As others have already mentioned the store is currently n the process of redevelopment and while…read morethey are working on the new building they merged their two old buildings into one but unfortunately in the process they removed the canteen. The whole redevelopment process will apparently end in 2017 and by then they will have underground parking & a completely different looking store. That aside the stores still offers everything that it used to offer, which is every single thing you can think of regarding sports equipment at ridiculously low prices! It is also worth noting that apart of the popular brands they also sell their own brands on store which even if you never heard of are of excellent quality if not superior to the main brands. The fact that it stays open until late makes it deserve the 5 stars

Splendid customer service with positive energy attitude . Always appreciated the great serviceread more

While greeted at the door, once on the floor that held my purchase, no one was there to assist…read more There were several other shoppers also in need of assistance.

Lillywhites in Piccadilly Circus, London is a large sports shop, which is much to my surprise owned…read moreby Sports Direct in central London (not too far away from their own large, flagship branch which is less popular on Yelp in terms of the number of reviews). It is located in a fairly old building and the only disabled/wheelchair entrance due to the oddly shaped step going into the store is the offputting, dirty, back "staff entrance" I have long avoided this store as its name Llilywhites is associated with Tottenham Hotspur FC - I stupidly thought this was actually their club shop until I noticed a sign which confused me "The world's finest sports store", after doing some research later I found the name comes from the family which used to own and run the store, located at 25 Regent St since the year of 1925 - it is nice to see it is still in its' original old building, which surely must be Grade listed by now - fairly impressive for a sports shop and especially considering it is now owned by the UK's largest sports retailer, for them to keep the original branding including the website (same website as Sports Direct just with the Lilywhites logo), despite other branches in other cities changing hands such as Leeds, Newcastle and Nottingham. It seems despite seeming to be a higher-end brand the overall store feel and layout is the same - and that includes the staff who didn't seem friendly or helpful by any means to struggling disabled customers or just shoppers looking to find something. It is over multiple floors and does have a decent selection, however. Is it as good as Sports Direct's flagship central London location? No, of course not - other than keeping the brand name it seems the store which seemed so historic and cool has become a boring branded store in every other regard, it's just a more expensive Sports Direct without improved quality/service etc. 2* - For the store size and location, nothing else.

Well, yes I know the stores don't look like a Nike store or Adidas store, but do we really care ?…read moreI could get a Lonsdale Tshirt for 5 pounds that's great enough for me Whenever I'm in England, I always visit sports direct.

I personally don't like shops like these but I needed some new casual footwear so I ventured in. To…read moremy surprise it was quite a painless experience. The staff were attentive, accommodating and I was in and out with me new size 4 within 15 minutes. Not bad. Not bad at all.

Someone needs to call corporate. Honestly; this store is a joke. NOBODY answers the phone, the…read moreemployees seem to have attitudes when asked a question. I don't even think speaking to a manager here will give any results. This store either needs to be closed or get new ppl who want to work.

Good Best quality football kits only R.s23$thanks for you shopping. Football and sports clothes…read moresell items Best quality.kepers gloves . t.shrit all sports items available for u.j sports

I bought a pair of football boots for my son. After using them just one time we found that a stud…read morewas missing - fallen out in the grass. Now the boots are very uncomfortable to wear. I then took them to the store for a return. They refused on the basis that I should have screwed them tight before wearing them, being utterly oblivious to the fact that the boots were not fit for purpose when we bought them. If I was supposed to screw them tight before wearing them, why did the shop assistant not ask me to do this? Better still, why didn't they do it as they checked the boots' size before we bought them. It would have taken no more than 30 seconds. And best of all why doesn't the factory (Adidas) make them so they are actually screwed in properly. I will never walk into to this dreadful shop ever again.

I stopped by this Adidas store inside the O2 shopping outlet on the first floor to look at stuff to…read moreget my wife and baby daughter. When I walked inside, a worker approach me and asked if I needed any help. I told her I was just browsing first and she let me shop. The store isn't that big inside but they have a lot of products. I saw a nice shirt for my wife meant for working out so I got that for her. I saw some cute infant clothing so I got that for my daughter. I looked at the attire for mens but nothing grab my attention. The prices were reasonable especially since some items were on sale. The checkout process was easy and the guy behind the counter was great. We had small chat since he knew I was a tourist.

A fairly cool Adidas store on the lower floor of The O2 Arena, next to big rivals Nike and the main…read moreentrance to the "Arena" part of the O2 Arena where you'd go if you're watching a performer. This store might not be as large as other Adidas stores but it still has a decent range of products for the size of the store in a pretty decent and modern feel to it - unlike Nike next store who honestly have used the hideous "running" store concept here, Adidas seems to be more generic, selling football jerseys from the likes of Arsenal and Manchester United (Booooo!) who they have contracts to supply the team's official clothing ranges, considering they spend a lot of money on this, these are products you'd expect to find in every store but surprisingly this isn't something Nike does. They did have a decent range of everything else, as with these retailers they didn't seem to stock many discounted products compared to generic retailers such as JD and Sports Direct - which is a shame considering the close proximity to the Outlet mall which is located so close, this store could even be a part of it. Staff again lacking but I found this to be typical for the area and many establishments in London which is a shame. 3* - One of the better stores within this O2 Arena complex but still could be greatly improved upon.

I went to the shop as a clueless couch potato with delusions of grandeur (A 10K by June-ish), left…read morewith the perfect pair of trainers and having had a great experience with the staff member I dealt with. I had gait analysis performed (Running on a treadmill and watching a slow motion video back to see how wonky my feet are). This was followed up with trying on 5 or 6 different pairs of trainers until I found two that I particularly liked. Every single question I had along the way was answered with great detail and at no point was I made to feel like a simpleton for not knowing the basics, the staff member made me feel very comfortable. I left with a pair of trainers that will hopefully guide me to that 10K and beyond!