knowledgeable and friendly, so she makes the process a fun experience. I highly recommend working with her! read more

I bought a ring which was scheduled to arrive by a certain date for my anniversary. I was given a guarantee and one day prior to the date I received a delay notification for 1 week. the customer service brushed it off as if it was no big deal. Typical big company with false promises. if you can't deliver, don't bait and switch your customers with false promises. This anniversary gift will be delayed, maybe I can have them call my wife for me. Sad. read more

Mavis was amazing to work with! She made the process of looking at engagement rings so easy and enjoyable. She was super informative, patient, and really made the experience special for me and my boyfriend. Couldn't have asked for better help! read more

My fiancé and I made an appointment and visited this Brilliant Earth location for wedding bands after he had a great experience purchasing my engagement ring with an online consultant. We met with Sophia T. who has been absolutely phenomenal. Her communication was prompt and thorough from the start, checking in to confirm our appointment and options we were interested in. Upon arrival, she was personable, kind and made this intimidating process a breeze. The private appointment felt very welcoming and personable. Sophia walked us through band options and selection and making our purchase was easy and straightforward. We really couldn't have asked for an easier experience. When questions regarding our order came up, Sophia was quick to address them and adjust accordingly. Highly recommend this Brilliant Earth location and a huge thank you again to Sophia! read more

4 stars for the service & the person we saw was very sweet and helpful ~ which is why it's getting a good rating. Selection was below standard & value was not good. 3.04 lab was approx $9,130 and 4.04 ct was approx $15,080. At actual jewelers you could get a 4ct lab for $5,000 or less. I knew this information so when I heard the prices i was actually shocked. I'd consider brilliant earth to be as overpriced as somewhere you'd find in the mall. Other things I didn't enjoy: selection was minimal. Not a single pear diamond on a setting was in store. We had to use our imagination while she placed a pear over an already filled ring. If you go to actual jewelers they have empty settings that they place the diamond on. Not here though.. in addition, most of what I liked seemed to be online... it felt like you'd fully need to use imagination with how you think your ring might look, while paying 4x the price. Might go back for my boyfriend's band but definitely won't be purchasing an overpriced ring here that I won't even get to see on my hand before buying. read more

Nothing to do with the physical Pasadena store itself or the ring Customer service is terrible. You CANNOT speak with billing or email them. I spent many days on the phone with someone who is not even in the United States trying to work through billing issues. I love the ring but I absolutely hated the experience shopping with brilliant earth! After you leave the store you're at the mercy of a terrible PHONE ONLY customer service. read more

We were helped out by Mavis, who spent the time and focused on educating us to find our ideal choice. I really appreciated how the jewelers do not take a commission and are focused on providing the best value. Through the guidance of Mavis, we found a ring we really liked. Would recommend Brilliant Earth to others! read more

Mavis was incredibly helpful and kind helping me find a ring size. No pressure just smiles!

Awful experience. Truly. Would give zero stars if I could. Purchasing an engagement ring should be an exciting experience. Going into it, I did not expect the process to be entirely stress free, but overall it should be a joyous experience. Brilliant Earth took advantage of every opportunity to let me down in this process and soured a special moment. From the start, the people I worked with overpromised and underdelivered. Our sales rep told us on day one that the ring would be ready in time for a specific proposal date only to later add the caveat, days later via email, that this would only be the case if we went with him as an independent jeweler instead of through Brilliant Earth. SHADY. When we instead decided to use a loaner ring for the proposal, and made an appointment to pick up that loaner ring, BE failed to communicate that it required corporate approval. All we were told was that as long as the manager at the location approved, then we could pick up the ring. My sister in-law drove to the store location expecting to be able to secure the loaner only to be turned away at the door. At that point, we were getting close to the proposal date and began to doubt whether or not we'd be able to have a ring ready given how unreliable BE had been up to this point. Thankfully we secured the loaner but not without having to call customer service and plea with them to expedite the approval. Troubles didn't end there. The refund for the deposit paid to use the loaner was significantly delayed after we returned it. Well beyond the 3-5 business days we were quoted. Had to yet again call customer service for updates. For the official ring, their customs department took 5 days just to email us to schedule a consultation appointment, and the appointment itself wouldn't be for another week after that. It then took another week following the consultation to receive a quote, all the while we were left in the dark not knowing the status of our order. We eventually decided to cancel the order entirely and return the diamond for a full refund as we were still within our 30 day window. We returned everything on Sept 15th, and were told the refund would be processed within 5 to 7 business days. It is now Sept 28th, 10 business days later and no refund. I filed an official complaint with the BBB and asked that they help me retrieve our refund. We've received calls from their corporate office following that complaint but all they've said to us so far is that they're looking into it. To Brilliant Earth, I cannot wait to receive this refund not only to have my money back but also so that I can officially walk away from your business and end this debacle. You offer overpriced jewelry and discounted customer service. I personally will never come back. To potential Brilliant Earth customers, proceed with caution. There are far better and more affordable options in the area. I encourage you all to shop around before getting in bed with this company. read more

Divya made everything clear. And what a company! They are a model for sustainable capitalism.

