BreadTalk is one of the few restaurants/bakeries where the real thing lived up to the craze. Even better, it kept its standards consistent long after the craze had died down.
This bakery first made an appearance in Manila around six to seven years ago. At the beginning, the lines seemed to stretch from Africa to China. An exaggeration of course but the simple truth is, Filipinos are FASCINATED by the new. Fads and crazes pop up every six months or so and whatever it is, Instagram, Twitter and Facebook profiles are punctuated with images of it. That being said, many stores and restaurants unfortunately end up being smaller than their hype.
BreadTalk's success set off a rage of bakery stores all vying for the same popularity but kudos to BreadTalk because so far, none of the new ones have come close. Keep in mind though please that my judgement here is based on commercial bakeries so let's not even factor homemade stores into this.
There is a uniqueness in their bread such that it has a subtly sweet and buttery taste even with their plainest fare. The quality of their ingredients is evident and I especially like the fact that they have products sweet, savoury and in between. They also have a variety of loaves and lately they've added their own version of the local pandesal to the list.
Their cakes though leave much to be desired. They're pretty, they're well-designed but they lack in richness, sweetness and flavour. Another critique I have for BreadTalk is the way they choose to display their breads. It's absolutely out in the open. Some branches like the ones in SM Aura, Taguig and Landmark, Makati have glass cases but this one in Powerplant and the one in Glorietta 4, do not. I've made it a point to get from the back of the tray since then.
Other than that, BreadTalk is a pretty clean establishment. Their kitchen has glass separations for walls so the patrons can watch how the items are being made. The trays and tongs are cleaned regularly and the establishment is bright, practically arranged and well-ventilated. This branch of BreadTalk also serves affordable but good brewed coffee and hot teas. read more