Pure Hockey is located in Southlake, specializing in hockey gear and apparel, including ice…read moreskates, inline skates, sticks, and pads. This location is 1 of 2 stores located in Texas, while the other location is in Plano. There is ample parking provided here due to the location in a shopping center. This store is for any hockey enthusiasts or anyone starting to get into the game of hockey. We came in for a pair of skates, and the staff did a superb job in assisting us picking out the skates. They have a foot measurement scale that is computer enabled with precise measurements, ensuring the skates fit perfectly. When purchasing skates, they offer free sharpening that is included with the purchase. They also offer professional sharpening when needed and highly recommend if you are unsure, just simply bring in your skates, and the staff will be glad to assist you. They have an extensive variety of gear with many brand names and sizes. They also have Dallas Star fan apparel as well. If you can't make it to a store, they have an online store as well with direct shipping to your house. Overall, this store is as good as it gets when purchasing hockey equipment. The prices and value are priced fairly with high-quality name brands such as CCM, Bauer, and Warrior, to name a few. They also have a reward program as well so be sure to give them an email address when checking out to stack up on rewards and save some money. I'll definitely be back to grab some more gear to continue with my hockey journey!

I feel like a kid in a candy store at the place. I have to remind myself to "look with my eyes, not…read moremy hands" but at the same time I find myself reaching to hold the $350 hockey stick and comparing it to various items weight such as a #2 pencil, a hair tie, a little kid hockey glove, this store is fun! Lots of hockey equipment, gear, and stuff that you 100% do not need but you will find yourself grabbing them and saying "woah, look at this". They offering skate sharpening here too but it's not fun tk watch like "back in the day". This is not hand sharpened, no fun sparks, no cool noise, just an employee putting the skate in a box and letting the machine handle it all, sigh, I don't love that. I get it, and I'll get my skates sharpened here but I was almost shocked that it wasn't hand done anymore. It's okay, the practice puck area will help me get over it. :)

Amazing store!! There are so many stars merch items here. The staff is very helpful, and they were…read moreable to help me purchase a jersey.

Great used gear, great service, and great skate sharpening!…read more I've been coming here regularly since I first started playing hockey last year. At the time I was just trying it out and wanted to get some cheap but serviceable used gear until I knew if I was going to stick with it. I was also a little nervous because I was an adult woman getting into a largely-male sport, and I know from experience with other traditionally male hobbies that that's not always the most friendly environment to go into. But these guys put all my worries to rest! (Side note, I did stick with it and now hockey is a huge and wonderful part of my life. The Dallas adult hockey community is fantastic and welcoming, so if you have ever considered it, definitely try it out! And get your starter gear from Play It Again, they're great!) They were very helpful, spent a lot of time with me finding gear my size (which was more difficult than I anticipated, since as a short woman it turns out I ride the line between juniors and seniors sizing), and gave me a lot of really useful advice about fit and style preferences. For under $100, I left with a full set of gear except a helmet, as I had to go elsewhere for that (the brand of new helmets they carry didn't have a size that fit me comfortably, sadly). I returned several times over the next few weeks as I figured out what worked for me and didn't and they were always great about helping me try different options and returning and exchanging gear with no hassle. And the gear selection they have is honestly great! In the last year I've upgraded most pieces to new ones bought elsewhere, but I still use the same shin guards and pants I got from them in the beginning--and the pants are because they are such a great pair that I can't buy a new pair that is better without spending $200. The MSRP for them new is $160....and I got them for I think $30-40! And they were in great condition apart from some messed up zippers--an easy fix! They also do great sharpening here. I get mine sharpened on a regular basis by them, and while you wouldn't think a used sports equipment store would beat out the two major hockey gear stores in the area, they definitely do. Have never had a bad sharpen from these guys, the only better you can get in the area is up in Farmers Branch. They also have a sharpening punch card, which is nice. Definitely recommend these guys!

Josh was so amazing and helpful, he helped us find the right bat and even got it rewrapped for us…read more We found everything we needed for baseball and football season at a fraction of the cost at academy!

Mediocre at best. I had 8 dri fit athletic under armor t-shirts that needed numbers for a team. The…read morecustomer service was rushed, made me feel as tho I was not important and just another client. I wasn't able to communicate anything to the lady and felt rushed out the door. My shirts were ready in less than a day and they looked it. The numbers had finger prints, nail marks and creases on them, and had a very glossy and cheap appearance. I don't recommend coming here if you want quality work. I ended up paying double because I took the shirts to a higher quality place and they did a great job. I recommend going elsewhere if you want quality. For being open 20 plus years I'm really not impressed.

Horrible customer service, no communication. I finally just picked up my jacket and went somewhere…read moreelse. I wish it would have worked out, they are really close to home.

Having just moved from Denver, I was on the hunt for a new pair of skates. My last pair of Vapors…read morelasted me 8-9 years of on/off seasons mixed with stick and puck sessions and taking my neices skating during the holidays. I have always had hot and cold experiences with shops dating back even before Players Bench and Monkey Sports came around. I brought my old Vapors in to compare with whatever skates I was trying on that night. I ended up buying another pair of Vapors that were on clearance and skated on them a couple times. They definitely felt a lot more aggressive than my last pair. Enter Ryan and Parker. Both of them helped me on different occasions and was easily able to talk hockey as well as babble about our favorite NHL teams. I felt comfortable from the start and there was no nonsense which came highly appreciated. We decided the pair of Supremes I tried on were more in line with my skating style now, so we swapped out. On first skate, I knew these were my skates. I have dealt with the aforementioned shops before and ended up dealing with clowns. The guys here at Pure Hockey are straightforward and explain their methodology and the science behind it all. Most important is that it all makes sense and is consistent. I even saw a mom come in to buy skates for her son and they spoke to her the same way they spoke to me! Kudos to the staff here. Looking forward to replacing more gear in the near future!

In town for USA Nationals, so a visit to Pure Hockey was certainly on the itinerary. Good…read moreselection, favoring Bauer gear (unfortunately excluded from our discount.) Helpful sales team, and not overly intrusive. Prices similar to other shops, although USA Hockey discount saved us money. (Who knew we needed so much tape?!?)

Selection: The store is geared towards lacrosse and hockey…read more Service: I went to go sharpen my figure skates here and the process was easy! The man takes my figure skates and sharpens them right then and there for about $12 (without tax). The whole process took about 20-30 minutes! Not a bad price at all!

Monkey sports seems to be the go to place for hockey products. I found sizes for my son and I with…read moremany different brands. When I was able to track an associate, they were more then helpful in finding the right product for the right price. After visiting several other stores looking for gear, I can say that I will be back and continue to shop at this store.

Martin was very helpful pleasant and knowledgeable. I am a out of town guest and was very pleased…read morewith all the gifts he helped with

Staff was super friendly and helpful during this visit. Selection of product is great and all for…read moregreat prices as well.

Great customer service. Nathan was able to help me find what I was looking for and recommend me…read moreoptions.

Great service! Staff was very helpful in looking for a larger size of shirt in the same style.read more