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Borsalino for Atica

3.0 (2 reviews)
Closed • 11:00 am - 2:00 pm

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4 months ago

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3 months ago

Ari helped my brother find a great hat. The hat was high quality and the service was great. 5 stars

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JJ Hat Center

JJ Hat Center

(158 reviews)

$$$

Koreatown, Midtown West

Look no further than J J Hat Center if you are in the market for a high quality hat. They have a…read moregreat selection and knowledgeable staff. I went in for one and ended up purchasing three men's hats. A plus - it's woman owned.

4 stars because this is a terrific little classic hat store that rocks an old NYC style. Amazing…read moreselection of beautiful hats. I am new to formal headwear, and my father suggested that I go here for a proper fitting and customization. I was excited about it! It felt like a next step in my adulthood as I grow into a middle-aged vibe. I took my 12-year-old son to show him the difference in quality between a mass retailer and a bespoke, local, small business retail experience. I splurged +1k on 3 new hats. I love them, but the service was nothing like it used to be, as I understand it. This is where I would give it a much lower rating if it weren't such a great little spot. 2 Stars: The two young women working were not very knowledgeable, seemed quite apathetic, and essentially left me to my own devices to sort fit, shape, etc. out. They answered questions about care adequately and showed me several hats that I asked to see, but in a detached way. In short, it was a very disappointing experience and not bespoke at all. My father was mystified when I told him about it. I don't generally leave reviews, good or bad, unless things go too far. But after reading through the low reviews, often from long-term loyal customers who lament experiences similar to mine and the recent change in ownership, I am bothered by the defensiveness in the owner's replies. Many of them say [the milliner has resigned due to health, and therefore we no longer offer shaping or repair services] or [come in for a chat to correct your misinformation]. WHAT?! That is how you respond? On a public forum? Marketing yourself as a luxury shop but responding like a cranky clerk? Why not hire a new milliner? Or train a new one? Find a way to outsource it in the meantime. But telling decades-long high-paying customers to do it themselves at home over a kettle...what are you talking about? Should I learn to tailor and do dry cleaning in my bathtub, too? Turns out, the problem is top-down. The new owner has clearly wrecked this place and doesn't seem to care; it's all about her. Another NYC institution bites the dust. All of that said, it's a unique place. One of the last vestiges. Go there.

Bencraft Hatters - . . . got a Charcoal instead of a Graphite hat.

Bencraft Hatters

(41 reviews)

$$

Midwood

I do NOT recommend Bencraft Hatters! I had a terrible experience with a hat purchase in December…read more2022. I ordered a brand new Stetson Saxon in Graphite, but they sent me an old stock in Charcoal instead. The hat also did not come with a Stetson hat box but in a Bencraft hat box. When asked, Bencraft insisted that the colors are similar (they are not), and that their box is better than Stetson's because Bencraft's has a handle (I prefer Stetson's box which has on its side a paper label with hat info). I called the store several times to ask for a replacement, but nothing has been done. They also did not return calls/texts despite their promises to do so. Many calls were also not answered and went straight to voicemail. Needless to say, I am extremely disappointed in Bencraft Hatters for their lack of intent to make things right and I will be buying my hats elsewhere from now on.

solid place, owner is really nice. he's a good salesman and knows his stuff. other guys at the shop…read moreare very nice but not great help, they have quality hats and you can trust his opinion. I walked out with a really nice Guerra and on another occasion a Borsalino. easy to get there by train, about 1 min from the subway station. probably the last old time hat shop left in NYC. worth it. Sundays are nice days to shop, the owner is always there, I got Borsalinos there for $350 that cost $500-600 elsewhere. theyre the only guys who still steam up your hat for free,too. Overall a pretty good experience

East Village Hats - THE HAT IN QUESTION!

East Village Hats

(88 reviews)

$$$

East Village

I initially walked by this place walking back home from a corepower class and there was a sign…read moreoutside that said "Hat Class in Progress." I was intrigued. A few weeks later, I walked by again and there was no hat class in progress. I popped in just to see what EVH is all about, as I love super niche businesses like this. I walked in and the owner was helping out a few other people, so I just perused around for a second. I had my airpods in with no music playing, hiding in plain sight. I heard the owners AWESOME British accent and thought to myself "wow it's really a vibe in here." At this exact moment, I spotted a hat that really caught my eye. It was a hat that had a mix matched denim pattern that could be paired with almost any outfit. I had a vision of me buying this hat and it becoming an integral part of my personality. "Oh, there goes the guy with the cool hat walking up 1st ave" onlookers would say as they walked by, jealous of my cool new hat. Cute girls would come up to me at the Wayland and or Ding-a-Ling saying "Oh my god, I love your hat!" ... "You haven't been to East Village Hats!??!?!?!" I would respond to them with a cheeky, endearing smile. However, when I picked up the hat it was like $130 and that's just out of my price range for a hat at this moment. Also, I have an extremely large head so the hat was probably a pipe dream all along. A man could dream can't he...?

Step into the good ole days of customer service, a skilled artisan, a conversationalist and a shop…read morethat looks a century old. I hear it was a bar not to long ago, but the change is so authentic you don't even smell the beer. It seems to be a one-woman show, so you may have to wait a few minutes for service, but it's worth it. I had two fedoras fixed here. One just blocked and cleaned, the other completely rebuilt. No it wasn't cheap ($125 for the 2) but it was worth it for the job(s). And many (most?) of the hats on the wall were made by Julia herself. Answers to questions and price quotes are free.

Borsalino for Atica - hats - Updated May 2026

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