Pure Hockey is located in Southlake, specializing in hockey gear and apparel, including ice…read moreskates, inline skates, sticks, and pads. This location is 1 of 2 stores located in Texas, while the other location is in Plano. There is ample parking provided here due to the location in a shopping center. This store is for any hockey enthusiasts or anyone starting to get into the game of hockey. We came in for a pair of skates, and the staff did a superb job in assisting us picking out the skates. They have a foot measurement scale that is computer enabled with precise measurements, ensuring the skates fit perfectly. When purchasing skates, they offer free sharpening that is included with the purchase. They also offer professional sharpening when needed and highly recommend if you are unsure, just simply bring in your skates, and the staff will be glad to assist you. They have an extensive variety of gear with many brand names and sizes. They also have Dallas Star fan apparel as well. If you can't make it to a store, they have an online store as well with direct shipping to your house. Overall, this store is as good as it gets when purchasing hockey equipment. The prices and value are priced fairly with high-quality name brands such as CCM, Bauer, and Warrior, to name a few. They also have a reward program as well so be sure to give them an email address when checking out to stack up on rewards and save some money. I'll definitely be back to grab some more gear to continue with my hockey journey!

I feel like a kid in a candy store at the place. I have to remind myself to "look with my eyes, not…read moremy hands" but at the same time I find myself reaching to hold the $350 hockey stick and comparing it to various items weight such as a #2 pencil, a hair tie, a little kid hockey glove, this store is fun! Lots of hockey equipment, gear, and stuff that you 100% do not need but you will find yourself grabbing them and saying "woah, look at this". They offering skate sharpening here too but it's not fun tk watch like "back in the day". This is not hand sharpened, no fun sparks, no cool noise, just an employee putting the skate in a box and letting the machine handle it all, sigh, I don't love that. I get it, and I'll get my skates sharpened here but I was almost shocked that it wasn't hand done anymore. It's okay, the practice puck area will help me get over it. :)

Amazing store!! There are so many stars merch items here. The staff is very helpful, and they were…read moreable to help me purchase a jersey.

Josh was so amazing and helpful, he helped us find the right bat and even got it rewrapped for us…read more We found everything we needed for baseball and football season at a fraction of the cost at academy!

I thought as popular as pickle ball is, they would have some items for getting started. Nothing of…read morethe sort.

Mediocre at best. I had 8 dri fit athletic under armor t-shirts that needed numbers for a team. The…read morecustomer service was rushed, made me feel as tho I was not important and just another client. I wasn't able to communicate anything to the lady and felt rushed out the door. My shirts were ready in less than a day and they looked it. The numbers had finger prints, nail marks and creases on them, and had a very glossy and cheap appearance. I don't recommend coming here if you want quality work. I ended up paying double because I took the shirts to a higher quality place and they did a great job. I recommend going elsewhere if you want quality. For being open 20 plus years I'm really not impressed.

Horrible customer service, no communication. I finally just picked up my jacket and went somewhere…read moreelse. I wish it would have worked out, they are really close to home.

Having just moved from Denver, I was on the hunt for a new pair of skates. My last pair of Vapors…read morelasted me 8-9 years of on/off seasons mixed with stick and puck sessions and taking my neices skating during the holidays. I have always had hot and cold experiences with shops dating back even before Players Bench and Monkey Sports came around. I brought my old Vapors in to compare with whatever skates I was trying on that night. I ended up buying another pair of Vapors that were on clearance and skated on them a couple times. They definitely felt a lot more aggressive than my last pair. Enter Ryan and Parker. Both of them helped me on different occasions and was easily able to talk hockey as well as babble about our favorite NHL teams. I felt comfortable from the start and there was no nonsense which came highly appreciated. We decided the pair of Supremes I tried on were more in line with my skating style now, so we swapped out. On first skate, I knew these were my skates. I have dealt with the aforementioned shops before and ended up dealing with clowns. The guys here at Pure Hockey are straightforward and explain their methodology and the science behind it all. Most important is that it all makes sense and is consistent. I even saw a mom come in to buy skates for her son and they spoke to her the same way they spoke to me! Kudos to the staff here. Looking forward to replacing more gear in the near future!

In town for USA Nationals, so a visit to Pure Hockey was certainly on the itinerary. Good…read moreselection, favoring Bauer gear (unfortunately excluded from our discount.) Helpful sales team, and not overly intrusive. Prices similar to other shops, although USA Hockey discount saved us money. (Who knew we needed so much tape?!?)

Selection: The store is geared towards lacrosse and hockey…read more Service: I went to go sharpen my figure skates here and the process was easy! The man takes my figure skates and sharpens them right then and there for about $12 (without tax). The whole process took about 20-30 minutes! Not a bad price at all!

Awful customer service, waited 20 min and no one came to help us grab skates for our 8 year old…read more This happened the last time as well. Now I remember why we shop at pure hockey.

Needed to kill some time before work and decided to shop here. Wasn't really looking for any…read morespecific item; however, while I was there I wanted to see what kind of sport-themed beanies they had. The staff on duty seemed overly eager to help. Maybe the store has been slow and they needed the sales revenue. Who knows?! The staff checked on me several times, which I appreciated. Prices seemed a little high, or maybe I was cheap. Anyway, I will gladly shop here in the future.

Hello, I used to be…read morean employee at this store last year and the management does not know how to do anything. They do not know how to schedule people in, they randomly hire people even though they don't have the hours to give, Heaven lied to her boss Deane telling Deane that she tried contacting me sometime around seasonal to see if I wanted to stay on after seasonal, but she never did. She had me blocked for about a month in a half to two months but then all of a sudden, she unblocks me after the two months she hadn't spoken to me. This store is not worth working for or even shopping at. They over price things way too much

My cuz needed a gift for Father's Day so, we headed to Rally House. Glad we did! She quicky found…read moreher Dad a nice shirt! We were attended to right away. Rally House was clean and organized with lots of Sportswear! Employee was very friendly when, I asked him about his Rolling Cart for Hangers. Rally House is very pricey. So, if you got the cash, come here. I bet, you could find your Dad a late Father's Day gift.

Great selection of sweatshirts, t-shirts or whatever you may need! Store us well stocked and neatly…read morearranged.