We always enjoy stopping in when we are in Knoxville. The selection is interesting and varied with…read morenew books arriving all the time. This shop is more of a collector's paradise than a modern bookshop which sets it apart. You are sure to find a special gift for the bibliophile or a tomb worthy of a permanent spot on your shelf. The staff are friendly and engaging, very easy going. There is no intimidation and you are welcomed to look around and pull books. Children are also welcomed and there are books downstairs for them. Plenty of seating and a comfortable atmosphere. There is a conference room downstairs which may be for rent. It would be a very cool place to meet. Must check out this shop when you are in the area. The books are priced fairly and meet a wide range of budgets.

Came in out of the rain and got a great surprise. They told us to browse the old books, feel free…read moreto read what we like. I did end up buying a book for my son from an old whaler story (not moby dick lol). Some Americans saved some Irish political prisoners held in Australia by the British. Good story. And my comedian husband was trying to be serious reading a news paper about separation of church and state from Ben franklins time and the type setting had f instead of s (on purpose). So of course he read it out loud to me with the wrong f's and we laughed for about 5 minutes straight. They had good tea at the store too. Great atmosphere and cozy. Newer books available down stairs. We read for about an hour. Was fun & we highly recommend the place.

Very very cool bookstore a few blocks from the hotel we stayed at during our day in Knoxville. It's…read morenot a huge space but I found some really amazing stuff here, including some signed books by authors they've recently had in store, and some really talented local writers I hadn't previously been aware of, a few gift-y things like art prints, journals, stationary, etc, and more. Support indie bookstores! You'll find tons of curated treasures by fellow book lovers and locals!

Great selection of books for sale! I specifically love the Locals Section in the back of the store…read more I've been trying to get my book - a "real estate murder mystery" in there for a year - goals! The staff members are always pleasant and it's a wonderful location - an easy walk from Market Square next to one of the finest restaurants in the South - JC Holdway.

Sellers: Just be advised that before you bring anything in make sure you're willing to part with…read morethings for very very very very low prices. I had a few books that I could've sold online for 20 bucks or more and I literally got $1.13 for them and some items I didn't get anything for my items and they took them anyways and on the paper I requested it shows zero cash value. If that's the case then they should give our items back and not just automatically tag them to put out on the floor. They need to rethink their system. If they want to buy an item they need to set it aside and give us a list of hay we buy these items for this amount are you OK with it . Not just assume hey yeah we can go ahead and take this item they don't care and we give them zero for it or $.19 trade-in value. I also mentioned when I got there whatever you guys don't buy from me I'll just take back. They did have some items, most of my items since I brought three bins of movies and video games and books that they did not want. I guess they assumed I didn't want them I said yes I want them back. I asked for a printout of what I sold so I can remove them from online if I had them posted. The guy said oh we don't do that. I said you don't keep track of what you're purchasing from me? He said oh yeah OK and printed out this list and I wish I would've actually looked at it and realized a lot of items they took I got zero for they just took for free. I was not donating items to them nor did I say I was gonna donate items to them. I did buy $30 worth of stuff here (3stuffed animals and a book). I could've got $31 in cash or $70 store credit so I used $30 store credit and got $20 cash back. So I was really hoping for a lot more because I had hundreds of DVDs I just didn't want to take the time to post them online because it's time consuming. But it's just really disappointing only getting literally nothing snd them taking my items and some items maybe a dollar if Im lucky. When I got home realized when I went through the list that they took my Xbox 360 games and movies I literally got nothing for them that kind of pisses me off because I was trying to make money and some of these were worth a decent amount. One of the NEW Xbox games online is worth $25 and they literally just took it and gave me nothing for it . So I definitely will not be selling to them ever again. If they weren't gonna give me any money for my items then they should be giving them back to me.

Thought it was really cute, was kinda upset by how they organize their vinyls. Great pricesread more

Incredible spot, would absolutely recommend to anyone. Timeless pieces and great taste. Thank you…read moreso much

OMG!!! One of the BEST mid century emporiums I've been to outside of Florida. Gorgeous furniture…read more(new and vintage) and decor. Love that the store is so well laid out...because it's not overcrowded you can really focus on and enjoy each piece. If you're in the area, it's well worth a stop in. And bonus points: there's a delightful coffee/bakeshop next door.

Fable Hollow is such a gem--part bookshop, part coffee/specialty drinks spot, and all-around cozy…read morevibe. The space is super cute with tons of little nooks to sit and hang out, plus outdoor seating if you've got a fluffy friend with you. I was honestly so into the atmosphere that I forgot to take a picture of my drink... which says a lot. Loved every bit of this place and definitely one I'll keep coming back to.

Adorable bookstore, love the theme and overall vibe of the place. Staff were friendly and there was…read morea wide variety of genres. That being said, prices were $10+ than other locally owned bookstores which adds up quickly.

Great selection and the owner is very knowledgeable. Great chai as well. Highly recommend.read more

I thought this place had a cool vibe and lots of interesting items, but the employee made me feel…read morereally pressured to buy something. I got a latte, but it tasted more like iced coffee with a splash of milk. They also failed to mention the $10 credit card minimum until I had already ordered and I truly didn't see it posted anywhere.

Great prices for brand new books! My daughter bought lots of kids books for a great deal.read more

We were stopping next door at Dollar Tree for classroom party favors and decided to pop into BAM!…read more(Yes, that's the acronym they use, along with the super cool exclamation point). I told my son, "Let's get a gift card for your teacher quick and then we'll be out of here." 45 minutes later, I responded to my child in only grunts, as my attention was sucked in by the clearance kid section, discounted Christmas cards, and of course, the large selection of stocking stuffer-esque gifts near the registers. So many fun things to be seen and read in this store. I mistakenly thought this was a used book store, but it is moreso like a Barnes and Noble with an arguably better selection and pricing. I was a bit bummed that they don't have a free reward program, but instead a paid annual membership program that offers discounts and coupons. I may have considered joining this, but we are mostly a library family, so it wouldn't be worth the cost for us. I will be back and can't wait to explore by myself sometime soon. I think I could spend hours here.

This store was plucked from a Harry Potter book. The curator, I mean, owner, has a talent for…read moresetting atmosphere. Each section has a mix of antiques, relics, notions and items of all origins appropriate to the genera. My daughter and I made a wonderful memory exploring the Knick knacks and books. Thank you, worth more than I can express.

really nice small local bookstore with eclectic feel and many odds and ends. Crystals, books and…read morenick knacks. In the area again will for sure stop back.