Expensive store with subpar staff and an inane return policy. No returns accepted, only exchange…read morefor store credit, and you can't do it in store. You have to email the owner so if you go back to do your return or exchange, jokes on you. You have to first send an email, and then if you get a response, go back a third time to actually do the exchange. Wild policy.

yaaaassss!!! stopped in randomly and found the absolute cutest bikini! great selection overall,…read moreprices felt reasonable. easy shopping experience. zero complaints. love this shop!

Fab clothing great quality wonderful experience and great staff…read moreHad a wonderful fun time and purchased beautiful suits

As a resident of Kihei and frequent shopper at The Shops of Wailea I am leaving a review. I have…read morenever left a review of a retail store before. I purchased a top for my granddaughter. When I showed it to her on a video call she was less than enthusiastic. I took it back to Waterwear for return. The unfriendly lady said, among other comments, that she would allow it but she was doing me a favor. My husband, who stood nearby, heard and observed her rudeness, as would have any other customer present. It was embarrassing. Did she think I was stealing, cheating, committing fraud? I will never shop there again.

I love this store but they are closing :( everything is on sale right now. Not sure what their last…read moreday is.

Located in the shops at wailea. Happened to be in the area for Valentine's Day! Decided to take…read moremyself out for the day. Checked out most of the other surf shops in the shopping center. However, this one stands out! The layout of the store is smart,in that there's a women and girls section and then men's. Wasn't planning on buying anything but always fun to look and plan ahead. They even had a sale rack with some awesome shirts. Checked out the trendy one piece bathing suits I think are designed for surfing and no wedgies haha! Ended up finding some sandals which they actually had my size, much to my surprise! Love the cushion/ yoga feel on them. But wasn't sold or indecisive on which to buy. After walking around the shopping center more. Finally decided to go back and buy them and happy with my purchase. Also the sweetheart sales man gave me additional 3 hour parking

Love this clothing shop. Great selection of beach wear and have many of the surf brands. Their own…read morebrand is also great and the clothes are super cute. Their prices are reasonable as well. Their sales are great, too. Always a must when in Hawaii!

Cool store! Check out the cute shark rafters!! Pretty good selection from clothes to luggage to…read moreJewelry and sunscreen. Things are a little on the pricy side but got a good deal on a hat that was for sale. Staff was friendly and helpful.

Employees need an attitude adjustment. The hotel should nip that in the bud as it is within their…read morehotel and effects their customers. I spent quite a bit of money in that shop and still felt like I was under surveillance. I wish I could have pulled a Julia Roberts - Huge Mistake - HUGE!!!

This bathing suit shop is fantastic! They are extremely helpful and know their stock very well. I…read morejust purchased 3 suits and a cover up. Donna was extremely helpful pulling suits for me that I would never have tried on, but I love them! You don't need to be a tiny person to shop here. They even have D cup suits here. Great place!

Love the bathing suits she makes !!!!!! I've come back after a few months and bought more. She can…read morecustom fit them to you but they're already made so perfectly you won't have to. She is sweet and talented and the price is right for custom swimwear! Go try some on!!!

This place is amazing. She makes all of the suits and wraps. Cute bikinis, if you wear those. She…read morewill sew you one in any style and any fabric that she has. She has an amazing assortment of fabrics. I am much larger on top. She made me a long-sleeved rash guard top that was perfect around and a bit longer. I wore it every single day!!! She also keeps a sketch and your measurements in a notebook so that you can come back and have more made. She remembered my friend from a year ago.

First time shopping here in January 2025 was amazing. The staff helped me find the perfect bikini…read moreset and I absolutely loved it. My second visit in January 2026 was just as great--I found the same bikini in a different color and was thrilled. Unfortunately, after my purchase I realized the sizes were wrong. I called immediately and was told to come back to exchange for the correct size. On my third visit, Sunday January 11th around 3 PM, there were no sizes available in any of the bikini styles. Since we visit every year, I asked for store credit. I was told, "I'm not sure how to do that, so you'll need to use the full credit." To my shock, I was pressured into picking out random items I didn't need--Sand Cloud towels and a t-shirt--just to use the credit. It was incredibly disappointing to go from top-notch service to what felt like gas-station-level customer service. Sadly, I won't be returning.

Good selection with reasonable prices for Maui. There isn't a lot to say, clean, staff were…read morefriendly.

I promised myself that I was only going to purchase Tori Richard shirts whenever I visit the island…read moreof Oahu as they're quite pricey. But, I happened to be in the area and the store had a Memorial Day sale going on, so in I went. THE STORE: Located on the first level of The Shops At Wailea near the northern entrance, it's a quaint space that's full of inventory. While organized, the men's shirts were hidden behind one another, so you had to put in the effort of hunting in order not to miss anything. The sale rack was adequate but none of the patterns on discount caught my eye. Instead, I ended up finding the regularly-priced shirt I passed up on at their Ala Moana Center location as my second ever purchase. SERVICE: The sole, young gal working was friendly, professional and even walked my bag around to me from behind the counter. Very classy. The only other time that happened was at Nordstrom Ala Moana. OVERALL: Advantage Maui as we have a slightly lower sales tax than Oahu.

The Mr has always had great luck at Tori Richard and this visit was no exception…read more Seeing a fun Xmas-themed shirt in the window, we went inside & found the exact shirt plus another to boot. Had we not been on our way to the airport with no time to spare, we could have gone crazy as there were tons of fun prints Tori Richard runs on the small side & true to form, the Mr had to select a size bigger than his normal go-to size but it's nice to see consistency in creation so we know his "Tori Richard go-to" size & have a consistent fit Fun, bright & colorful mementos from this most recent trip! Thank you!

Wholley Guacamole. What a wonderful lil shop. If you're here, they've got everything you need and…read morethe expert customer support to get you what you're trying to find. I needed a sexy new pair of flip flops, needed a super specific and unavailable on the wall shoe, and I tell ya what.... They got this thing faster than you can say flip-flop! Everything you need at the price and value you won't find better elsewhere. Then they did the same for my good (beautiful) friend, Jun(as seen in pic 2). Saruh provided an experience I'll always remember and look forward to coming back to. Give this woman, Sara, a raise, delivering 10/10, designer level customer service in a classic retail setting. Wowowow, best employee you've got.

In my quest to find surf fins this weekend I came here last on the way home. Of all the places I…read morewent today, they had the most choices , sizes and brands. I m looking for Churchill Makapu fins or the dolphin cut shape in another brand. So while I liked the looks of what they had, the fit wasn't there. So I m still looking, trying to buy local.

I usually get my best shorts from Volcom…read more I need high quality, button front , zipper back pockets and if possible good as board trunks for the sea or walking shorts. I bought a pair that hit all the boxes and felt like bamboo cloth. A winner. If they had another in black I would have had two pair. Great shops.

Came here while perusing the shops in Wailea and looking for swimsuits. The store is very well…read moreorganized and the fitting rooms were clean. I ultimately walked away with one cute and reversible swimsuit.