Love the shirts and shorts!!! Rare to see anyone wearing Maui Built in California!…read more Been wearing that brand for years!

Another great experience at Maui Tripix Kīhei. The staff are always so friendly and helpful! I…read morelove their selection of items - I often come here if the Kahului flagship store doesn't have what I want in stock! Mahalos!

Wholley Guacamole. What a wonderful lil shop. If you're here, they've got everything you need and…read morethe expert customer support to get you what you're trying to find. I needed a sexy new pair of flip flops, needed a super specific and unavailable on the wall shoe, and I tell ya what.... They got this thing faster than you can say flip-flop! Everything you need at the price and value you won't find better elsewhere. Then they did the same for my good (beautiful) friend, Jun(as seen in pic 2). Saruh provided an experience I'll always remember and look forward to coming back to. Give this woman, Sara, a raise, delivering 10/10, designer level customer service in a classic retail setting. Wowowow, best employee you've got.

In my quest to find surf fins this weekend I came here last on the way home. Of all the places I…read morewent today, they had the most choices , sizes and brands. I m looking for Churchill Makapu fins or the dolphin cut shape in another brand. So while I liked the looks of what they had, the fit wasn't there. So I m still looking, trying to buy local.

Always a must stop when going to Maui! Love the items here - it's current, trendy, and reasonably…read morepriced! The staff are always super friendly and helpful! There is a wide selection of items to choose from - men's, women's, children. From hats, beanies, surf items, shorts, shirts, tshirts, slippers and jackets - Maui Tropix has some really great items! Maui Built! Forever a fan of this place.

This place has great selections of Maui Built. The lady helping us was very attentive. I forgot…read moreher name but she's going to college. She is a very friendly person. The pricing is comparable to other places. I do like their selection of shirts. I just wish they had more ladies sweatshirts. There was only one style I was able to select. Overall my husband loved this store, he picked out a few items for his bike riding.

Absolutely great service very nice people in the surf shop…read more And they have a very big selection. And it has great value.

amazing service so many items to choose from Hi Tech Quality for sure 100%…read more The best part of shopping is when you enter and you have the employees greet you with a smile and address you with a Hello Definitely going back

I had a surf guide with Surf Club Maui for my birthday and it was such a great experience! My…read morehusband set everything up and everyone was so nice and accommodating. I'm a little more experienced than a beginner so I wasn't looking for a full lesson. I wanted someone to paddle out with me and give me some guidance in the lineup. Sean quickly understood the assignment and made the session perfect. He also helped push my husband into some great waves while still giving me the support I wanted. We also did the photo package. Our photographer (also named Sean) got so many great shots. To top it off the woman owner gave me a hat for my birthday which I loved wearing for the rest of the trip. Thank you surf club Maui, the owner, and both Seans for making my birthday morning so special. We can't wait to come back!

My husband and I spontaneously booked this during our time in Maui as part of our honeymoon and it…read moredid not disappoint. Instruction was great, vibes were immaculate, and we had a really great time and caught a lot of waves for our first time ever on a surfboard. Our instructor Bryan was not only a good hang, but thorough and attentive in teaching us and did a great job making sure us newbies stayed safe. So glad we booked this! I see some negative comments about the photos on here and I just want to say I had a great experience with that. We did buy the album because the photos were pretty sick and it's our honeymoon. But if I didn't want to buy them it wouldn't have been a big deal as they didn't pressure us at all. In fact we approached the guy with the photos out of our own interest. No one was tryna get us to do anything. Anyways the whole experience was worth every penny!

We had the BEST experience with Maui Waveriders Kihei, and George completely made it unforgettable…read more From the start, George went above and beyond to make our lesson feel personal and tailored to us. It honestly felt like a private lesson. He took the time to understand our different skill levels and customized everything so we both felt comfortable, challenged, and successful. What stood out just as much as his skill as an instructor was how genuinely kind and respectful he was. As an LGBTQIA couple, we felt completely welcomed and at ease, which meant a lot and made the experience even more special. George is not only an incredible instructor, but someone who truly cares about making sure you have a great time and get full value out of your experience. We both walked away feeling confident, accomplished, and so happy we chose this company. If you're booking, ask for George. You won't regret it.

Our instructors were incredible! Zoom and Kekoa were amazing with our young daughters (6 and 4)…read more They surfed with them the entire time and even did tricks. Kekoa got my 6 year old surfing solo by the end of it! Ruby was our instructor for my husband and me. She was a great teacher and my husband and I were both surfing right away! I would totally recommend to anyone wanting to learn to surf!

SURF and SEA wear without paying the big box stores money…read more Oshima Surf is based out of Big Island but has opened their flagship Maui store here in Target plaza. What I like about them is their knowledge about surf products and also certain apparel lines. They also have weekly specials for certain brands and a lot of the time also have free items with purchase. When you can - please support local owned shops. They have great knowledge about the islands and also have unique items for Hawaii.

This is a nice shop. Jam packed with apparel but the employees are helpful if you are looking for…read moresomething specific. Prices are pretty consistent with any surf shop. They do have their clearance rack in the back as well. Definitely worth a stop for some fresh threads

This was my first time learning how to ride the efoil!…read more Steve, the instructor made it so easy to learn how to ride the efoil! He was patient, super friendly, and personable. I had sooooo much fun the first time that I took another lesson from him. I highly recommend taking a lesson from Steve!

Steve and Stevie were so helpful on our first time for efoiling. Both were very kind and patient…read moreand I would highly recommend Aloha e foils for anyone. We had so much fun!