Thank you to Lalla at Brilliant Earth for cultivating such an amazing experience to search for the perfect engagement ring. Lalla is very knowledgeable and has taught us so much about what to look for in a diamond. She is also very personable and thoughtful picking out individual pieces that matched what we were looking for. I am so happy we started our search with Lalla and look forward to finishing the process with her. read more

Putting this across multiple locations as periods of time progress with no action and because it reflects their repair and resolutions departments, which are very out of sync and a headache to deal with. Started off well, but started to notice hardware issues like skewed stone and after one month of wear, accent diamond fell off. Had to repair and the repair took forever (over one and a half months), resulting in it not coming back in time for our engagement parties. Missed photo opportunities and lost moments. Had other events like family coming into town to visit and they weren't able to get to see it in person. Repair was delayed and the resolution compensation was a low-quality, cheap gift and not worth the additional 30 min wait for the resolutions managers to approve. Serious operations issues, delays weren't communicated, and we had to call in to receive updates. Investors need to enhance customer experience ASAP. For how much you are paying and for how much they seem to spend on advertising, it does not feel worth it. Would not recommend to friends and family, anymore. read more

Don't buy here unless you try it out in person. Rings have to be picked up exactly 60 days from the day they are ready. They won't even resize it. Be careful about the sizing. My boyfriend didn't know the size and they won't size it after 60 days and won't go lower than half a size because they said it affected the integrity of the ring. Spent $30,000 and not happy. Spoke to 4 representatives and their customer service is terrible. They don't make notes and don't follow up and their response is there's nothing they can do. Love the ring but super disappointed with the customer service. read more

My fiancée and I had a great experience at Brilliant Earth Pasadena. We first did a walk-in to the store to get a feel for it, we were greeted with helpful customer service, someone helping us figure out my ring size and give us a general idea of gem sizing and all that. We then booked an appointment to look at the specific settings, gems, and sizes. This appointment went so smoothly and was really fun and chill, I was worried I would be a bit stressed and pressured but was not! We found just what we were looking for, and the ring turned out beautifully! We will be back for the wedding bands :) read more

Brilliant Earth - Jewelry Near Me - Pasadena, California

What an amazing experience! Lilian Fernandez was so helpful and honest. She truly was patient and I appreciated that. My ring came out beautiful and the selection and value is worth the price. read more

My boyfriend and I's experience at Brilliant Earth was amazing, thanks to Sydney! We came in to get an idea of what style of engagement ring I would like. She was incredibly sweet and knowledgeable, guiding us through all the options with genuine care. Sydney answered every question we had with patience and expertise, making the entire process enjoyable and stress free. Her professionalism and warmth truly stood out, and we are immensely grateful for her help! read more

Brilliant Earth - Ring - Jewelry Near Me - Pasadena, California

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Poor customer service. They promise a ring on time and then fail. Buy from literally anywhere else. Only popular because of instagram, waste of time read more

Sophia Torres was very attentive & helpful during our consultation for engagement rings. She took the time to understand my girlfriend's tastes & was very patient when we had questions or wanted to try different rings / styles. read more

Woman was rude, refused to come out from behind desk to show anything or help. Spent my money elsewhere.

I've never experienced such racial profiling . Hispanic couple here. Yes got greeted. But that's it. One worker was assisting an Asian couple. Other guy on his computer. A female worker was helping someone. Ok we start looking. We've looked online so we are coming to buy. Waiting... waiting ... waiting. Asian couple left. Females clients left. Sooo we're waiting .... don't want to interrupt maybe they're finishing up something. Nope... they totally ignore us . The room is small we can only look at things for so long. So finally we speak up hello do we need an appointment to get some help ? " my apologies thought he was helping you " uh ok . After us another Asian couple walked In instantly attended and offered water. Still waiting on the email with the rings we choose from Natalie. lol not going to bring my service here. I don't suggest you do either if you're Hispanic Latino. They don't want your business . read more

Had a wonderful experience here with Seda! We made an appointment to get our wedding bands here since my fiancé had purchased my engagement ring from Brilliant Earth (online). We shopped online beforehand to pick out the styles we wanted to try and when we got there, Seda already knew which bands we were looking to try on! I love that she took the time to review the appointment notes and knew exactly what we were looking for, it made for a very efficient process. She also ended up picking out a style I hadn't considered but was more vintage-looking since I wanted to consider these styles as well. I'm so glad she did because we ended up going with the style she picked out! It matched perfectly with my current setting and I can't wait to see the full set when it arrives. Seda also helped us decide on my fiancés wedding band and she let us know that Brilliant Earth does not just offer sustainably sourced diamonds but all of their metals and even the boxes their rings come in are recycled. I love being able to support a company with a great mission like this. Seda was also just a sweetheart and easy to work with. She even assisted me in getting my engagement ring cleaned since it had lost a little shine over the last year and I left with it looking as sparkly as the first day I wore it. Thank you Seda and Brilliant Earth!! read more

My daughter, granddaughter and I visited Brilliant Earth on a Saturday without an appointment to look at earrings. It was busy and I would recommend an appointment if you are shopping for wedding/engagement rings and not just browsing. We still felt welcomed and acknowledged but we just had to wait a few minutes to get helped out. Lynette was the person who helped us and she was great!! She was kind and patient as we looked at different styles and she answered all of our questions. We ended up getting some earrings but we didn't feel pressured to buy anything. I'd definitely seek her out if we go again! We had a great experience. read more

Natalia was extremely helpful! We walked in for a quick ring size. We didn't have an appointment. My fiancé had already proposed and purchased the wrong size. Natalia was very welcoming and assisted both of us in getting fitted for the proper ring size. We definitely plan on coming back for wedding bands and setting up a full ring experience. Thank you! read more

While visiting Pasadena, we made an appointment with Sydney at Brilliant Earth. She was so knowledgeable and helpful in us choosing a beautiful blue diamond in celebration of our 46th wedding anniversary. Thank you Sydney! read more